Question 1

Which of the following barriers does downsizing try to combat when consumers may adopt a new product or repurchase an existing one?

Accepted Answer

A)   risk barriers
B)   usage barriers
C)   feature bloat barriers
D)   psychological barriers
E)   value barriersF) A) and B)
G) A) and C)

Question 2

Which of the following is an example of a product in the decline stage of the product life cycle?

Accepted Answer

A)   analog TVs
B)   smartphones
C)   3D HDTVs
D)   health insurance
E)   tablet devicesF) B) and D)
G) All of the above

Question 3

Product life cycle refers to

Accepted Answer

A)   the average life span of a product.
B)   a concept that describes the stages a new product goes through from product concept to commercialization.
C)   a concept that describes the stages a product goes through in the marketplace-early growth, accelerated development, maturity, and decline.
D)   a concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline.
E)   the amount of time it takes a product innovation to completely diffuse in the marketplace.F) A) and D)
G) B) and E)

Question 4

Electric automobiles like the Chevrolet Spark made by General Motors are in the introductory stage of the product life cycle.By comparison,smartphones such as the Apple iPhone 6 are in the _____________ of the product life cycle.

Accepted Answer

A)   decline stage
B)   commercialization stage
C)   accelerated development stage
D)   growth stage
E)   introduction stageF) B) and C)
G) A) and C)

Question 5

Which of the following is one of the four key challenges that package and label designers face?

Accepted Answer

A)   governmental regulations
B)   cultural and societal issues
C)   competition from global markets
D)   health, safety, and security issues
E)   patent and trademark issuesF) C) and E)
G) A) and D)

Question 6

Apple launched its iPad in 2010 and it,along with its companion iPad mini,have become the world's bestselling tablet devices with their multitouch user interfaces and the availability of hundreds of thousands of apps.The product class has experienced tremendous growth in terms of sales and the addition of formidable competitors such as Samsung Galaxy,Dell Venue,and Lenovo Tab,all vying for market share.In which stage of the product life cycle are the iPad and other tablets?

Accepted Answer

A)   maturity stage
B)   commercialization stage
C)   accelerated development stage
D)   growth stage
E)   introduction stageF) A) and C)
G) All of the above

Question 7

One of the most popular means to gain consumer trial is through

Accepted Answer

A)   demonstrations.
B)   free samples.
C)   press releases.
D)   celebrity endorsements.
E)   product diffusion.F) C) and E)
G) None of the above

Question 8

Product modification refers to a marketing strategy that

Accepted Answer

A)   alters a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and to increase sales.
B)   manages a product's life cycle to increase its use among existing customers, create new use situations, or find new customers.
C)   tries to find new customers and convince users who abandoned it to purchase again.
D)   drops the lowest producing market segment and replaces it with an entirely new one.
E)   combines the lowest producing market segment into others to achieve marketing economies of scale.F) B) and C)
G) A) and B)

Question 9

If a firm's marketing dashboard displays a BDI of 90 for a consumer packaged good,such as Hawaiian Punch,this indicates which of the following?

Accepted Answer

A)   a weak brand position in a segment
B)   a strong brand position in a segment
C)   above-average product category purchases by a market segment
D)   below-average product category purchases by a market segment
E)   There is not enough information to make any conclusions.F) A) and E)
G) A) and D)

Question 10

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Accepted Answer

A)   global branding.
B)   public branding.
C)   multibranding.
D)   brand licensing.
E)   multiproduct branding.F) All of the above
G) C) and D)

Question 11

Mixed branding refers to a branding strategy in which a firm

Accepted Answer

A)   gives each product a distinct name when each brand is intended for a different market segment.
B)   uses different brand names for the same product across multiple countries.
C)   uses one name for all its products in a product class.
D)   produces products but sell them under the brand name of a wholesaler or retailer.
E)   markets some products under its own name(s)  and other products under the name of a reseller because the segment attracted to the reseller is different from its own market.F) A) and B)
G) B) and D)

Question 12

Commuters in New York often install radio frequency identification (RFID) devices on their cars that can be read automatically as they approach a toll booth.This saves time,improves traffic flow,and means drivers don't need exact change.Also,New York authorities can manage traffic flow by charging different toll amounts for different times,such as charging a higher toll for morning and afternoon rush hour periods.This pricing strategy is

Accepted Answer

A)   price gouging.
B)   off-peak pricing.
C)   flow management pricing.
D)   price differentiation.
E)   idle production pricing.F) B) and C)
G) A) and E)

Question 13

Tuition,charges,fares,fees,and rates are all terms

Accepted Answer

A)   given to the tangible portion of the price of a service.
B)   that are interchangeable when identifying the price of a service.
C)   given to the intangible portion of the price of a service.
D)   given to describe the price of services.
E)   used in services to imply a higher quality product than the terms cost or price.F) B) and D)
G) B) and E)

Question 14

Which of the following products would have a fashion product life cycle curve?

Accepted Answer

A)   skinny ties
B)   parabolic skis
C)   personal flotation devices
D)   razor blades
E)   hockey helmetsF) A) and B)
G) C) and D)

Question 15

Promotional expenses at the maturity stage of the product life cycle are often designed to

Accepted Answer

A)   convince those who have abandoned the brand to try it again.
B)   maintain market share.
C)   create a sense of nostalgia.
D)   attract more price-conscious consumers.
E)   thwart the growing number of competitors that have entered the market.F) All of the above
G) A) and D)

Question 16

To better connect with its customers by providing functional and aesthetic design features,Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

A)   gave the products a more interesting brand personality
B)   created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
C)   engaged in a co-branding effort with Blue Bell ice cream
D)   complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E)   created a patented resealable opening in the bag for easy access and to maintain freshnessF) A) and B)
G) A) and E)

Question 17

Which of the following products would have a high-learning product life cycle curve?

