Question 1

Green marketing refers to

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified.
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)  the marketing of products that have in no way been altered or reprocessed by artificial means.
E)  the marketing of those products made exclusively from recycled materials.F) C) and D)
G) D) and E)

Question 2

American Express Co. pioneered cause marketing when it sponsored the renovation of the Statue of Liberty. This effort raised $1.7 million for the renovation, increased card usage among cardholders, and attracted new cardholders. This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  goodwill marketing.
D)  public relations marketing.
E)  societal marketing.F) B) and C)
G) A) and E)

Question 3

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)  "Cash on delivery."
B)  "Let the buyer beware."
C)  "Let's make a deal."
D)  "Be informed."
E)  "Such is life."F) A) and B)
G) C) and D)

Question 4

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  benefit marketing.
D)  stakeholder responsibility.
E)  profit responsibility.F) D) and E)
G) A) and B)

Question 5

The effort to meet today's (global)  economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Accepted Answer

A)  sustainable marketing.
B)  recycle marketing.
C)  cause marketing.
D)  environmental marketing.
E)  recycling.F) None of the above
G) A) and B)

Question 6

The American Marketing Association Statement of Ethics is centered on three general norms. Marketers must do no harm, foster trust in the marketing system, and

Accepted Answer

A)  initiate fair and honest dialogues in developing markets.
B)  embrace, communicate, and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system.
C)  champion new legislation that protects ethical business firms and punish those who abuse consumer trust.
D)  support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing.
E)  contribute to society's well-being through charitable contributions and cause-related marketing efforts.F) B) and C)
G) A) and E)

Question 7

Explain how Anheuser-Busch practices societal responsibility.

Accepted Answer

Societal responsibility refers to obliga...

Question 8

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

A)  sustainable development.
B)  market development.
C)  ISO 14000 compliance.
D)  cause marketing.
E)  environmental downsizing.F) C) and E)
G) D) and E)

Question 9

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority.
B)  is determined by the largest generational group at a given point in time.
C)  becomes the basis of all legislation-federal, state, and local-in societies around the world.
D)  expresses the diverse backgrounds of a nation's subcultures.
E)  dictates what is morally right and just.F) A) and B)
G) A) and C)

Question 10

ISO 14000 refers to

Accepted Answer

A)  a plan to encourage the purchase of "Made in America" products.
B)  an international plan to further green marketing practices.
C)  an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status.
D)  the name of the agreement that created the North American Free Trade Association.
E)  a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO) .F) A) and D)
G) A) and C)

Question 11

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, one could conclude that Tyson's violations were the result of __________, one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A)  a mission statement that is too broad
B)  the absence of a written core values statement
C)  the absence of whistle-blowers
D)  top management's behavior
E)  the absence of a stakeholder code of ethicsF) C) and E)
G) A) and E)

Question 12

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Accepted Answer

A)  economic espionage and bribery.
B)  price fixing and copyright infringement.
C)  bribery and extortion.
D)  price fixing and economic espionage.
E)  economic espionage and antitrust infractions.F) B) and D)
G) C) and D)

Question 13

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Accepted Answer

A)  stakeholder responsibility.
B)  social responsibility.
C)  profit responsibility.
D)  utilitarianism.
E)  moral idealism.F) A) and E)
G) B) and E)

Question 14

There has been a public outcry about the ethical practices of businesspeople. Public opinion polls show that only 17 percent of U.S. adults rate the ethical standards of business executives as high or very high. If most business are thought to be acting within all relevant laws, this suggests that the businesspeople are perceived to be acting

Accepted Answer

A)  ethically but illegally.
B)  ethically and legally.
C)  unethically and illegally.
D)  unethically but legally.
E)  in a socially responsible manner.F) D) and E)
G) A) and E)

Question 15

How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s?
Before the 1960s, the legal concept of caveat emptor (let the buyer beware) was pervasive in American business culture. In 1962, President Kennedy codified a Consumer Bill of Rights that was intended to regulate the ethics of exchange between buyers and sellers. Ethical exchanges between buyers and sellers should result in both parties being better off after a transaction. The Consumer Bill of Rights includes the rights to safety, to be informed, to choose, and to be heard.

