Question 1

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Accepted Answer

A)   a customer-generated franchising system.
B)   a service-sponsored retail franchise system.
C)   a manufacturer-sponsored wholesale franchise system.
D)   a manufacturer-sponsored retail franchise system.
E)   an administered vertical marketing systems.F) A) and B)
G) None of the above

Question 2

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as 3.0 marketing channels.

Accepted Answer

A)   electronic distribution channels.
B)   virtual marketing channels.
C)   World Wide Web networks.
D)   Internet marketing channels.
E)   WebF) A) and E)
G) B) and E)

Question 3

Distributor is

Accepted Answer

A)   an imprecise term for intermediaries that perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on.
B)   the term for an intermediary that sells only to manufacturers.
C)   the term for an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
D)   the term for an intermediary that sells only to consumers.
E)   the term for an intermediary that sells only to other intermediaries.F) A) and D)
G) A) and E)

Question 4

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Accepted Answer

A)   target market customers
B)   competitors
C)   wholesalers
D)   retail stores
E)   stakeholdersF) None of the above
G) B) and E)

Question 5

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as

Accepted Answer

A)   a broker.
B)   an agent.
C)   a retailer.
D)   a distributor.
E)   a wholesaler.F) C) and E)
G) A) and B)

Question 6

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Accepted Answer

A)   an indirect marketing channel.
B)   a direct marketing channel.
C)   a multimarketing channel.
D)   a channel bypass marketing.
E)   personal selling.F) A) and B)
G) B) and E)

Question 7

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)   The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B)   The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C)   The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)   While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)   Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) None of the above
G) B) and D)

Question 8

What is a channel captain?
 What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Question 9

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a multilevel channel.
D)   a full-service channel.
E)   a limited-service channel.F) A) and D)
G) A) and C)

Question 10

As it relates to the definition of logistics management,flow refers to decisions needed to move

Accepted Answer

A)   raw materials to the producer.
B)   semi-finished materials to a merchant wholesaler.
C)   finished products to the distributor.
D)   finished products directly from the producer to the retailer.
E)   a product from the source of raw materials to consumption.F) None of the above
G) B) and D)

Question 11

Nestlé and General Mills have __________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Accepted Answer

A)   multichannel distribution
B)   a direct marketing channel
C)   a cooperative distribution channel
D)   a strategic channel alliance
E)   a dual distribution agreementF) A) and C)
G) All of the above

Question 12

Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds,headaches,sore throats,arthritis aches,fever,and general pain.Both manufacturers seek distribution of their products through pharmacies such as Walgreens and CVS.These companies seek channels and intermediaries that will satisfy a buyer's desire for

Accepted Answer

A)   variety.
B)   information.
C)   pre-or postsale service.
D)   convenience.
E)   adaptability.F) A) and B)
G) All of the above

Question 13

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products,at the right place,at the right time,and in the right quantity and condition is the responsibility of the company's

Accepted Answer

A)   competitors.
B)   retail partners.
C)   supply chain.
D)   retail outlets.
E)   discounted merchandising arm.F) A) and B)
G) None of the above

Question 14

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)   The most common form of supply chain is the collaborative-response efficiency strategy.
B)   In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
C)   There is no one best supply chain for every company.
D)   The longer the supply chain, the greater the economies of scale and the better the profit margins.
E)   Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) A) and D)
G) None of the above

Question 15

Forward integration means

Accepted Answer

A)   a retailer owns a manufacturing operation.
B)   a wholesaler owns a manufacturing operation.
C)   retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)   a producer owns an intermediary at the next level down in the marketing channel.
E)   all links in the distribution chain own stock in the manufacturer's company.F) C) and E)
G) A) and B)

Question 16

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)   A strategic channel alliance
B)   A direct channel
C)   A horizontal marketing exchange
D)   An indirect channel
E)   A dual distribution channelF) C) and E)
G) C) and D)

Question 17

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)   five-second
B)   six-second
C)   seven-second
D)   eight-second
E)   10-secondF) A) and B)
G) C) and D)

Question 18

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)   an integrated supply chain
B)   a global supply chain
C)   an efficient supply chain
D)   a responsive supply chain
E)   a customer service supply chainF) D) and E)
G) A) and E)

Question 19

An administered vertical marketing system is a marketing system

Accepted Answer

A)   that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B)   that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C)   that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)   where a channel member (producer, wholesaler, or retailer)  is elected to coordinate, direct, and support all other channel members.
E)   that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.F) None of the above
G) C) and D)

Question 20

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Accepted Answer

A)   intensive distribution
B)   exclusive distribution
C)   extensive distribution
D)   selective distribution
E)   private label distributionF) B) and C)
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Correct Answer
verified

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as 3.0 marketing channels.

Correct Answer
verified

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products,at the right place,at the right time,and in the right quantity and condition is the responsibility of the company's

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct Answer
verified

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Correct Answer
verified

Correct Answer
verified

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Correct Answer
verified

Distributor is

Correct Answer
verified

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as

Correct Answer
verified

As it relates to the definition of logistics management,flow refers to decisions needed to move

Correct Answer
verified

Nestlé and General Mills have __________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Correct Answer
verified

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

An administered vertical marketing system is a marketing system

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Correct Answer
verified

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct Answer
verified

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct Answer
verified

Forward integration means

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Correct AnswerverifiedShow Answer

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as 3.0 marketing channels.

Correct AnswerverifiedShow Answer

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products,at the right place,at the right time,and in the right quantity and condition is the responsibility of the company's

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct AnswerverifiedShow Answer

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Correct AnswerverifiedShow Answer

Distributor is

Correct AnswerverifiedShow Answer

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as

Correct AnswerverifiedShow Answer

As it relates to the definition of logistics management,flow refers to decisions needed to move

Correct AnswerverifiedShow Answer

Nestlé and General Mills have __________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

An administered vertical marketing system is a marketing system

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Correct AnswerverifiedShow Answer

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct AnswerverifiedShow Answer

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Forward integration means

Correct AnswerverifiedShow Answer

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verified
Because channels consist of independent ...
View Answer

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