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Exam 4: Marketing Ethics

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Question 41

Multiple Choice

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When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue.Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?

A) Assess risk
B) Identify issues
C) Gather information and identify stakeholders
D) Brainstorm and evaluate alternatives
E) Choose a course of action

F) B) and C)
G) B) and E)

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Question 42

Multiple Choice

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If Melissa decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

A) Planning
B) Implementation
C) Control
D) Experience
E) Ethics

F) A) and D)
G) D) and E)

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Question 43

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What is the difference between government regulation of business and corporate social responsibility?

The Henry Ford Health System (a health care provider) has set strict limits for pharmaceutical representatives,and will no longer allow doctors in its system to accept free lunches,gifts,or other perks from the pharmaceutical representatives.The Henry Ford Health System probably established this policy because

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the Framework for Ethical Decision Making,the first thing Garrett should do is to

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation,all parties relevant to the decision should engage in

Frank found himself in the midst of an ethical dilemma at work,and was using an ethical decision-making metric like the one shown in the text to clarify his professional and personal values.Frank was most likely in which phase of the Ethical Decision Making Framework?

What short-run versus long-run ethical dilemma do marketers often face?

The Ethical Decision-Making Framework includes all of the following steps EXCEPT

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision making situation,__________ should engage in brainstorming and evaluation of alternatives.

Short-term profitable decisions can cause firms to lose customers in the long run.

Why do the authors state that "using profit as the sole guiding light for corporate action" can harm the company?

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of their strategic marketing planning process.

The Johnson & Johnson Credo

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility.These business leaders consider corporate social responsibility to be

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Firms with strong ethical climates tend to be more socially responsible.

Ethical issues are likely to arise at each stage of the strategic marketing planning process.

Martin,a sales rep for a wholesale food supply firm,knows that the new head chef at one of the restaurants he calls on is inexperienced.Martin knows that he can talk the chef into a large order and make a significant monthly bonus from his company,but suspects that the chef will soon realize that she did not need the quantities she was talked into buying.What frequent marketing ethical dilemma does Martin face?