Question 1

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   home security system
B)   disposable lighter
C)   microwave oven
D)   electric toothbrush
E)   video cameraF) A) and E)
G) B) and D)

Question 2

To help consumers ____________,marketers try to make them tangible or show the benefits of using the service.

Accepted Answer

A)   assess and compare services
B)   reduce inconsistency
C)   increase interaction with service providers
D)   appreciate the flexibility of services
E)   understand the interdependence of servicesF) C) and E)
G) A) and D)

Question 3

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan.American car manufacturers could blame their failure to a great degree on

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   not satisfying customer needs on critical factors.
D)   poor product quality.
E)   incomplete market and product protocol.F) A) and E)
G) None of the above

Question 4

A failure fee is a penalty payment

Accepted Answer

A)   a retailer assesses a manufacturer to handle defective new products that customers returned.
B)   a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C)   a retailer makes to a manufacturer for stockouts-not keeping point-of-purchase displays continuously stocked with the new product.
D)   a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers.
E)   a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.F) B) and C)
G) A) and B)

Question 5

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Accepted Answer

A)   customer relationship management.
B)   service encounter differential.
C)   gap analysis.
D)   a customer contact audit.
E)   a service audit.F) A) and E)
G) A) and D)

Question 6

The most expensive stage in the new-product process for most products and services is

Accepted Answer

A)   commercialization.
B)   screening and evaluation.
C)   business analysis.
D)   development.
E)   market testing.F) B) and E)
G) B) and D)

Question 7

Chuck is a guide for tours that take visitors to swim with Manatees in central Florida.He is a very gregarious guy with funny stories and a great way with people,so many online reviewers mention him by name and say little about the organization he works for.The reviewers' inability to see the distinction between Chuck and the tour company is an example of which unique characteristic of services?

Accepted Answer

A)   intangibility
B)   impressionability
C)   incongruity
D)   inseparability
E)   inflexibilityF) B) and D)
G) B) and C)

Question 8

Marketing Dashboard Map 
-The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)   commercialization process.
B)   SWOT process.
C)   business prospect development cycle.
D)   opportunity stage gate sequence.
E)   new-product development process.F) B) and C)
G) A) and E)

Question 9

Which of the following statements about services is most accurate?

Accepted Answer

A)   Services are classified as durable and nondurable.
B)   The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs.
C)   Only 10 percent of all jobs created in the United States are in the services sector.
D)   In the United States, services are an even more important part of our gross domestic product than goods.
E)   Services are among the easiest products to market because of their tangible nature.F) C) and E)
G) B) and C)

Question 10

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Accepted Answer

A product is a good,service,or idea cons...

Question 11

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)   idea generation.
B)   business analysis.
C)   marketing analysis.
D)   product development.
E)   commercialization.F) A) and E)
G) A) and D)

Question 12

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Accepted Answer

A)   a radical invention
B)   a brand extension
C)   a product line extension
D)   a jump in innovation
E)   a product deletionF) A) and B)
G) A) and C)

Question 13

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Accepted Answer

A)   business analysis
B)   market testing
C)   screening and evaluation
D)   commercialization
E)   idea generationF) A) and C)
G) B) and C)

Question 14

A product that disrupts consumers' normal routine but does not require totally new learning is a

Accepted Answer

A)   continuous innovation.
B)   dynamically continuous innovation.
C)   discontinuous innovation.
D)   progressive innovation.
E)   disruptive innovation.F) D) and E)
G) A) and C)

Question 15

Which of the following is the best example of a people-based service?

Accepted Answer

A)   movie theaters
B)   airlines
C)   lawn care
D)   vending machines
E)   taxisF) C) and E)
G) B) and D)

Question 16

Marketing Dashboard Map 
-There are seven stages of the new-product development process.Stage 5 is the __________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   commercialization
E)   developmentF) B) and C)
G) All of the above

Question 17

In marketing,__________ is a thought that leads to a product or action.

Accepted Answer

A)   an observation
B)   an inspiration
C)   an innovation
D)   an idea
E)   a perceptionF) A) and E)
G) A) and D)

Question 18

Battery maker Duracell introduced a new product called the Duracell Powermat,which is a wireless charging pad for mobile devices.Because of the perceived fit with its other products,this new one was received well by consumers despite being in a different product category This innovation strategy is known as a

Accepted Answer

A)   brand extension.
B)   radical invention.
C)   product line extension.
D)   disruptive innovation.
E)   product deletion.F) A) and B)
G) C) and D)

Question 19

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A)   convenience products
B)   shopping products
C)   unsought products
D)   specialty products
E)   discretionary productsF) A) and C)
G) A) and D)

Question 20

Which of the following is considered an idea?

Accepted Answer

A)   calculator
B)   pet food
C)   teeth whitening
D)   marketing class
E)   fitnessF) C) and D)
G) A) and E)

Exam 9: Developing New Products and Services

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan.American car manufacturers could blame their failure to a great degree on

Correct Answer
verified

A failure fee is a penalty payment

Correct Answer
verified

Correct Answer
verified

A product that disrupts consumers' normal routine but does not require totally new learning is a

Correct Answer
verified

The most expensive stage in the new-product process for most products and services is

Correct Answer
verified

To help consumers ____________,marketers try to make them tangible or show the benefits of using the service.

Correct Answer
verified

Which of the following is considered an idea?

Correct Answer
verified

Correct Answer
verified

Which of the following is the best example of a people-based service?

Correct Answer
verified

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Correct Answer
verified

In marketing,__________ is a thought that leads to a product or action.

Correct Answer
verified

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Correct Answer
verified

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct Answer
verified

Which of the following statements about services is most accurate?

Correct Answer
verified

Correct Answer
verified

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct Answer
verified

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct Answer
verified

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Correct Answer
verified

Exam 9: Developing New Products and Services

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan.American car manufacturers could blame their failure to a great degree on

Correct AnswerverifiedShow Answer

A failure fee is a penalty payment

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A product that disrupts consumers' normal routine but does not require totally new learning is a

Correct AnswerverifiedShow Answer

The most expensive stage in the new-product process for most products and services is

Correct AnswerverifiedShow Answer

To help consumers ____________,marketers try to make them tangible or show the benefits of using the service.

Correct AnswerverifiedShow Answer

Which of the following is considered an idea?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a people-based service?

Correct AnswerverifiedShow Answer

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Correct AnswerverifiedShow Answer

In marketing,__________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Correct AnswerverifiedShow Answer

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Which of the following statements about services is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct AnswerverifiedShow Answer

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct AnswerverifiedA product is a good,service,or idea cons...View AnswerShow Answer

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Correct AnswerverifiedShow Answer

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A product is a good,service,or idea cons...
View Answer

Correct Answer
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Correct Answer
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