Question 1

Corporate culture refers to

Accepted Answer

A)  a formalized method for controlling the marketing environment.
B)  the set of accepted standards and practices within a given industry.
C)  the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
D)  the set of values, ideas, and attitudes that is learned and shared among the members of an organization.
E)  the formal statement of ethical principles and rules of conduct adopted by an organization.F) B) and C)
G) A) and B)

Question 2

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Accepted Answer

A)  utopian responsibility.
B)  moral idealism.
C)  social responsibility.
D)  cause marketing strategy.
E)  profit responsibility.F) A) and C)
G) B) and D)

Question 3

Recently, Chillafish recalled some of its Chillafish brand of children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  happiness.F) D) and E)
G) A) and B)

Question 4

Ultimately, ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker.
B)  societal culture and norms.
C)  business culture and industry practices.
D)  laws enacted by Congress and regulations by federal and state governments.
E)  chance and opportunity.F) A) and B)
G) A) and C)

Question 5

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Accepted Answer

A)  both legal and ethical.
B)  caveat emptor.
C)  illegal but ethical.
D)  both illegal and unethical.
E)  sanctioned by the Business Software Alliance since only one copy was transferred.F) A) and B)
G) C) and E)

Question 6

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

Accepted Answer

A)  stockholder responsibility
B)  profit responsibility
C)  utilitarianism
D)  cause marketing
E)  social responsibilityF) A) and E)
G) A) and D)

Question 7

The first step in any social audit is to

Accepted Answer

A)  evaluate current social responsibility programs.
B)  determine the amount of money that can be allocated for societal marketing programs.
C)  recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
D)  identify social responsibility causes consistent with the company's mission.
E)  determine the types of resources needed to achieve social responsibility objectives.F) A) and E)
G) A) and D)

Question 8

The Securities and Exchange Commission (SEC)  works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A)  modus operandi
B)  caveat emptor
C)  de facto marketing
D)  ćest la vie
E)  anguis in herbaF) B) and C)
G) A) and E)

Question 9

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values. These include _________, responsibility, fairness, respect, openness, and citizenship.

Accepted Answer

A)  diversity
B)  integrity
C)  honesty
D)  perseverance
E)  charityF) B) and E)
G) B) and D)

Question 10

More than 70 percent of the physicians in the Maricopa County (Arizona)  Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physician's actions were

Accepted Answer

A)  ethical but illegal.
B)  ethical and legal.
C)  unethical and illegal.
D)  unethical but legal.
E)  altruistic but naïve.F) All of the above
G) B) and E)

Question 11

A code of ethics refers to

Accepted Answer

A)  a formal statement of moral and ethical business attitudes.
B)  a formal statement of ethical principles and rules of conduct.
C)  an informal guide of ethical principles and moral conduct.
D)  the written document stating the beliefs and values of each employee in a firm.
E)  a firm's itemized list of business activities that are and are not consistent with the company's mission statement.F) B) and E)
G) A) and C)

Question 12

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The four ways can be determined by placi...

Question 13

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)  for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) A) and B)
G) A) and E)

Question 14

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Accepted Answer

A)  be heard.
B)  be treated courteously.
C)  safety.
D)  happiness.
E)  be informed.F) None of the above
G) C) and D)

Question 15

Transparency International is an organization that

Accepted Answer

A)  monitors how developed nations deal with developing nations.
B)  establishes procedures for ethical international business based on the ISO 7000 Code of Conduct.
C)  monitors and ranks countries on the basis of their perceived level of bribery.
D)  creates an acceptable international code of ethics.
E)  makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.F) A) and B)
G) A) and E)

Question 16

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit...

Question 17

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Accepted Answer

A)  slotting allowances.
B)  kickbacks.
C)  economic espionage.
D)  tying arrangements.
E)  industrial bribes.F) A) and E)
G) A) and B)

Question 18

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Accepted Answer

A)  development of a low-carb beer.
B)  annual sponsorship of the Super Bowl.
C)  exclusive use of ingredients from American manufacturers and suppliers.
D)  alcohol awareness and education programs.
E)  commitment to maintaining the lowest prices possible without sacrificing taste.F) B) and E)
G) None of the above

Question 19

Anheuser-Busch established its Corporate Social Responsibility (CSR)  Department to

Accepted Answer

A)  promote the positive aspects of moderate beer consumption.
B)  promote responsible drinking and curb underage drinking before it starts.
C)  encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers.
D)  educate employees about the importance of serving as role models by drinking responsibly themselves.
E)  promote Anheuser-Busch as more socially responsible than its competitors.F) A) and B)
G) C) and D)

Question 20

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

A)  social responsibility.
B)  the triple-bottom line.
C)  the marketing concept.
D)  sustainability.
E)  social entrepreneurship.F) A) and E)
G) A) and B)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct Answer
verified

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct Answer
verified

Correct Answer
verified

Ultimately, ethical choices are based on

Correct Answer
verified

Correct Answer
verified

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Correct Answer
verified

Anheuser-Busch established its Corporate Social Responsibility (CSR) Department to

Correct Answer
verified

Correct Answer
verified

Transparency International is an organization that

Correct Answer
verified

Correct Answer
verified
Social responsibility encompasses profit...
View Answer

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct Answer
verified
The four ways can be determined by placi...
View Answer

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Correct Answer
verified

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Correct Answer
verified

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values. These include _________, responsibility, fairness, respect, openness, and citizenship.

Correct Answer
verified

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

Correct Answer
verified

The first step in any social audit is to

Correct Answer
verified

Correct Answer
verified

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Correct Answer
verified

A code of ethics refers to

Correct Answer
verified

Corporate culture refers to

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Ultimately, ethical choices are based on

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

Correct AnswerverifiedShow Answer

Anheuser-Busch established its Corporate Social Responsibility (CSR) Department to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Transparency International is an organization that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedSocial responsibility encompasses profit...View AnswerShow Answer

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct AnswerverifiedThe four ways can be determined by placi...View AnswerShow Answer

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Correct AnswerverifiedShow Answer

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Correct AnswerverifiedShow Answer

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values. These include _________, responsibility, fairness, respect, openness, and citizenship.

Correct AnswerverifiedShow Answer

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

Correct AnswerverifiedShow Answer

The first step in any social audit is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Correct AnswerverifiedShow Answer

A code of ethics refers to

Correct AnswerverifiedShow Answer

Corporate culture refers to

Correct AnswerverifiedShow Answer

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Social responsibility encompasses profit...
View Answer

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The four ways can be determined by placi...
View Answer

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