Question 1

Which of the following statements about the marketing concept is most accurate?

Accepted Answer

A)  The marketing concept can trace its roots to early Greek culture.
B)  In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C)  In using the marketing concept, companies focus on sales and advertising.
D)  The marketing concept is most effective when production is limited and the product will sell itself.
E)  All U.S. firms are now operating with a marketing concept philosophy.F) None of the above
G) A) and D)

Question 2

The five major environmental forces in a marketing decision are

Accepted Answer

A)  climate change, natural resources, pollution, natural disasters, and global conflict (war) .
B)  social, technological, economic, competitive, and regulatory.
C)  corporate ownership, internal management, supplier partnerships, strategic alliances, and customer relationships.
D)  product, price, promotion, place, and people.
E)  ethics, sustainability, cultural awareness, diversity, and values.F) All of the above
G) B) and C)

Question 3

Twitter is a website that offers a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are text-based posts of up to 140 characters displayed on the user's profile page. Connected to each "tweet" is a rich details pane that provides additional information, deeper context, and embedded media. Companies are just beginning to use Twitter as a tool in their relationship marketing programs. In what ways could Twitter be used to benefit both the customer and the organization?

Accepted Answer

One aspect of Twitter is that it allows ...

Question 4

The four utilities marketing creates are

Accepted Answer

A)  product, price, promotion, and place.
B)  form, function, value, and people.
C)  monopoly, monopolistic competition, pure competition, and oligopoly.
D)  form, place, time, and possession.
E)  natural gas, fossil fuel, electricity, and water.F) B) and C)
G) C) and E)

Question 5

All of the following are environmental forces that affect an organization except

Accepted Answer

A)  economic.
B)  geographical.
C)  social.
D)  regulatory.
E)  technological.F) B) and D)
G) C) and D)

Question 6

People with both the desire and ability to buy a specific offering such the Cool Mint Chocolate Clif bar are referred to as

Accepted Answer

A)  shoppers.
B)  a customer base.
C)  a market.
D)  a bazaar.
E)  an emporium.F) All of the above
G) A) and C)

Question 7

Which of the following is an example of possession utility?

Accepted Answer

A)  an iPhone with a large selection of new apps
B)  the local dairy that offers to deliver bottles of milk to a customer's doorstep
C)  disposable diapers that come equipped with resealable tabs
D)  a gourmet food store that carries a line of ready-made salads
E)  a mobile phone company that offers six-month financing, same as cashF) A) and D)
G) A) and C)

Question 8

An inventor for 3M, David Windorski, and a team of four college students, questioned dozens of students about how they study. They told the research team

Accepted Answer

A)  that Scotch tape had outgrown its usefulness to students.
B)  to make new products that have higher quality.
C)  that the average backpack was already too heavy.
D)  that it would be reasonable to put Post-it Flags together with a highlighter.
E)  to determine the ratio of 3M products to study aid products of other competitors.F) B) and E)
G) A) and B)

Question 9

Which of the following would a marketer use as a synonym for controllable marketing mix factors?

Accepted Answer

A)  the four Ps of marketing
B)  environmental forces
C)  macromarketing forces
D)  marketing management factors
E)  micromarketing factorsF) B) and D)
G) D) and E)

Question 10

Robert was running low on cash and could not buy his textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Accepted Answer

A)  form
B)  time
C)  price
D)  possession
E)  placeF) A) and E)
G) B) and C)

Question 11

A __________ is a need that is shaped by a person's knowledge, culture, and personality.

Accepted Answer

A)  desire
B)  feeling
C)  utility
D)  want
E)  cravingF) A) and B)
G) B) and C)

Question 12

A factor that might doom a product in the marketplace is referred to as

Accepted Answer

A)  an albatross.
B)  a land mine.
C)  a pitfall.
D)  a showstopper.
E)  a wild card.F) A) and E)
G) C) and D)

Question 13

A local college of business offers an outstanding graduate business school education program. Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange?

Accepted Answer

A)  No, because the university earned a profit from Marissa's tuition.
B)  No, because money was exchanged in the form of tuition and Marissa's income will come from her employer, not the graduate school.
C)  No, because the school did not provide Marissa with a tangible product, only the potential of an education.
D)  Yes, because the university promised Marissa she would graduate on time, and she did.
E)  Yes, because paying tuition was exchanged for knowledge that directly led to Marissa's high-paying, fulfilling new job.F) A) and C)
G) A) and B)

Question 14

Which of the following is not an environmental force?

