Question 1

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

Accepted Answer

A)   a bribe.
B)   a tariff.
C)   a subsidy.
D)   an excise tax.
E)   a quota.F) None of the above
G) D) and E)

Question 2

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A)   back translation.
B)   symbiotics.
C)   semiotics.
D)   symbolic linguistics.
E)   cross-cultural analysis.F) A) and B)
G) A) and C)

Question 3

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Accepted Answer

A)   a global marketing strategy.
B)   an integrated marketing strategy.
C)   a transnational marketing strategy.
D)   a meganational marketing strategy.
E)   an international marketing strategy.F) A) and D)
G) D) and E)

Question 4

In international trade,dumping refers to

Accepted Answer

A)   illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes.
B)   a firm selling damaged or unsalable goods below their original production cost.
C)   a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods.
D)   a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models.
E)   a firm selling a product in a foreign country below its domestic price or below its actual cost.F) B) and E)
G) C) and D)

Question 5

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

Accepted Answer

A)   Russia; Poland
B)   France; Spain
C)   China; Japan
D)   the Middle East; Africa
E)   Germany; the United KingdomF) C) and D)
G) A) and E)

Question 6

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)   indirect exporting.
B)   direct ownership.
C)   joint ventures.
D)   licensing.
E)   direct exporting.F) C) and E)
G) C) and D)

Question 7

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments,often in transit hubs such as airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales,as well as a fee for each store.In these instances,Starbucks is engaged in

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   contract manufacturing.
D)   foreign assembly.
E)   franchising.F) A) and B)
G) A) and C)

Question 8

Which of the following types of firms would be most likely to use a global marketing strategy?

Accepted Answer

A)   multidomestic
B)   multinational
C)   multicountry
D)   transnational
E)   transborderF) A) and C)
G) C) and E)

Question 9

One variation of licensing is referred to as

Accepted Answer

A)   direct investment.
B)   joint ventures.
C)   direct exporting.
D)   franchising.
E)   dual adaptation.F) B) and D)
G) None of the above

Question 10

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)   semiotics.
B)   semantics.
C)   semaphorics.
D)   cultural symbolism.
E)   cultural linguistics.F) B) and C)
G) A) and E)

Question 11

Economic espionage is the clandestine collection of trade secrets or

Accepted Answer

A)   government economic information.
B)   industrial intelligence.
C)   government weapons information.
D)   banking lists.
E)   proprietary information about competitors.F) A) and E)
G) A) and D)

Question 12

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)   direct
B)   indirect
C)   licensing
D)   joint
E)   unilateralF) D) and E)
G) A) and B)

Question 13

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Accepted Answer

A)   an ethnocentric
B)   a multidomestic
C)   a transnational
D)   a global
E)   an internationalF) C) and D)
G) A) and D)

Question 14

The monetary value of all products and services produced in a country during one year is referred to as the

Accepted Answer

A)   balance of trade.
B)   gross domestic product.
C)   national monetary reserve.
D)   monetary national balance.
E)   annual national product.F) A) and E)
G) A) and B)

Question 15

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Accepted Answer

A)   economic infrastructure.
B)   stock market performance.
C)   trade regulations.
D)   cultural diversity.
E)   currency exchange rates.F) All of the above
G) A) and D)

Question 16

Which of the following statements about the dynamics of world trade is most accurate?

Accepted Answer

A)   As the largest international importer and exporter, the U.S. accounts for 65 percent of world trade.
B)   World trade is calculated to include only the exchange of money for products or services.
C)   An estimated 35 percent of world trade involves countertrade.
D)   China, the United States, and Germany far outpace other countries in terms of imports and exports.
E)   Because of the European Union, European intratrade no longer counted in calculations of world trade.F) D) and E)
G) A) and E)

Question 17

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)   franchising
B)   protectionism
C)   joint venture
D)   direct investment
E)   exportingF) None of the above
G) B) and C)

Question 18

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A)   use multiple languages when settling accounts for purchases made across borders.
B)   continually monitor currency exchange rates among participating nations.
C)   trade with the former Eastern European communist countries.
D)   obey international e-trade regulations.
E)   use the American dollar as the economic standard.F) A) and D)
G) B) and E)

Question 19

Describe the elements in a global channel of distribution.

Accepted Answer

Figure 6-6 outlines the channel through ...

Question 20

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) A) and B)
G) A) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

Which of the following statements about the dynamics of world trade is most accurate?

Correct Answer
verified

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Correct Answer
verified

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct Answer
verified

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

Correct Answer
verified

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Correct Answer
verified

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct Answer
verified

One variation of licensing is referred to as

Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

Correct Answer
verified

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Correct Answer
verified

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct Answer
verified

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct Answer
verified

Describe the elements in a global channel of distribution.

Correct Answer
verified
Figure 6-6 outlines the channel through ...
View Answer

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct Answer
verified

In international trade,dumping refers to

Correct Answer
verified

The monetary value of all products and services produced in a country during one year is referred to as the

Correct Answer
verified

Economic espionage is the clandestine collection of trade secrets or

Correct Answer
verified

Correct Answer
verified

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct Answer
verified

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Which of the following statements about the dynamics of world trade is most accurate?

Correct AnswerverifiedShow Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Correct AnswerverifiedShow Answer

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct AnswerverifiedShow Answer

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

Correct AnswerverifiedShow Answer

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Correct AnswerverifiedShow Answer

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct AnswerverifiedShow Answer

One variation of licensing is referred to as

Correct AnswerverifiedShow Answer

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

Correct AnswerverifiedShow Answer

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct AnswerverifiedShow Answer

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

Describe the elements in a global channel of distribution.

Correct AnswerverifiedFigure 6-6 outlines the channel through ...View AnswerShow Answer

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct AnswerverifiedShow Answer

In international trade,dumping refers to

Correct AnswerverifiedShow Answer

The monetary value of all products and services produced in a country during one year is referred to as the

Correct AnswerverifiedShow Answer

Economic espionage is the clandestine collection of trade secrets or

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct AnswerverifiedShow Answer

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Figure 6-6 outlines the channel through ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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