Accepted Answer

Before the 1960s, the legal concept of c...

Question 16

A poll by a public-opinion research firm found that 67 percent of North Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts. Which of the following statements describes a conclusion that should be drawn from this information?

Accepted Answer

A)  If you are an ethical person, you should act according to your instincts.
B)  Realistically speaking, in order to stay in business, all businesses must occasionally behave unethically.
C)  All businesses will act unethically unless forced by consumers to act morally.
D)  There is nothing consumers can do to stop unethical business activities.
E)  Boycotting a product without knowing the facts can be viewed as unethical.F) B) and D)
G) A) and E)

Question 17

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Accepted Answer

A)  normal and reasonable consumer behavior.
B)  unethical practices by consumers.
C)  acceptable consumer code of ethics.
D)  costs to be passed along to shareholders as a part of doing business.
E)  violations of the Consumer Bill of Rights.F) A) and C)
G) A) and D)

Question 18

Bribery is most likely to occur when

Accepted Answer

A)  a monopoly exists in the industry.
B)  industries experience intense competition.
C)  the country has reached a high level of economic development.
D)  industries are high-tech in nature.
E)  industries operate in an oligarchic competitive environment.F) A) and B)
G) A) and C)

Question 19

Who said the following quote: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud"?

Accepted Answer

A)  Federal Reserve Chairman Ben Bernanke
B)  Nobel Laureate Paul Krugman
C)  President Barack Obama
D)  Nobel Laureate Milton Friedman
E)  President Ronald ReaganF) None of the above
G) A) and B)

Question 20

Explain the difference between societal culture and business culture.

Accepted Answer

Societal culture provides a foundation f...

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct Answer
verified

Explain how Anheuser-Busch practices societal responsibility.

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct Answer
verified

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Correct Answer
verified

Correct Answer
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Green marketing refers to

Correct Answer
verified

Correct Answer
verified

American Express Co. pioneered cause marketing when it sponsored the renovation of the Statue of Liberty. This effort raised $1.7 million for the renovation, increased card usage among cardholders, and attracted new cardholders. This is an example of

Correct Answer
verified

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Correct Answer
verified

Explain the difference between societal culture and business culture.

Correct Answer
verified
Societal culture provides a foundation f...
View Answer

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Correct Answer
verified

The American Marketing Association Statement of Ethics is centered on three general norms. Marketers must do no harm, foster trust in the marketing system, and

Correct Answer
verified

Correct Answer
verified
Before the 1960s, the legal concept of c...
View Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

Correct Answer
verified

The Latin phrase caveat emptor is a legal concept that means

Correct Answer
verified

Correct Answer
verified

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Correct Answer
verified

ISO 14000 refers to

Correct Answer
verified

Bribery is most likely to occur when

Correct Answer
verified

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct AnswerverifiedShow Answer

Explain how Anheuser-Busch practices societal responsibility.

Correct AnswerverifiedSocietal responsibility refers to obliga...View AnswerShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct AnswerverifiedShow Answer

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Green marketing refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

American Express Co. pioneered cause marketing when it sponsored the renovation of the Statue of Liberty. This effort raised $1.7 million for the renovation, increased card usage among cardholders, and attracted new cardholders. This is an example of

Correct AnswerverifiedShow Answer

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Correct AnswerverifiedShow Answer

Explain the difference between societal culture and business culture.

Correct AnswerverifiedSocietal culture provides a foundation f...View AnswerShow Answer

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Correct AnswerverifiedShow Answer

The American Marketing Association Statement of Ethics is centered on three general norms. Marketers must do no harm, foster trust in the marketing system, and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedBefore the 1960s, the legal concept of c...View AnswerShow Answer

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

Correct AnswerverifiedShow Answer

The Latin phrase caveat emptor is a legal concept that means

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Correct AnswerverifiedShow Answer

ISO 14000 refers to

Correct AnswerverifiedShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Societal culture provides a foundation f...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Before the 1960s, the legal concept of c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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