Question 1

Thirteen- to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia

Accepted Answer

A)   are more similar than different regarding their purchase behaviors.
B)   are becoming more similar, but still differ significantly in terms of fashion and design.
C)   are rebelling against the Americanization of fashion and culture.
D)   have very different tastes in fashions and music.
E)   are more influenced by Asian culture than European culture.F) A) and C)
G) A) and B)

Question 2

Customs refer to

Accepted Answer

A)   what is considered normal and expected about the way people do things in a specific country.
B)   those actions or activities within a community that are unique or distinctly different from any other group.
C)   actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity.
D)   traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors.
E)   what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country.F) B) and C)
G) A) and E)

Question 3

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) B) and C)
G) B) and E)

Question 4

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)   transnational consumers.
B)   meganational consumers.
C)   international consumers.
D)   multinational consumers.
E)   global consumers.F) All of the above
G) A) and B)

Question 5

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Accepted Answer

A)   direct exporting.
B)   licensing.
C)   contract manufacturing.
D)   indirect exporting.
E)   foreign assembly.F) B) and D)
G) C) and D)

Question 6

The Foreign Corrupt Practices Act

Accepted Answer

A)   makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.
B)   has different levels of punishment based upon the wealth of the host nation.
C)   regulates only the behavior of U.S. businesses conducting business within the United States.
D)   makes the theft of trade secrets by foreign entities a federal crime in the United States.
E)   is a unilateral agreement the United States made with several developing nations.F) C) and E)
G) C) and D)

Question 7

Economic infrastructure refers to

Accepted Answer

A)   a nation's military-industrial complex.
B)   a country's governmental services.
C)   the people and the wealth of a nation.
D)   a country's communications, transportation, financial, and distribution systems.
E)   all of a country's natural resources, whether or not they are currently being exploited.F) B) and D)
G) B) and E)

Question 8

Define a currency exchange rate and discuss its importance to global companies.

Accepted Answer

Fluctuations in exchange rates among the...

Question 9

The trade feedback effect is one argument for

Accepted Answer

A)   decreasing a nation's exports.
B)   free trade agreements.
C)   increased tariffs and quotas.
D)   international trade associations.
E)   decreasing a nation's imports.F) C) and D)
G) A) and C)

Question 10

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

Accepted Answer

A)   League of Nations.
B)   World Trade Organization (WTO) .
C)   Association for Commerce Equity (AC
E)  .
D)   United Nations Board of Trade (UNBT) .
E)   Global Better Business Bureau (BBB-G) .F) None of the above
G) B) and E)

Question 11

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino

Accepted Answer

A)   custom.
B)   value.
C)   demographic pattern.
D)   belief.
E)   idiosyncrasy.F) A) and C)
G) C) and D)

Question 12

Disney employed __________ marketing strategy for its Disneyland Paris,particularly when it came to the eateries in the park.These restaurants featured recipes that were revised for local tastes,alcoholic beverages (not permitted in previous parks) ,and increased outdoor seating.

Accepted Answer

A)   a global
B)   a transnational
C)   a multidomestic
D)   a meganational
E)   an internationalF) B) and D)
G) A) and E)

Question 13

What global market entry strategy allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Accepted Answer

A)   exporting
B)   licensing
C)   joint venture
D)   direct investment
E)   franchisingF) B) and E)
G) B) and D)

Question 14

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)   domestic imperialism.
B)   protectionism.
C)   blocked competition.
D)   import taxation.
E)   trade restriction.F) A) and E)
G) A) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

What global market entry strategy allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Thirteen- to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia

Correct Answer
verified

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

Correct Answer
verified

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Correct Answer
verified

Correct Answer
verified

Customs refer to

Correct Answer
verified

The Foreign Corrupt Practices Act

Correct Answer
verified

Economic infrastructure refers to

Correct Answer
verified

Define a currency exchange rate and discuss its importance to global companies.

Correct Answer
verified
Fluctuations in exchange rates among the...
View Answer

Disney employed __________ marketing strategy for its Disneyland Paris,particularly when it came to the eateries in the park.These restaurants featured recipes that were revised for local tastes,alcoholic beverages (not permitted in previous parks) ,and increased outdoor seating.

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

The trade feedback effect is one argument for

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

What global market entry strategy allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Thirteen- to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia

Correct AnswerverifiedShow Answer

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

Correct AnswerverifiedShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Customs refer to

Correct AnswerverifiedShow Answer

The Foreign Corrupt Practices Act

Correct AnswerverifiedShow Answer

Economic infrastructure refers to

Correct AnswerverifiedShow Answer

Define a currency exchange rate and discuss its importance to global companies.

Correct AnswerverifiedFluctuations in exchange rates among the...View AnswerShow Answer

Disney employed __________ marketing strategy for its Disneyland Paris,particularly when it came to the eateries in the park.These restaurants featured recipes that were revised for local tastes,alcoholic beverages (not permitted in previous parks) ,and increased outdoor seating.

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

The trade feedback effect is one argument for

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Fluctuations in exchange rates among the...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified