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Most people's natural aversion against complex mathematical problems is an example of


A) confirmation bias.
B) a mental heuristic.
C) rational choice.
D) cognitive bias.

E) A) and B)
F) A) and C)

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Key features of so-called nudges include the following, except that


A) they are subtle.
B) they induce changes in behavior without bullying or coercion.
C) they involve significant monetary incentives.
D) they can be viewed by some as manipulation.

E) All of the above
F) A) and B)

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Suppose Gina and Henry play two rounds of the ultimatum game. In the first round they play for $10; in the second round they play for $1,000. In the first round Gina suggests an 80/20 split ($8 to Gina, $2 to Henry) , but Henry quickly rejects the offer as unfair. Assuming Gina is interested in gaining financially from the experience and that she understands behavioral economics, we would expect her to


A) offer the same relative split ($800/$200) , knowing that Henry will accept the offer because the dollar amount he would forgo by rejecting it is substantial.
B) offer a more unequal split ($900/$100) in order to gain more for herself and figuring Henry will accept the split because $100 is better than nothing.
C) offer a more equal split ($700/$300) to increase the probability that Henry will accept the offer.
D) offer Henry more than half of the pot to ensure acceptance of the offer.

E) A) and B)
F) All of the above

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In the face of rising costs, some firms reduce the quality of the goods they produce rather than maintain quality and increase prices. How would behavioral economics explain this strategy?


A) People have an aversion to losses, and consumers are more likely to feel the loss of a price increase than a quality reduction.
B) Consumers are more tolerant of diminished quality because diminishing marginal utility causes people to get rid of goods sooner than in the past.
C) Firms are myopic in their decision making, with little regard for future profitability.
D) The availability heuristic will cause people to buy whatever is offered, regardless of the quality.

E) B) and C)
F) None of the above

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Heuristics generally operate in brain System 2.

A) True
B) False

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The endowment effect describes when people value a good more when they own it than when they don't.

A) True
B) False

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According to behavioral economics, cognitive biases


A) create errors in decision making, but these errors are random and follow no particular pattern.
B) occur but are not prevalent enough to distort the behavioral predictions of neoclassical economics.
C) are misunderstandings or misperceptions that cause systematic error.
D) are solely the result of faulty heuristics.

E) A) and D)
F) A) and B)

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According to behavioral economics, the difficulty among many people to stick to a diet or an exercise plan is partly explained by


A) myopia.
B) mental accounting.
C) anchoring.
D) framing.

E) None of the above
F) All of the above

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Precommitments are a tool designed to overcome time inconsistency.

A) True
B) False

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Because neoclassical economists assume that people are rational decision makers, they


A) are able to make better predictions about economic behaviors and outcomes.
B) ignore the mental processes by which these decisions are made.
C) believe that people never make suboptimal decisions.
D) believe it is best to limit the number of options people have available.

E) None of the above
F) All of the above

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One explanation for why major construction projects often get completed way behind schedule is the


A) planning fallacy.
B) framing effect.
C) hindsight bias.
D) availability heuristic.

E) A) and B)
F) None of the above

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Behavioral economists believe that the human brain is generally


A) efficient and accurate.
B) efficient but prone to errors.
C) inefficient but accurate.
D) inefficient and prone to errors.

E) A) and D)
F) A) and C)

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"Impulse buying" is often the result of a


A) rational optimizing decision in response to incentives and prices.
B) precise estimation of one's marginal utilities and price comparisons.
C) systematic nonrational behavior that marketers can take advantage of.
D) random error in a consumer's behavior that is not predictable.

E) C) and D)
F) None of the above

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Regarding people's preferences, behavioral economists observe that these preferences are


A) stable and not affected by context.
B) fluid and easily influenced by framing.
C) readily and accurately predictable.
D) consistent from one period to the next.

E) A) and D)
F) All of the above

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"Time inconsistency" refers to the


A) tendency for policies with high short-run benefits to have high long-run costs.
B) fallacy that what is true for the short run must be true for the long run.
C) tendency to regularly misjudge in the present what you will do in the future.
D) tendency to misjudge how long it will take to accomplish a future task.

E) A) and C)
F) A) and B)

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Susie knows that too many sugary treats, while delicious when eaten, have long-term adverse effects on weight and health. Based on this information, a neoclassical economist would expect Susie to


A) carefully weigh the short-term benefits against the long-term costs and make a rational decision about how many treats to eat.
B) eat more sugary treats than is optimal, as she likely gives more weight to present events and outcomes than to ones in the future.
C) give away most of her sugary treats in an effort to resist temptation.
D) determine her fair share of the sugary treats available, and only eat those.

E) C) and D)
F) B) and D)

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According to behavioral economists, people's preferences toward a particular outcome


A) depend heavily on the contextual information that defines whether that outcome is a gain or a loss.
B) are context independent because the same state of being is created regardless of one's previous circumstances.
C) differ across people but are fixed for any given individual.
D) depend primarily on genetics rather than environmental or contextual forces.

E) B) and C)
F) A) and B)

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Behavioral economists put significant emphasis on using models to


A) predict decisions, but not so much to understand how those decisions are made.
B) predict decisions and also to understand how those decisions are made.
C) understand decision processes, but not the prediction of the decision itself.
D) understand people's actions, but not what drives people to act in certain ways.

E) B) and C)
F) A) and D)

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When someone tries to "multitask" despite mounting evidence that multitasking is actually inefficient, this illustrates


A) confirmation bias.
B) the framing effect.
C) hindsight bias.
D) the availability heuristic.

E) All of the above
F) B) and D)

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Heuristics can be exploited to lead people to positive outcomes.

A) True
B) False

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