Question 1

The financial value placed on an object involved in an exchange is

Accepted Answer

A)  the price.
B)  the discount.
C)  comparable value.
D)  negotiated value.
E)  nominal value.F) A) and C)
G) A) and E) A

Question 2

What is physical distribution?

Accepted Answer

Physical distribution is all t...

Question 3

All of the following activities are associated with warehousing goods except

Accepted Answer

A)  receiving.
B)  identifying.
C)  producing.
D)  dispatching.
E)  storing.F) C) and D)
G) A) and C)

Question 4

What is promotional positioning?

Accepted Answer

Promotional positioning relates to the u...

Question 5

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the following life cycle stage:

Accepted Answer

A)  growth.
B)  decline.
C)  introduction.
D)  maturity.
E)  intermediate.F) B) and D)
G) A) and B) C

Question 6

High-quality items such as musical instruments,sailboats,and airplanes would probably use what distribution coverage?

Accepted Answer

A)  Selective
B)  Intensive
C)  Relaxed
D)  Exclusive
E)  SporadicF) A) and B)
G) D) and E)

Question 7

New product ideas can come from customers.

Accepted Answer

A) True 
 B)False

Question 8

What are objectives behind pricing,and what different considerations go into determining the price of a product?

Accepted Answer

Pricing objectives specify the role of p...

Question 9

A product's profits peak and start to decline during which of the life cycle stages?

Accepted Answer

A)  Death
B)  Decline
C)  Maturity
D)  Growth
E)  IntroductionF) C) and E)
G) A) and C)

Question 10

Price discounts are often employed to boost sales.

Accepted Answer

A) True 
 B)False

Question 11

What are the different levels of market coverage intensity and what products are each level best for?

Accepted Answer

Intensive distribution makes a product a...

Question 12

An example of a product distributed through Channel B,producer to retailer to consumer,is

Accepted Answer

A)  a chair from Target.
B)  lemonade at a roadside stand.
C)  office supplies for use at a business.
D)  soft drinks.
E)  candy.F) B) and C)
G) A) and E) A

Question 13

A marketing channel is a group of marketing organizations that move products from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 14

Effective promotional positioning uses promotion to

Accepted Answer

A)  create and maintain an image of a product in consumers' minds.
B)  create an image that appeals to multiple market segments.
C)  expedite product delivery.
D)  become an unnatural result of market segmentation.
E)  all of the above.F) All of the above
G) C) and E)

Question 15

__________ encourages consumers to make purchases based on emotion,rather than rational considerations about the price.

Accepted Answer

A)  Price skimming
B)  Discount Pricing
C)  Penetration pricing
D)  Promotions
E)  Psychological pricingF) A) and B)
G) B) and E)

Question 16

A marketing channel includes all of the following except

Accepted Answer

A)  producers.
B)  retailers.
C)  wholesalers.
D)  consumers.
E)  secondary stakeholders.F) D) and E)
G) B) and E)

Question 17

Services are usually distributed through

Accepted Answer

A)  direct marketing channels.
B)  indirect channels.
C)  a wholesaler.
D)  an agent.
E)  a retailer and a wholesaler.F) B) and C)
G) A) and C)

Question 18

Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.

Accepted Answer

A) True 
 B)False

Question 19

Most new product ideas are rejected during the business analysis phase.

Accepted Answer

A) True 
 B)False

Question 20

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

Accepted Answer

A) True 
 B)False

Exam 12: Dimensions of Marketing Strategy

The financial value placed on an object involved in an exchange is

Correct AnswerverifiedA

What is physical distribution?

Correct AnswerverifiedPhysical distribution is all t...View AnswerShow Answer

All of the following activities are associated with warehousing goods except

Correct AnswerverifiedShow Answer

What is promotional positioning?

Correct AnswerverifiedPromotional positioning relates to the u...View AnswerShow Answer

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the following life cycle stage:

Correct AnswerverifiedC

High-quality items such as musical instruments,sailboats,and airplanes would probably use what distribution coverage?

Correct AnswerverifiedShow Answer

New product ideas can come from customers.

Correct AnswerverifiedShow Answer

What are objectives behind pricing,and what different considerations go into determining the price of a product?

Correct AnswerverifiedPricing objectives specify the role of p...View AnswerShow Answer

A product's profits peak and start to decline during which of the life cycle stages?

Correct AnswerverifiedShow Answer

Price discounts are often employed to boost sales.

Correct AnswerverifiedShow Answer

What are the different levels of market coverage intensity and what products are each level best for?

Correct AnswerverifiedIntensive distribution makes a product a...View AnswerShow Answer

An example of a product distributed through Channel B,producer to retailer to consumer,is

Correct AnswerverifiedA

A marketing channel is a group of marketing organizations that move products from producers to consumers.

Correct AnswerverifiedShow Answer

Effective promotional positioning uses promotion to

Correct AnswerverifiedShow Answer

__________ encourages consumers to make purchases based on emotion,rather than rational considerations about the price.

Correct AnswerverifiedShow Answer

A marketing channel includes all of the following except

Correct AnswerverifiedShow Answer

Services are usually distributed through

Correct AnswerverifiedShow Answer

Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.

Correct AnswerverifiedShow Answer

Most new product ideas are rejected during the business analysis phase.

Correct AnswerverifiedShow Answer

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

Correct AnswerverifiedShow Answer

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Physical distribution is all t...
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Promotional positioning relates to the u...
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C

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Pricing objectives specify the role of p...
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Intensive distribution makes a product a...
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A

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