Question 1

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A)   service-sponsored retail systems.
B)   wholesaler-sponsored voluntary chains.
C)   retailer-sponsored cooperatives.
D)   administered cooperative systems.
E)   manufacturer-sponsored cooperatives.F) All of the above
G) B) and D)

Question 2

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Accepted Answer

A)   information
B)   context
C)   variety
D)   pre- and postsale services
E)   adaptationF) B) and C)
G) C) and D)

Question 3

Channel Sales and Profit Marketing Dashboard 
-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard represents the most sales for a particular furniture manufacturer?

Accepted Answer

A)   independent furniture stores
B)   furniture store chains
C)   department store chains
D)   mass merchandisers
E)   warehouse clubsF) C) and D)
G) A) and E)

Question 4

Creating product assortments from several sources to serve customers is an example of a __________ function.

Accepted Answer

A)   logistical
B)   transactional
C)   facilitating
D)   transporting
E)   gradingF) C) and E)
G) A) and B)

Question 5

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Accepted Answer

A)   the inventory management process.
B)   logistics management.
C)   production management.
D)   manufacturer distribution logistics.
E)   supply-chain management.F) B) and D)
G) A) and D)

Question 6

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)   strategic distribution.
B)   distribution management.
C)   tactical marketing planning.
D)   value chain optimization.
E)   logistics.F) A) and E)
G) B) and C)

Question 7

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)   two different levels in a marketing channel.
B)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)   two producers of the same product vying for the same distribution channel members.
D)   two members in the same level of a marketing channel.
E)   a firm's and its customers' goals.F) All of the above
G) A) and E)

Question 8

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Accepted Answer

A)   the retail outlets are regionally located.
B)   the cost of maintaining inventory is low.
C)   there is little if any seasonal demand.
D)   the risk lies solely with the manufacturer.
E)   the retailer is large and can buy in large quantities from a producer.F) A) and B)
G) A) and E)

Question 9

The four most popular types of franchise arrangements are

Accepted Answer

A)   service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems.
B)   service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems.
C)   manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
D)   manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
E)   administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.F) C) and E)
G) B) and E)

Question 10

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to __________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A)   create greater perceived value
B)   maximize channel profits
C)   minimize cannibalization
D)   generate awareness
E)   create a "backup" channelF) A) and E)
G) A) and D)

Question 11

During a recent year,Solectron,a California electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Accepted Answer

A)   had its suppliers perform all materials handing activities.
B)   authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
C)   used a system in which its suppliers determined the product amount and assortment that should be in stock.
D)   authorized the use of distribution centers to provide quicker customer response times.
E)   balanced its total logistics cost by eliminating the convenience service factor.F) A) and D)
G) B) and C)

Question 12

Logistical function activities include __________ products and services.

Accepted Answer

A)   buying and selling
B)   assorting, storing, sorting, and transporting
C)   financing and grading
D)   risk-taking
E)   marketing information and researchF) A) and B)
G) A) and C)

Question 13

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Accepted Answer

A)   agents.
B)   brokers.
C)   retailers.
D)   wholesalers.
E)   distributors.F) B) and D)
G) None of the above

Question 14

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)   service-sponsored franchise system
B)   service-sponsored retail franchise system
C)   manufacturer-sponsored wholesale franchise system
D)   manufacturer-sponsored retail franchise system
E)   administered vertical marketing systemF) C) and D)
G) None of the above

Question 15

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of

Accepted Answer

A)   a service-sponsored retail system.
B)   an administered vertical marketing system.
C)   a retailer-sponsored cooperative.
D)   an administered cooperative system.
E)   a manufacturer-sponsored cooperative.F) None of the above
G) A) and E)

Question 16

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   exclusive distribution
D)   selective distribution
E)   concentrated distributionF) A) and B)
G) A) and E)

Question 17

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the club is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and B)
G) B) and C)

Question 18

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

A)   intensive distribution.
B)   selective distribution.
C)   extensive distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) D) and E)
G) None of the above

Question 19

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A)   time
B)   form
C)   place
D)   possession
E)   transactionalF) B) and E)
G) B) and C)

Question 20

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A)   marketing goals
B)   customer requirements
C)   marketing information
D)   production requirements
E)   company goalsF) A) and D)
G) A) and C)

Exam 12: Managing Marketing Channels and Supply Chains

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the club is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

During a recent year,Solectron,a California electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Correct AnswerverifiedShow Answer

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Correct AnswerverifiedShow Answer

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to __________ of the firm's family brand and differentiate its marketing channels.

Correct AnswerverifiedShow Answer

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard represents the most sales for a particular furniture manufacturer?

Correct AnswerverifiedShow Answer

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Correct AnswerverifiedShow Answer

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Correct AnswerverifiedShow Answer

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct AnswerverifiedShow Answer

Logistical function activities include __________ products and services.

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores are examples of

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a __________ function.

Correct AnswerverifiedShow Answer

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Correct AnswerverifiedShow Answer

The four most popular types of franchise arrangements are

Correct AnswerverifiedShow Answer

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

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