Question 1

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Accepted Answer

A)   a web community.
B)   spam.
C)   a shopping bot.
D)   a blog.
E)   a web café.F) D) and E)
G) A) and C)

Question 2

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Accepted Answer

A)   a matter of minutes.
B)   real time.
C)   about 24 hours.
D)   a few months' time, after quarterly reports are compiled.
E)   time for a subsequent purchase.F) C) and E)
G) All of the above

Question 3

Which of the following is popular product category for showrooming?

Accepted Answer

A)   cleaning products
B)   music
C)   jewelry
D)   consumer electronics
E)   furnitureF) B) and D)
G) C) and E)

Question 4

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

Accepted Answer

A)   channel conflict.
B)   webrooming.
C)   showrooming.
D)   customerization.
E)   trade discord.F) A) and D)
G) All of the above

Question 5

Although Recreational Equipment,Inc.(www.rei.com) has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)   time utility.
B)   place utility.
C)   possession utility.
D)   form utility.
E)   access utility.F) A) and E)
G) A) and D)

Question 6

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A)   convenience.
B)   customization.
C)   communication.
D)   cost.
E)   control.F) A) and D)
G) C) and E)

Question 7

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Accepted Answer

A)   content
B)   functionally
C)   aesthetically
D)   text
E)   pictureF) None of the above
G) B) and D)

Question 8

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Accepted Answer

A)   web communities
B)   spam
C)   permission marketing
D)   compulsive shopping
E)   choiceboardsF) C) and D)
G) A) and B)

Exam 18: Implementing Interactive and Multichannel Marketing

Although Recreational Equipment,Inc.(www.rei.com) has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Correct Answer
verified

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Correct Answer
verified

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

Correct Answer
verified

Which of the following is popular product category for showrooming?

Correct Answer
verified

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Correct Answer
verified

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Correct Answer
verified

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Correct Answer
verified

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Correct Answer
verified

Exam 18: Implementing Interactive and Multichannel Marketing

Although Recreational Equipment,Inc.(www.rei.com) has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Correct AnswerverifiedShow Answer

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Correct AnswerverifiedShow Answer

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

Correct AnswerverifiedShow Answer

Which of the following is popular product category for showrooming?

Correct AnswerverifiedShow Answer

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Correct AnswerverifiedShow Answer

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Correct AnswerverifiedShow Answer

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Correct AnswerverifiedShow Answer

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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verified

Correct Answer
verified

Correct Answer
verified