Accepted Answer

A)  economic
B)  regulatory
C)  social
D)  commercial
E)  technologicalF) C) and D)
G) B) and E)

Question 15

In marketing, thoughts about concepts, actions, or causes are referred to as

Accepted Answer

A)  utilities.
B)  experiences.
C)  values.
D)  ideas.
E)  services.F) A) and E)
G) B) and D)

Question 16

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  market
E)  formF) C) and E)
G) A) and E)

Question 17

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

Accepted Answer

A)  Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
B)  Yes, because the donated blood was exchanged for a feeling of satisfaction.
C)  No, because the Red Cross is nonprofit organization.
D)  No, because no money changed hands.
E)  No, because the Red Cross, a service organization, did not provide Amanda with a product.F) None of the above
G) A) and E)

Question 18

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Accepted Answer

Foremost is the organization itself, who...

Question 19

A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger. The refrigerator offers the teenagers many alternatives-celery, bologna, cottage cheese, and some Cool Mint Chocolate Clif Bars. The ad, which shows the teens happily selecting the Clif Bars, appeals to the consumers' __________ for sustenance to satisfy their hunger and attempts to shape their __________ for the advertised product.

Accepted Answer

A)  needs; wants
B)  wants; needs
C)  wants; cravings
D)  cravings; needs
E)  needs; preferencesF) A) and D)
G) C) and E)

Question 20

Which of the following statements about marketing activities is most accurate?

Accepted Answer

A)  Marketing is affected by society but rarely, if ever, affects society as a whole.
B)  The marketing department works closely with other departments and employees to implement marketing activities.
C)  Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall) .
D)  Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
E)  Marketing, after all is said and done, is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.F) B) and C)
G) B) and D)

Exam 1: Creating Customer Relationships and Value Through Marketing

A local college of business offers an outstanding graduate business school education program. Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange?

Correct Answer
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Correct Answer
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One aspect of Twitter is that it allows ...
View Answer

The five major environmental forces in a marketing decision are

Correct Answer
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Which of the following statements about the marketing concept is most accurate?

Correct Answer
verified

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

Correct Answer
verified

All of the following are environmental forces that affect an organization except

Correct Answer
verified

Which of the following statements about marketing activities is most accurate?

Correct Answer
verified

In marketing, thoughts about concepts, actions, or causes are referred to as

Correct Answer
verified

Correct Answer
verified

An inventor for 3M, David Windorski, and a team of four college students, questioned dozens of students about how they study. They told the research team

Correct Answer
verified

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Correct Answer
verified

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Correct Answer
verified
Foremost is the organization itself, who...
View Answer

Which of the following is an example of possession utility?

Correct Answer
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A __________ is a need that is shaped by a person's knowledge, culture, and personality.

Correct Answer
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A factor that might doom a product in the marketplace is referred to as

Correct Answer
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Which of the following would a marketer use as a synonym for controllable marketing mix factors?

Correct Answer
verified

Which of the following is not an environmental force?

Correct Answer
verified

People with both the desire and ability to buy a specific offering such the Cool Mint Chocolate Clif bar are referred to as

Correct Answer
verified

Robert was running low on cash and could not buy his textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Correct Answer
verified

The four utilities marketing creates are

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

A local college of business offers an outstanding graduate business school education program. Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedOne aspect of Twitter is that it allows ...View AnswerShow Answer

The five major environmental forces in a marketing decision are

Correct AnswerverifiedShow Answer

Which of the following statements about the marketing concept is most accurate?

Correct AnswerverifiedShow Answer

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

Correct AnswerverifiedShow Answer

All of the following are environmental forces that affect an organization except

Correct AnswerverifiedShow Answer

Which of the following statements about marketing activities is most accurate?

Correct AnswerverifiedShow Answer

In marketing, thoughts about concepts, actions, or causes are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An inventor for 3M, David Windorski, and a team of four college students, questioned dozens of students about how they study. They told the research team

Correct AnswerverifiedShow Answer

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Correct AnswerverifiedShow Answer

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?

Correct AnswerverifiedForemost is the organization itself, who...View AnswerShow Answer

Which of the following is an example of possession utility?

Correct AnswerverifiedShow Answer

A __________ is a need that is shaped by a person's knowledge, culture, and personality.

Correct AnswerverifiedShow Answer

A factor that might doom a product in the marketplace is referred to as

Correct AnswerverifiedShow Answer

Which of the following would a marketer use as a synonym for controllable marketing mix factors?

Correct AnswerverifiedShow Answer

Which of the following is not an environmental force?

Correct AnswerverifiedShow Answer

People with both the desire and ability to buy a specific offering such the Cool Mint Chocolate Clif bar are referred to as

Correct AnswerverifiedShow Answer

Robert was running low on cash and could not buy his textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.

Correct AnswerverifiedShow Answer

The four utilities marketing creates are

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
One aspect of Twitter is that it allows ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Foremost is the organization itself, who...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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