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Discuss why international expansion is a viable diversification strategy that is being pursued by many firms.

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The rise of globalization and market cap...

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Canadian steel company Dofasco looked at cultural challenges in expanding and decided to stick to its famous motto: "our strength is people."

A) True
B) False

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Multinational firms following a transnational strategy strive to optimize the trade-offs associated with efficiency,local adaptation,and learning.

A) True
B) False

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Explain Michael Porter's "diamond of national advantage."

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Porter conducted a four-year study in wh...

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Explain how the two opposing forces facing MNC managers,cost reduction and local adaptation,create pressures to operate with a global or multidomestic strategy,respectively.

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A global strategy involves standardized ...

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High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy?


A) global
B) multidomestic
C) transnational
D) overall cost leadership

E) All of the above
F) None of the above

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Discuss how the global dispersion of value chains has influenced the traditional modes of international expansion.

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Beyond the traditional entry modes of in...

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When Dofasco approached the cultural differences of operating in Mexico,Dofasco's motto "our strength is people" was a problem because


A) it did not translate into Spanish.
B) Latin American customers wanted a focus on the product.
C) Mexican workers typically expect more hierarchical structures and want managers to supervise.
D) Mexican workers like a "flat organization" with no supervision.

E) None of the above
F) B) and D)

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The difference between a franchise and licensing contract is that


A) a franchise contract has a broader range of factors and is usually longer in duration.
B) a franchise contract must include a foreign government.
C) a licensing contract covers more aspects of operations.
D) a franchise contract involves less control and less risk.

E) C) and D)
F) B) and D)

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The text mentions Canadian firms Lingo Media and Hydrogenics as having directed all their efforts to overseas markets with


A) transfer prices.
B) dividends.
C) little local presence at home in Canada.
D) intra-corporate inflows.

E) None of the above
F) A) and B)

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Corporations with multiple foreign operations that act very independently of one another are following a multidomestic strategy.

A) True
B) False

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What are some of the primary benefits of transnational strategies?

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A multinational firm following a transna...

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An advantage of international expansion is that it can enable a firm to optimize the location of every activity in its value chain.

A) True
B) False

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Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?


A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.
D) MNCs can compete with aggressive pricing on low cost products that meet the common needs of global consumers.

E) A) and C)
F) C) and D)

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Microsoft decided to establish a corporate research laboratory in Cambridge,England


A) because England is an ally of the United States.
B) because they could access technical and professional talent available in Cambridge.
C) because the local language is English.
D) because the company views the United States as a risky place to expand due to the actions of the U.S. Department of Justice.

E) B) and C)
F) None of the above

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In a global strategy a firm operates all its businesses under a single common strategy regardless of location.

A) True
B) False

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International expansion can extend the life cycle of a product that is in its maturity stage in a firm's home country.

A) True
B) False

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IMAX claims that every new theatre that opens somewhere in the world lowers the cost of production of its unique movies.

A) True
B) False

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The need to attain economies of scale encourages multinational firms to operate under a multidomestic strategy.

A) True
B) False

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Industries in which proportionally more value is added in upstream activities are more likely to benefit from a global strategy than those in which more value is added downstream (closer to the customer).

A) True
B) False

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