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Under which market structure are profit rewards most likely to be quickly taken away by existing firms or new firms entering the industry?


A) oligopoly
B) pure monopoly
C) pure competition
D) monopolistic competition

E) A) and B)
F) None of the above

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Entrepreneurs often form new small firms called "spin-off firms."

A) True
B) False

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Suppose that a firm successfully introduces a highly profitable new product. If this new product offers less marginal utility per unit to consumers than existing substitute products, then the


A) laws of economics have been violated.
B) new product must have increasing, not diminishing, marginal utility.
C) existing products were being produced at a loss.
D) new product has a lower price than the existing substitute products.

E) None of the above
F) B) and C)

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If a particular R&D expenditure is expected to be worthwhile, the firm should undertake it because the project will definitely increase the firm's future profits.

A) True
B) False

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The first discovery (as distinct from first commercial application) of a product or process is called


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) All of the above
F) None of the above

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Inventions and innovations can both be patented.

A) True
B) False

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The wide imitation and spread of an innovation is called


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) A) and D)
F) All of the above

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The spread of innovation through imitation refers to


A) invention.
B) diffusion.
C) duplication.
D) diversification.

E) A) and C)
F) B) and D)

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The theory that R&D expenditures as a percentage of firms' sales first rise, reach a peak, and then fall with increases in industry concentration is called the inverted-U theory of R&D.

A) True
B) False

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Assume a firm faces these costs: total cost of capital = $4,000; price paid for labor = $20 per labor unit; and price paid for raw materials = $8 per raw-material unit. Originally the firm produced 2,000 units of output by combining its fixed capital with 200 units of labor and 500 units of raw materials. Now the firm improves its production process so that it can produce 3,000 units of output by combining its fixed capital with 100 units of labor and 500 units of raw materials. What happened to total cost?


A) TC increased by $2,000
B) TC decreased by $2,000
C) TC decreased by $4,000
D) TC remained unchanged

E) B) and C)
F) A) and D)

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Joseph Schumpeter viewed capitalism as a process of "creative destruction" because


A) profitable firms are bought out by larger firms.
B) capitalism would create wealth, but government would destroy it.
C) the creation of new products would destroy the market for existing products.
D) invention is a creative process, but most ideas are destroyed when entrepreneurs develop and market products.

E) B) and D)
F) All of the above

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Process innovation refers to


A) development of new products.
B) implementation of better methods of producing products.
C) first discovery of new scientific principles.
D) widespread imitation of innovations.

E) B) and D)
F) All of the above

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As it relates to R&D, the imitation problem is that


A) patents, copyrights, and trademarks hinder imitation and thus limit economically desirable diffusion.
B) brand names create entry barriers for would-be competitors.
C) diffusion of innovation occurs more slowly than is desirable from society's perspective.
D) a firm's rivals may be able to copy its new product or process innovation, reducing the original firm's return on R&D.

E) A) and C)
F) B) and D)

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One of the advantages of being first to develop a new product is the opportunity to develop brand-name recognition.

A) True
B) False

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Firms have several sources of funds to finance their R&D activities, including the following, except


A) loans obtained from banks and bondholders.
B) retained earnings or corporate savings.
C) venture capital and personal savings.
D) anticipated profits from forthcoming new products.

E) All of the above
F) A) and D)

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Entrepreneurs


A) include everyone engaged in R&D work.
B) are located in small enterprises only.
C) differ from other innovators because of the risks entrepreneurs must bear.
D) work exclusively in government and university R&D laboratories.

E) All of the above
F) B) and C)

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R&D spending decisions are complicated because


A) costs of R&D are immediate, while benefits occur at some future time and are uncertain.
B) benefits of R&D are clear, but costs are complicated and hard to estimate.
C) there are so many different sources of funds for R&D, and they each require different returns.
D) it is difficult to determine which R&D activities could be patented.

E) B) and D)
F) B) and C)

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Besides market structure, another factor that seems to influence the level of R&D spending in an industry is the


A) number of firms in the industry.
B) length of time for government patents.
C) scientific character of the industry.
D) imitation problem in the industry.

E) C) and D)
F) None of the above

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Diffusion is the first successful commercial introduction of a product, the use of a new method, or the creation of a new form of business enterprise.

A) True
B) False

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Creative destruction is not automatic because


A) there are major obstacles to the entry of new innovative firms into concentrated industries.
B) consumer tastes are highly unstable.
C) corporate takeovers increase dynamic competition.
D) large firms rarely are technologically progressive.

E) None of the above
F) All of the above

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