Question 1

Describe two potential problems associated with transactional websites.

Accepted Answer

Retailers and direct selling firms have ...

Question 2

Studies show that automobile shoppers spend an average of 11 hours ________ before setting foot in a showroom.

Accepted Answer

A)   driving vehicles owned by friends or family
B)   creating a new household budget
C)   developing a negotiation technique
D)   researching cars online
E)   getting new-car recommendations from personal sourcesF) A) and E)
G) A) and D)

Question 3

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.

Accepted Answer

A)   context
B)   customization
C)   content
D)   communication
E)   connectionF) B) and D)
G) B) and C)

Question 4

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

Accepted Answer

A)   multichannel marketing.
B)   strategic channel alliances.
C)   dual-track reselling.
D)   dual distribution.
E)   retail segmentation.F) B) and E)
G) All of the above

Question 5

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A)   Eighty percent of online sales occur on weekdays.
B)   The busiest online shopping day is Saturday.
C)   Only 10 percent of consumers say they visit websites from their place of work.
D)   Most people buy online when they are sad or depressed.
E)   Favorite websites for workday shopping and buying feature shoes or work attire.F) C) and E)
G) B) and E)

Question 6

Matthew is planning a trip to Mexico for spring break.One night about midnight,he decides to visit Orbitz,an airline,car rental,and lodging electronic reservation system,to book his flight using the computer in his dorm room.It takes him about five seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price are most important to him.Matt is on a tight budget,so he checks the price of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests aisle seats on his two-stop connection because they best meet his budget and scheduling preferences.After making the selections,he receives instantaneous confirmation of his reservation.Orbitz then prompts Matt to provide his credit card information to complete the booking process.After providing his credit card number,he prints a copy of his receipt and itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matt by contributing to which of the following form(s) of utility?

Accepted Answer

A)   time utility
B)   place utility
C)   possession utility
D)   form utility
E)   all four utilities: time, place, possession, and formF) B) and D)
G) A) and D)

Question 7

Permission marketing refers to

Accepted Answer

A)   the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
B)   the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to the individual's specific needs and preferences.
C)   an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D)   the solicitation of a consumer's consent to receive email and advertising based on personal data supplied by the consumer.
E)   a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.F) A) and E)
G) None of the above

Question 8

One of the reasons for the continued success of Zappos.com is its ability to provide

Accepted Answer

A)   chat assistance.
B)   choice assistance.
C)   blog assistance.
D)   tweet assistance.
E)   bot assistance.F) D) and E)
G) C) and D)

Question 9

Individuality and interactivity are important capabilities that marketers derive from Internet technology.Both capabilities are important building blocks for buyer-seller relationships.For these relationships to develop,companies must treat customers as individuals and empower them to (1) influence the timing and extent of the buyer-seller interaction and (2) __________,the information they receive,and in some cases,the prices they pay.

Accepted Answer

A)   demand product quality and timely service
B)   shop confidently without fear of identity theft
C)   speed up the click-through process
D)   have a say in the kind of products and services they buy
E)   comparison shop with the prices of competitors alongside those of the firmF) None of the above
G) A) and C)

Question 10

In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Accepted Answer

A)   place utility.
B)   form utility.
C)   time utility.
D)   possession utility.
E)   product utility.F) B) and E)
G) All of the above

Question 11

Which of these may be a reason why consumers do not shop and buy online?

Accepted Answer

A)   bots
B)   buzz
C)   dynamic pricing
D)   cookies
E)   showroomingF) A) and E)
G) B) and C)

Question 12

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Accepted Answer

A)   15
B)   28
C)   56
D)   73
E)   76F) All of the above
G) A) and E)

Question 13

Bots are

Accepted Answer

A)   web pages that serve as a publicly accessible personal journal for an individual or organization.
B)   computer files that a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer's website.
C)   electronic shopping agents that search websites to compare prices and product or service features.
D)   filters that reduce the number of unsolicited messages allowed into an individual's email account.
E)   interactive Internet-enabled systems that allow individual customers to design their own products and services.F) All of the above
G) C) and E)

Question 14

Internet users ages 15 and older are expected to buy about __________ worth of products and services online in 2020 (excluding travel,automobile,and prescription drugs) .

Accepted Answer

A)   $200 million
B)   $900 million
C)   $40 billion
D)   $100 billion
E)   $500 billionF) C) and D)
G) A) and C)

Question 15

Pizza Hut's cost-conscious mothers look for a good quality product and __________.Deal-seeking young adult males seek more of the food they love with __________ in the process.

