Question 1

Dell used __________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Accepted Answer

A)   brainstorming
B)   crowdsourcing
C)   group think
D)   outsourcing
E)   data miningF) A) and E)
G) A) and D)

Question 2

Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Accepted Answer

A)   amount of money the customer is willing and able to spend.
B)   number of competing or substitute products.
C)   demographics of the consumer.
D)   frequency of purchase.
E)   consumer segmentation characteristics.F) B) and C)
G) A) and E)

Question 3

__________ are items that become part of the final business product.

Accepted Answer

A)   Components
B)   Accessories
C)   Support products
D)   Production goods
E)   Raw assembliesF) A) and B)
G) D) and E)

Question 4

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 5

During the first stage of the new-product development process,two important activities take place.They are

Accepted Answer

A)   a SWOT analysis and environmental scanning.
B)   open innovation and business analysis.
C)   concept testing and product forecasting.
D)   R&D and operations setup.
E)   environmental scanning and open innovation.F) A) and B)
G) C) and D)

Question 6

Which of the following is the best example of a convenience product?

Accepted Answer

A)   Kindle Fire
B)   Lexus LS 460 luxury automobile
C)   flight on United Airlines
D)   Roget's Thesaurus
E)   Hidden Valley Ranch salad dressingF) All of the above
G) C) and E)

Question 7

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Accepted Answer

A)   intangibility of services.
B)   incongruity of services.
C)   inseparability of services.
D)   inflexibility of services.
E)   interdependence of services.F) A) and B)
G) A) and C)

Question 8

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

Accepted Answer

A)   accessory equipment
B)   industrial services
C)   supply materials
D)   component parts
E)   installationsF) A) and E)
G) B) and E)

Question 9

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 10

The inventory costs for airlines is high because they

Accepted Answer

A)   use a straight salary compensation plan for the large numbers of flight attendants.
B)   have high-salaried pilots and very expensive equipment.
C)   allow baggage personnel to work overtime.
D)   decrease the number of workdays per week, but increase the hours per day.
E)   use a commission compensation system for their reservationists.F) A) and E)
G) C) and D)

Question 11

The three categories for equipment-based services are

Accepted Answer

A)   unskilled labor, those operated by relatively unskilled operators, and automated (self-serve) .
B)   professionals, those operated by relatively unskilled operators, and automated (self-serve) .
C)   automated (self-serve) , those operated by relatively unskilled operators, and those operated by skilled operators.
D)   unskilled labor, skilled labor, and professionals.
E)   those operated by skilled operators, unskilled labor, and professionals.F) B) and D)
G) All of the above

Question 12

Which of the following methods is commonly used in software development to speed up the development process?

Accepted Answer

A)   expedited time to market
B)   fast prototyping
C)   parallel development
D)   controlled test marketing
E)   concept testingF) B) and C)
G) C) and D)

Question 13

Supplies are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms.
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) A) and B)
G) B) and D)

Question 14

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A)   advertising to generate awareness.
B)   obtaining widespread distribution.
C)   advertising to explain points of difference and benefits.
D)   setting a low price.
E)   using personal selling.F) C) and E)
G) B) and E)

Question 15

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give on Valentine's Day.The unique identification number that the Vermont Teddy Bear Co.uses to distinguish this teddy bear from the others in order to track it in the warehouse is called

Accepted Answer

A)   a stock ID code.
B)   a QR code.
C)   an NAICS stock code.
D)   an order quantity code.
E)   a stock keeping unit.F) A) and E)
G) A) and B)

Question 16

Unsought products are

Accepted Answer

A)   any products associated with impulse buys at the supermarket checkout counter.
B)   products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)   items within a company's product line that do not perform as well as others in the line.
D)   products that the consumer does not know about or knows about but does not initially want.
E)   products that people choose to ignore because they find them offensive from a moral or ethical perspective.F) A) and D)
G) B) and C)

Question 17

What do a security guard,a plumber,and a management consultant have in common?

Accepted Answer

A)   They are all tangible services.
B)   They do not have problems with idle production capacity.
C)   They are all equipment-based services.
D)   They are all people-based services.
E)   They never use off-peak pricing.F) B) and C)
G) C) and E)

Question 18

Marketing Dashboard Map 
-There are seven stages of the new-product development process.The last stage is

Accepted Answer

A)   business analysis.
B)   screening and evaluation.
C)   market testing.
D)   commercialization.
E)   development.F) B) and E)
G) B) and D)

Question 19

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

A)   specialty product
B)   convenience product
C)   shopping product
D)   unsought product
E)   discretionary productF) B) and C)
G) A) and B)

Question 20

Market testing refers to

Accepted Answer

A)   exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
B)   making sales and profit projections on prototype products to make go-no-go decisions.
C)   conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
D)   independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
E)   conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.F) C) and E)
G) B) and D)

Exam 9: Developing New Products and Services

Marketing Dashboard Map -There are seven stages of the new-product development process.The last stage is

Correct Answer
verified

Market testing refers to

Correct Answer
verified

Supplies are support products that include items such as

Correct Answer
verified

Unsought products are

Correct Answer
verified

The inventory costs for airlines is high because they

Correct Answer
verified

Which of the following methods is commonly used in software development to speed up the development process?

Correct Answer
verified

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct Answer
verified

Dell used __________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Correct Answer
verified

During the first stage of the new-product development process,two important activities take place.They are

Correct Answer
verified

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Correct Answer
verified

Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Correct Answer
verified

Which of the following is the best example of a convenience product?

Correct Answer
verified

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct Answer
verified

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

Correct Answer
verified

__________ are items that become part of the final business product.

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct Answer
verified
Promotion for convenience products would...
View Answer

Correct Answer
verified

What do a security guard,a plumber,and a management consultant have in common?

Correct Answer
verified

The three categories for equipment-based services are

Correct Answer
verified

Exam 9: Developing New Products and Services

Marketing Dashboard Map -There are seven stages of the new-product development process.The last stage is

Correct AnswerverifiedShow Answer

Market testing refers to

Correct AnswerverifiedShow Answer

Supplies are support products that include items such as

Correct AnswerverifiedShow Answer

Unsought products are

Correct AnswerverifiedShow Answer

The inventory costs for airlines is high because they

Correct AnswerverifiedShow Answer

Which of the following methods is commonly used in software development to speed up the development process?

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct AnswerverifiedShow Answer

Dell used __________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Correct AnswerverifiedShow Answer

During the first stage of the new-product development process,two important activities take place.They are

Correct AnswerverifiedShow Answer

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Correct AnswerverifiedShow Answer

Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Correct AnswerverifiedShow Answer

Which of the following is the best example of a convenience product?

Correct AnswerverifiedShow Answer

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct AnswerverifiedShow Answer

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

Correct AnswerverifiedShow Answer

__________ are items that become part of the final business product.

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

Correct AnswerverifiedShow Answer

What do a security guard,a plumber,and a management consultant have in common?

Correct AnswerverifiedShow Answer

The three categories for equipment-based services are

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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An unsought product is an item that the ...
View Answer

Correct Answer
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Promotion for convenience products would...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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