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Many economists believe that the neoclassical theories of human behavior and the insights being accumulated in behavioral economics are basically


A) opposed to one another.
B) mutually exclusive to one another.
C) complementary to one another.
D) in agreement with one another.

E) B) and C)
F) A) and D)

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The anchoring effect suggests that when people are made to think of large abstract numbers before they go shopping, many of them will subsequently be willing to pay higher prices for stuff.

A) True
B) False

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Behavioral economics demonstrates that the threat of rejection makes people less likely to engage in transactions.

A) True
B) False

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When Lucian starts his new job, he is given the option to contribute to his retirement fund, which the company will match up to 5 percent of his base salary. Lucian knows he can afford to contribute to his retirement fund; he only needs to file a form to activate the contributions and matching. According to prospect theory, if Lucian is typical in his behavior, we would expect him to


A) take full advantage of the matching contribution because that would maximize his financial well-being.
B) not file the form to start the contribution and match.
C) negotiate with his boss for a higher match in order to increase his returns.
D) only start contributions if the retirement portfolio is heavily weighted in high-return assets.

E) A) and C)
F) All of the above

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One consequence of the confirmation bias is that many people believe that they could "beat the (stock) market."

A) True
B) False

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In developing prospect theory, which of the following did behavioral economists not discover about people's reaction to goods and bads?


A) People feel equivalent losses and gains in equal measure, supporting the assumption that consumers behave rationally.
B) People are generally loss averse, feeling losses more intensely than gains.
C) People judge good and bad outcomes relative to the status quo.
D) People experience both diminishing marginal utility from gains and diminishing marginal disutility from losses.

E) B) and D)
F) B) and C)

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Which of the following is a key difference between the dictator game and the ultimatum game?


A) The dictator game is played with real money; the ultimatum game is played with hypothetical money.
B) In the dictator game, one person has total control over the split; in the ultimatum game, both players have to agree to the split.
C) Results of dictator game experiments reveal that people don't care about fairness; results of the ultimatum game indicate that they do care.
D) There is no difference between them; they are simply different names for the same game.

E) C) and D)
F) A) and C)

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So-called precommitments are effective ways of fighting


A) framing effects.
B) mental accounting.
C) anchoring.
D) self-control problems.

E) A) and B)
F) A) and C)

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(Consider This) According to the piece "Wannamaker's Lament,"


A) price tags are inefficient signaling mechanisms.
B) money-back guarantees are costly to firms because they don't increase sales but do increase costs.
C) most marketing efforts have little impact on sales.
D) only 50 percent of new consumer products fail within the first year.

E) A) and B)
F) All of the above

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According to behavioral economists, self-control problems


A) are a rare aberration from rational decision making.
B) are often caused by time inconsistency.
C) can be easily overcome by providing decision makers with better information.
D) occur frequently but have no impact on the ability of neoclassical models to predict economic outcomes.

E) B) and C)
F) A) and D)

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Neoclassical economics assumes the following as major motivators of decisions and actions, except


A) utility maximization.
B) loss minimization.
C) sense of fairness.
D) self-interest.

E) A) and B)
F) C) and D)

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A key difference between neoclassical economics and behavioral economics is that in behavioral economics, context affects preferences.

A) True
B) False

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Which of the following statements about human-brain activity is true?


A) Unconscious intuition uses the newer parts of the brain in the front part of the head.
B) Conscious deliberation uses the older parts of the brain in the front part of the head.
C) Conscious deliberation uses the newer parts of the brain in the front part of the head.
D) Unconscious intuition uses the older parts of the brain in the front part of the head.

E) C) and D)
F) A) and C)

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Josh will receive a salary of $300,000 next year. According to prospect theory,


A) Josh will be happy with that amount regardless of what he has made in the past.
B) Josh will only be happy with that salary if everyone else around him makes less than he does.
C) Josh will only be happy with that salary if his cost of living has not increased.
D) Josh's satisfaction with that salary depends on how much he made in the past.

E) A) and B)
F) All of the above

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Behavioral economics hopes to eventually fully replace the neoclassical economic model.

A) True
B) False

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Edgar and Felicity are players in an ultimatum game for $100, where Felicity is the proposer and Edgar is the responder. Suppose that Felicity proposes that she receive $95, while Edgar receives only $5. How would behavioral economists expect Edgar to respond?


A) Even though Edgar would be better off having $5 versus nothing, Edgar will likely see the offer as unfair and reject it.
B) Edgar will accept the $5, as rejecting it would be economically irrational.
C) Edgar will suggest a counteroffer that he would accept.
D) Edgar will accept the offer if he is thinking with brain System 1 but reject it if thinking with brain System 2.

E) C) and D)
F) B) and D)

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"Loss aversion" helps explain why people buy insurance policies with lower deductibles even though the policies are more expensive.

A) True
B) False

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Neoclassical and behavioral economics are generally viewed as complementary.

A) True
B) False

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Which of the following supermarket strategies to increase sales would be most consistent with a neoclassical economics (versus behavioral economics) approach?


A) holding posted prices constant but reducing package sizes
B) providing discounts for buying in bulk
C) placing the most frequently purchased items at the back of the store
D) positioning high-profit kids cereals on the lower shelves of the cereal aisle

E) A) and B)
F) A) and C)

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When people react to (or perceive) identical situations differently in different contexts, we call that the


A) planning fallacy.
B) framing effect.
C) confirmation bias.
D) availability heuristic.

E) None of the above
F) A) and B)

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