Accepted Answer

A)   nutritional value; coupons and extra servings
B)   a hassle-free eating experience; less time and cash invested
C)   the lowest price possible; a great social experience
D)   time with their children; the best price possible
E)   friendly environment; free, fast, and easy deliveryF) C) and D)
G) A) and D)

Question 16

Viral marketing refers to

Accepted Answer

A)   an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
B)   malicious malware that is used to create doppelgangers on competitors' websites.
C)   a subversive program that automatically transfers viruses from one website to another.
D)   an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via email, social networking, and blogs.
E)   an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.F) A) and D)
G) B) and D)

Question 17

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of emails it processed daily,it was using

Accepted Answer

A)   opt-out marketing.
B)   viral marketing.
C)   customerization.
D)   niche marketing.
E)   buzz marketing.F) A) and C)
G) B) and D)

Question 18

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as

Accepted Answer

A)   customization.
B)   content.
C)   context.
D)   connection.
E)   conductivity.F) B) and C)
G) B) and E)

Question 19

Promotional websites generate interest in and trial of a company's products and services by

Accepted Answer

A)   providing access to human service representatives to assist in making purchases.
B)   accommodating interactive communication initiated by a company's employees, investors, and suppliers.
C)   converting online browsers into online buyers.
D)   providing information on how items can be used and where they can be purchased.
E)   obtaining information on customer preferences and buying habits.F) B) and D)
G) C) and D)

Question 20

Amazon.com is an Internet retailer located in the United States.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)   service utility.
B)   place utility.
C)   possession utility.
D)   form utility.
E)   time and possession utility.F) B) and E)
G) C) and D)

Exam 18: Implementing Interactive and Multichannel Marketing

Amazon.com is an Internet retailer located in the United States.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of

Correct Answer
verified

Internet users ages 15 and older are expected to buy about __________ worth of products and services online in 2020 (excluding travel,automobile,and prescription drugs) .

Correct Answer
verified

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

Correct Answer
verified

One of the reasons for the continued success of Zappos.com is its ability to provide

Correct Answer
verified

Which of these may be a reason why consumers do not shop and buy online?

Correct Answer
verified

Describe two potential problems associated with transactional websites.

Correct Answer
verified
Retailers and direct selling firms have ...
View Answer

Bots are

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Pizza Hut's cost-conscious mothers look for a good quality product and .Deal-seeking young adult males seek more of the food they love with in the process.

Correct Answer
verified

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Correct Answer
verified

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as

Correct Answer
verified

Studies show that automobile shoppers spend an average of 11 hours ________ before setting foot in a showroom.

Correct Answer
verified

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.

Correct Answer
verified

Promotional websites generate interest in and trial of a company's products and services by

Correct Answer
verified

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct Answer
verified

Permission marketing refers to

Correct Answer
verified

Viral marketing refers to

Correct Answer
verified

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of emails it processed daily,it was using

Correct Answer
verified

In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Correct Answer
verified

Exam 18: Implementing Interactive and Multichannel Marketing

Amazon.com is an Internet retailer located in the United States.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of

Correct AnswerverifiedShow Answer

Internet users ages 15 and older are expected to buy about __________ worth of products and services online in 2020 (excluding travel,automobile,and prescription drugs) .

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

Correct AnswerverifiedShow Answer

One of the reasons for the continued success of Zappos.com is its ability to provide

Correct AnswerverifiedShow Answer

Which of these may be a reason why consumers do not shop and buy online?

Correct AnswerverifiedShow Answer

Describe two potential problems associated with transactional websites.

Correct AnswerverifiedRetailers and direct selling firms have ...View AnswerShow Answer

Bots are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Pizza Hut's cost-conscious mothers look for a good quality product and __________.Deal-seeking young adult males seek more of the food they love with __________ in the process.

Correct AnswerverifiedShow Answer

A recent Pew Internet and American Life Project poll reported that __________ percent of online consumers have privacy and security concerns about the Internet.

Correct AnswerverifiedShow Answer

A website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as

Correct AnswerverifiedShow Answer

Studies show that automobile shoppers spend an average of 11 hours ________ before setting foot in a showroom.

Correct AnswerverifiedShow Answer

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.

Correct AnswerverifiedShow Answer

Promotional websites generate interest in and trial of a company's products and services by

Correct AnswerverifiedShow Answer

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct AnswerverifiedShow Answer

Permission marketing refers to

Correct AnswerverifiedShow Answer

Viral marketing refers to

Correct AnswerverifiedShow Answer

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of emails it processed daily,it was using

Correct AnswerverifiedShow Answer

In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Correct AnswerverifiedShow Answer

Correct Answer
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Retailers and direct selling firms have ...
View Answer

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verified

Pizza Hut's cost-conscious mothers look for a good quality product and .Deal-seeking young adult males seek more of the food they love with in the process.

Correct Answer
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