Question 1

Business analysis refers to the stage of the new-product development process

Accepted Answer

A)   where the target markets are selected and resources are allocated to reach them.
B)   where the target market segments that show potential are selected and those that do not are eliminated.
C)   that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)   where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)  that the new product will give back to the firm.
E)   that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) All of the above
G) D) and E)

Question 2

A general review of possible marketing and product synergies,economic analysis,and cannibalization potential would all take place during which stage of the new-product development process?

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   new-product strategy development
D)   development
E)   These activities are addressed at every stage except new-product strategy development.F) C) and D)
G) A) and B)

Question 3

Procter & Gamble has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) ,household care (Downy fabric softener and Tide detergent) ,and Pampers diapers.

Accepted Answer

A)   marketing mix
B)   product class
C)   product itemization
D)   product line
E)   product mixF) B) and D)
G) None of the above

Question 4

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on __________,which failed quickly.

Accepted Answer

A)   aspirin
B)   frozen dinners
C)   disposable underwear
D)   soda (soft drink) 
E)   perfumeF) All of the above
G) A) and E)

Question 5

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A)   discontinuous innovation.
B)   bundled innovation.
C)   dynamically continuous innovation.
D)   disruptive innovation.
E)   continuous innovation.F) All of the above
G) B) and C)

Question 6

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Accepted Answer

A)   offering consumer and trade sales promotions
B)   establishing the uniqueness and status of the brand
C)   generating awareness
D)   differentiating the brand from competitive brands
E)   stressing price and availability in advertisingF) A) and D)
G) All of the above

Question 7

Which of the products listed below would be the best candidate for full-scale market testing?

Accepted Answer

A)   totally free checking account from Bank One
B)   household frequent flyer program from Delta Airlines
C)   mid-priced luxury sedan made in America by Mazda
D)   new iced coffee beverage from Starbucks
E)   slimmer iMac computerF) A) and B)
G) A) and C)

Question 8

Figure 9-3 
-According to Figure 9-3,column B represents

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   a disruptive innovation.
D)   a dynamically continuous innovation.
E)   an evolutionary innovation.F) A) and B)
G) B) and E)

Question 9

The first stage of the new-product development process is

Accepted Answer

A)   idea generation.
B)   screening and evaluation.
C)   business analysis.
D)   new-product strategy development.
E)   concept testing.F) A) and B)
G) A) and C)

Question 10

Among business products,printer paper would be classified as which type of support product?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) A) and C)
G) B) and E)

Question 11

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   the first Apple iPhone
B)   Atari, the first video game system
C)   Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)   Dragon Naturally Speaking voice-recognition software
E)   Naturalpoint Trakir, which replaces the computer mouse by tracking head movementsF) D) and E)
G) A) and B)

Question 12

Which of the following is an example of a product line?

Accepted Answer

A)   Listerine mouthwash
B)   Zephyrhills natural spring water in eight-ounce bottles
C)   The Yellow Pages for Gainesville, Florida
D)   Alex and Ani bracelets
E)   Samsung Galaxy Edge S7F) B) and C)
G) C) and D)

Question 13

Inseparability in services means consumers

Accepted Answer

A)   see little variation from one service provider in an industry to another.
B)   are unable to differentiate price from quality.
C)   cannot evaluate a service until it is being or has been used.
D)   cannot separate the service itself from the deliverer of the service.
E)   cannot separate themselves from the deliverer of the service.F) A) and C)
G) A) and B)

Question 14

Because early-stage financing is almost always a problem for those starting a new business,__________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Accepted Answer

A)   crowdfunding
B)   open sourcing
C)   venture capital
D)   online banking
E)   crowdsourcingF) A) and E)
G) None of the above

Question 15

Among business products,drafting tables would be best considered which type of support product?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) A) and E)
G) C) and D)

Question 16

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Accepted Answer

A)   Conduct a survey among the 2 million people belonging to the NPD Consumer Panel.
B)   Observe similar reality programs that are on competing television networks.
C)   Contact contestants from other reality shows such as Survivor or The Amazing Race.
D)   Brainstorm ideas from the TV production company's employees.
E)   Read about the stars of reality TV programs in gossip magazines such as Us Weekly and TV programs like TMZ.F) A) and B)
G) B) and E)

Question 17

Organizations attempt to reduce inconsistency in their services by

Accepted Answer

A)   investing in modern manufacturing equipment.
B)   reducing incentives available to employees because of poor performance.
C)   reducing the customer contact points in the service delivery process.
D)   providing standardization and training.
E)   exercising better hiring practices.F) D) and E)
G) B) and E)

Question 18

Explain why not all products can use test markets.

Accepted Answer

Not all products can use test markets.Te...

Question 19

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   disruptive innovationF) None of the above
G) A) and B)

Question 20

Marketing Dashboard Map 
-The new-product development process is

Accepted Answer

A)   the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
B)   the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C)   the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D)   the two stages an organization goes through from idea generation to commercialization.
E)   a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.F) A) and E)
G) D) and E)

Exam 9: Developing New Products and Services

Marketing Dashboard Map -The new-product development process is

Correct AnswerverifiedShow Answer

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Correct AnswerverifiedShow Answer

Which of the products listed below would be the best candidate for full-scale market testing?

Correct AnswerverifiedShow Answer

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct AnswerverifiedShow Answer

Business analysis refers to the stage of the new-product development process

Correct AnswerverifiedShow Answer

Because early-stage financing is almost always a problem for those starting a new business,__________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Correct AnswerverifiedShow Answer

Organizations attempt to reduce inconsistency in their services by

Correct AnswerverifiedShow Answer

Explain why not all products can use test markets.

Correct AnswerverifiedNot all products can use test markets.Te...View AnswerShow Answer

A general review of possible marketing and product synergies,economic analysis,and cannibalization potential would all take place during which stage of the new-product development process?

Correct AnswerverifiedShow Answer

Which of the following is an example of a product line?

Correct AnswerverifiedShow Answer

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Correct AnswerverifiedShow Answer

Inseparability in services means consumers

Correct AnswerverifiedShow Answer

The first stage of the new-product development process is

Correct AnswerverifiedShow Answer

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Correct AnswerverifiedShow Answer

Among business products,printer paper would be classified as which type of support product?

Correct AnswerverifiedShow Answer

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on __________,which failed quickly.

Correct AnswerverifiedShow Answer

Figure 9-3 -According to Figure 9-3,column B represents

Correct AnswerverifiedShow Answer

Procter & Gamble has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) ,household care (Downy fabric softener and Tide detergent) ,and Pampers diapers.

Correct AnswerverifiedShow Answer

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Among business products,drafting tables would be best considered which type of support product?

Correct AnswerverifiedShow Answer

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Not all products can use test markets.Te...
View Answer

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