Question 1

The population explosion has occurred

Accepted Answer

A)  primarily in the developing countries of Latin America, Asia, and Africa.
B)  evenly throughout the world.
C)  primarily in the United States due to high birthrates and immigration.
D)  primarily in the countries of the European Union due to high birthrates and immigration.
E)  primarily in developed countries due to better economic, infrastructure, and health care conditions.F) A) and B)
G) B) and E)

Question 2

The Lanham Act (1946)

Accepted Answer

A)  prevents someone from using a trademark on a noncompeting product.
B)  protects the consumer from product defects.
C)  provides for registration of a company's trademarks.
D)  allows a company to secure rights to a name before its actual use.
E)  facilitates the protection of U.S. trademark rights throughout the world.F) A) and E)
G) C) and E)

Question 3

Generation Y is defined as the generation of children born

Accepted Answer

A)  between WWI and WWII.
B)  between 1946 and 1964.
C)  between 1965 and 1976.
D)  between 1977 and 1994.
E)  since the millennium.F) None of the above
G) All of the above

Question 4

Which one of the following is a value that would be commonly held in the United States today?

Accepted Answer

A)  individualism
B)  tradition
C)  group welfare
D)  nostalgia
E)  acceptance of birthrightF) A) and D)
G) B) and E)

Question 5

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Accepted Answer

A)  an i-market
B)  an intranet
C)  an electronic commerce
D)  an extranet
E)  a marketplaceF) None of the above
G) C) and D)

Question 6

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A)  Food and Drug Administration
B)  U.S. Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing AssociationF) B) and D)
G) A) and E)

Question 7

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Accepted Answer

A)  allow a trademark to be used for more than 83 years.
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)  prevent other firms from obtaining similar trademarks for significant improvements on the original product.
D)  guarantee protection under the Trademark Law Revision Act.
E)  confer ownership.F) B) and C)
G) A) and C)

Question 8

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Accepted Answer

A)  copyright law
B)  patent law
C)  trademark law
D)  commercial law
E)  antitrust lawF) A) and E)
G) D) and E)

Question 9

The change in the growth of the world's population is called the

Accepted Answer

A)  population contraction.
B)  population inversion.
C)  population migration.
D)  population explosion.
E)  population eruption.F) B) and C)
G) C) and D)

Question 10

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin has developed a scanning system that obtains the measurements of individuals, which is then fed into a database. When you want to buy something at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

Accepted Answer

A)  economic
B)  technological
C)  sociocultural
D)  competitive
E)  marketing mixF) A) and D)
G) C) and D)

Question 11

The two major purposes for any trademark statute are to

Accepted Answer

A)  (1)  protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2)  guarantee the owner of the trademark complete rights to his or her work for the duration of the owner's lifetime.
B)  (1)  protect the inventor's individual rights and (2)  provide the company with the maximum profits possible.
C)  protect the rights of the inventor both here and abroad.
D)  (1)  protect the public so they will get the product it wants and asks for and (2)  protect the government so it will be able to collect its fair share of taxes from the revenues generated.
E)  (1)  protect the firm selling the trademarked product and (2)  protect the consumer buying the product.F) C) and D)
G) B) and E)

Question 12

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

Accepted Answer

A)  electronic commerce.
B)  internet barter.
C)  intranet exchange.
D)  electronic exchange.
E)  extranet trade.F) B) and E)
G) A) and D)

Question 13

The Better Business Bureau (BBB)  tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)  the FTC
B)  industry trade associations
C)  moral suasion
D)  the courts
E)  competitorsF) D) and E)
G) C) and D)

Question 14

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Accepted Answer

A)  product group profiling.
B)  demographics.
C)  behavioral analysis.
D)  psychographics.
E)  statistical analysis.F) All of the above
G) B) and E)

Question 15

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

Accepted Answer

A)  a monopoly.
B)  a mega monopoly.
C)  a pure competition.
D)  an oligopoly.
E)  a monopolistic competition.F) B) and C)
G) B) and E)

Question 16

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Accepted Answer

A)  pure competition.
B)  a megopoly.
C)  an oligopoly.
D)  monopolistic competition.
E)  pure monopoly.F) A) and E)
G) C) and E)

Question 17

Increases in discretionary income can occur as a result of all of the following except

Accepted Answer

A)  an increase in gross income.
B)  a decrease in taxes.
C)  an increase in disposable income.
D)  a decrease in housing costs.
E)  an increase in interest rates.F) A) and E)
G) D) and E)

Question 18

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Accepted Answer

A)  Federal Trade Commission Act
B)  Lanham Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Robinson-Patman ActF) B) and E)
G) C) and D)

Question 19

In 1970, the typical U.S. household earned about $8,700. In 2013, the typical U.S. household earned about $51,939. If adjusted for inflation, the gross income of the typical U.S. household in 2013 relative to 1970 has

Accepted Answer

A)  increased dramatically.
B)  increased somewhat.
C)  remained relatively stable.
D)  decreased somewhat.
E)  decreased dramatically.F) B) and E)
G) All of the above

Question 20

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in __________ environment.

Accepted Answer

A)  a pure competition
B)  an oligopoly
C)  a monopolistic competition
D)  a monopoly
E)  a marginal competitionF) A) and B)
G) A) and C)

Exam 3: Scanning the Marketing Environment

The change in the growth of the world's population is called the

Correct Answer
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Which one of the following is a value that would be commonly held in the United States today?

Correct Answer
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In 1970, the typical U.S. household earned about $8,700. In 2013, the typical U.S. household earned about $51,939. If adjusted for inflation, the gross income of the typical U.S. household in 2013 relative to 1970 has

Correct Answer
verified

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in __________ environment.

Correct Answer
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The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Correct Answer
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Increases in discretionary income can occur as a result of all of the following except

Correct Answer
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The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Correct Answer
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The Lanham Act (1946)

Correct Answer
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Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Correct Answer
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The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct Answer
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The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Correct Answer
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The population explosion has occurred

Correct Answer
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Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Correct Answer
verified

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

Correct Answer
verified

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct Answer
verified

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

Correct Answer
verified

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct Answer
verified

Correct Answer
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The two major purposes for any trademark statute are to

Correct Answer
verified

Generation Y is defined as the generation of children born

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The change in the growth of the world's population is called the

Correct AnswerverifiedShow Answer

Which one of the following is a value that would be commonly held in the United States today?

Correct AnswerverifiedShow Answer

In 1970, the typical U.S. household earned about $8,700. In 2013, the typical U.S. household earned about $51,939. If adjusted for inflation, the gross income of the typical U.S. household in 2013 relative to 1970 has

Correct AnswerverifiedShow Answer

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in __________ environment.

Correct AnswerverifiedShow Answer

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Correct AnswerverifiedShow Answer

Increases in discretionary income can occur as a result of all of the following except

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

Correct AnswerverifiedShow Answer

The Lanham Act (1946)

Correct AnswerverifiedShow Answer

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Correct AnswerverifiedShow Answer

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct AnswerverifiedShow Answer

The purpose of the __________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

Correct AnswerverifiedShow Answer

The population explosion has occurred

Correct AnswerverifiedShow Answer

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Correct AnswerverifiedShow Answer

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

Correct AnswerverifiedShow Answer

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct AnswerverifiedShow Answer

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

Correct AnswerverifiedShow Answer

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The two major purposes for any trademark statute are to

Correct AnswerverifiedShow Answer

Generation Y is defined as the generation of children born

Correct AnswerverifiedShow Answer

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