Accepted Answer

A)   electric cars
B)   five-blade razors
C)   fleece bikinis
D)   titanium golf driver
E)   spicy ketchupF) None of the above
G) A) and C)

Question 18

In the CDI/BDI Marketing Dashboard,which segment consumes the LEAST amount of Hawaiian Punch?

Accepted Answer

A)   households without children
B)   households with children 13 to 18 years old
C)   households with children 6 years old or under
D)   households with children 7 to 12 years old
E)   Because the BDI and CDI show inconsistencies in their measurements, especially in the segment of children under the age of six, it is impossible to answer the question.F) C) and E)
G) B) and E)

Question 19

One of the primary benefits of branding for consumers is that branding

Accepted Answer

A)   identifies products of highest quality.
B)   guarantees lowest prices.
C)   makes decision making easier for consumers.
D)   indicates that products have more or newer features.
E)   makes advertising and other promotion unnecessary.F) B) and D)
G) C) and D)

Question 20

Which of the following products has the brand name that best suggests its benefits,one of six criteria for selecting a good brand name?

Accepted Answer

A)   Spam canned meat
B)   Ken's salad dressing
C)   Formula 409 cleaner
D)   Match Light charcoal
E)   Bayer aspirinF) D) and E)
G) C) and E)

Exam 10: Managing Successful Products, services, and Brands

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Correct Answer
verified

Product life cycle refers to

Correct Answer
verified

Which of the following products would have a fashion product life cycle curve?

Correct Answer
verified

Electric automobiles like the Chevrolet Spark made by General Motors are in the introductory stage of the product life cycle.By comparison,smartphones such as the Apple iPhone 6 are in the _____________ of the product life cycle.

Correct Answer
verified

Which of the following is one of the four key challenges that package and label designers face?

Correct Answer
verified

In the CDI/BDI Marketing Dashboard,which segment consumes the LEAST amount of Hawaiian Punch?

Correct Answer
verified

One of the primary benefits of branding for consumers is that branding

Correct Answer
verified

One of the most popular means to gain consumer trial is through

Correct Answer
verified

Mixed branding refers to a branding strategy in which a firm

Correct Answer
verified

Which of the following products would have a high-learning product life cycle curve?

Correct Answer
verified

If a firm's marketing dashboard displays a BDI of 90 for a consumer packaged good,such as Hawaiian Punch,this indicates which of the following?

Correct Answer
verified

Which of the following barriers does downsizing try to combat when consumers may adopt a new product or repurchase an existing one?

Correct Answer
verified

Product modification refers to a marketing strategy that

Correct Answer
verified

Correct Answer
verified

Promotional expenses at the maturity stage of the product life cycle are often designed to

Correct Answer
verified

To better connect with its customers by providing functional and aesthetic design features,Kraft did what with its Chips Ahoy! cookies?

Correct Answer
verified

Correct Answer
verified

Which of the following products has the brand name that best suggests its benefits,one of six criteria for selecting a good brand name?

Correct Answer
verified

Tuition,charges,fares,fees,and rates are all terms

Correct Answer
verified

Which of the following is an example of a product in the decline stage of the product life cycle?

Correct Answer
verified

Exam 10: Managing Successful Products, services, and Brands

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Correct AnswerverifiedShow Answer

Product life cycle refers to

Correct AnswerverifiedShow Answer

Which of the following products would have a fashion product life cycle curve?

Correct AnswerverifiedShow Answer

Electric automobiles like the Chevrolet Spark made by General Motors are in the introductory stage of the product life cycle.By comparison,smartphones such as the Apple iPhone 6 are in the _____________ of the product life cycle.

Correct AnswerverifiedShow Answer

Which of the following is one of the four key challenges that package and label designers face?

Correct AnswerverifiedShow Answer

In the CDI/BDI Marketing Dashboard,which segment consumes the LEAST amount of Hawaiian Punch?

Correct AnswerverifiedShow Answer

One of the primary benefits of branding for consumers is that branding

Correct AnswerverifiedShow Answer

One of the most popular means to gain consumer trial is through

Correct AnswerverifiedShow Answer

Mixed branding refers to a branding strategy in which a firm

Correct AnswerverifiedShow Answer

Which of the following products would have a high-learning product life cycle curve?

Correct AnswerverifiedShow Answer

If a firm's marketing dashboard displays a BDI of 90 for a consumer packaged good,such as Hawaiian Punch,this indicates which of the following?

Correct AnswerverifiedShow Answer

Which of the following barriers does downsizing try to combat when consumers may adopt a new product or repurchase an existing one?

Correct AnswerverifiedShow Answer

Product modification refers to a marketing strategy that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Promotional expenses at the maturity stage of the product life cycle are often designed to

Correct AnswerverifiedShow Answer

To better connect with its customers by providing functional and aesthetic design features,Kraft did what with its Chips Ahoy! cookies?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following products has the brand name that best suggests its benefits,one of six criteria for selecting a good brand name?

Correct AnswerverifiedShow Answer

Tuition,charges,fares,fees,and rates are all terms

Correct AnswerverifiedShow Answer

Which of the following is an example of a product in the decline stage of the product life cycle?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified