Question 1

A channel captain is

Accepted Answer

A)   a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B)   a channel member (producer, wholesaler, or retailer)  that coordinates, directs, and supports other channel members.
C)   a channel team member known for expertise in cutting through red tape.
D)   a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
E)   the person with greatest authority who represents his or her channel in the distribution chain.F) A) and C)
G) A) and B)

Question 2

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Accepted Answer

A)   backward integration.
B)   forward integration.
C)   vertical integration.
D)   joint venturing.
E)   horizontal integration.F) All of the above
G) A) and B)

Question 3

Franchising refers to

Accepted Answer

A)   a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)   a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)   purchasing the name, branding, and raw materials from one organization and transferring it to another.
D)   a practice whereby one firm's marketing channel is used to sell another firm's product.
E)   selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.F) A) and B)
G) A) and C)

Question 4

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) C) and D)
G) B) and E)

Question 5

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Accepted Answer

A)   supplier-managed inventory.
B)   supply chain inventory.
C)   logistics-managed inventory.
D)   just-in-time inventory management.
E)   vendor-managed inventory.F) D) and E)
G) A) and B)

Question 6

For logistics,the customer service concept suggests that firms should

Accepted Answer

A)   automate customer service.
B)   maximize customer service levels.
C)   minimize customer service levels.
D)   minimize total logistics costs and let customer service be handled by the retailer.
E)   satisfy users in terms of time, dependability, communication, and convenience.F) All of the above
G) A) and D)

Question 7

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)   information
B)   variety
C)   pre- or postsale services
D)   adaptability
E)   convenienceF) C) and D)
G) A) and C)

Question 8

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Accepted Answer

A)   a corporate vertical marketing system.
B)   an integrated vertical marketing system.
C)   a contractual vertical marketing system.
D)   an administered vertical marketing system.
E)   an interactive vertical marketing system.F) A) and E)
G) None of the above

Question 9

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)   context
B)   information
C)   variety
D)   pre- and postsale services
E)   adaptationF) B) and D)
G) A) and E)

Question 10

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Accepted Answer

Franchising is a contractual arrangement...

Question 11

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)   Responsive supply chains use slower modes of transportation but faster order processing.
B)   Responsive supply chains often rely on more expensive express transportation.
C)   Responsive supply chains always use the least expensive type of packaging possible.
D)   Responsive supply chains rely on large inventory warehouses.
E)   Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.F) All of the above
G) A) and D)

Question 12

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)   satisfying suppliers.
B)   maximizing profits.
C)   maximizing supply chain membership.
D)   delivering the appropriate level of customer service.
E)   maximizing supply chain inefficiency.F) C) and D)
G) None of the above

Question 13

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists.She collects a percentage on each piece sold.In terms of the marketing channel,the gallery is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   an agent.
E)   a clearinghouse.F) B) and E)
G) A) and B)

Question 14

Two sources of horizontal conflict are common,including when

Accepted Answer

A)   a manufacturer increases its distribution coverage in a geographical area.
B)   disagreements arise over how profit margins are distributed among channel members.
C)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)   a channel member bypasses another member and sells or buys products direct.
E)   dual distribution causes conflict when similar types of retailers carry different brands.F) B) and D)
G) A) and B)

Question 15

Vertical marketing system refers to

Accepted Answer

A)   professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact.
B)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
C)   retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.
D)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
E)   channel partnerships that share responsibility for ordering and physically distributing each other's products.F) None of the above
G) C) and D)

Question 16

All of the following are buyer requirements for choosing a marketing channel except which?

Accepted Answer

A)   pre- or postsale services
B)   convenience
C)   variety
D)   ownership
E)   informationF) A) and B)
G) A) and C)

Question 17

Figure 12-9 
-Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Accepted Answer

A)   communication
B)   dependability
C)   convenience
D)   warehousing
E)   timeF) A) and E)
G) D) and E)

Question 18

Reverse logistics refers to

Accepted Answer

A)   the collection of used goods donated to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers.
B)   deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit.
C)   the process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal.
D)   organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
E)   the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.F) A) and B)
G) C) and D)

Question 19

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Accepted Answer

A)   stakeholder position.
B)   familial ties to other channel members.
C)   expertise.
D)   longevity in the industry.
E)   geographic proximity to the manufacturing plant.F) D) and E)
G) C) and E)

Question 20

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

Accepted Answer

A)   virtual logistics.
B)   supply chain.
C)   electronic data interchange.
D)   strategic information alliance.
E)   product-specific delivery system.F) All of the above
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

A channel captain is

Correct Answer
verified

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists.She collects a percentage on each piece sold.In terms of the marketing channel,the gallery is

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct Answer
verified

All of the following are buyer requirements for choosing a marketing channel except which?

Correct Answer
verified

Two sources of horizontal conflict are common,including when

Correct Answer
verified

For logistics,the customer service concept suggests that firms should

Correct Answer
verified

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct Answer
verified

Vertical marketing system refers to

Correct Answer
verified

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Correct Answer
verified

Reverse logistics refers to

Correct Answer
verified

Franchising refers to

Correct Answer
verified

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Correct Answer
verified

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Correct Answer
verified

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Correct Answer
verified

Correct Answer
verified

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct Answer
verified

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Correct Answer
verified

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

A channel captain is

Correct AnswerverifiedShow Answer

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists.She collects a percentage on each piece sold.In terms of the marketing channel,the gallery is

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Correct AnswerverifiedFranchising is a contractual arrangement...View AnswerShow Answer

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct AnswerverifiedShow Answer

All of the following are buyer requirements for choosing a marketing channel except which?

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common,including when

Correct AnswerverifiedShow Answer

For logistics,the customer service concept suggests that firms should

Correct AnswerverifiedShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct AnswerverifiedShow Answer

Vertical marketing system refers to

Correct AnswerverifiedShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

Reverse logistics refers to

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Correct AnswerverifiedShow Answer

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct AnswerverifiedShow Answer

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified