FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 5: Understanding Organizations As Customers

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

Within the buying center,deciders are people who

A) have the formal authority and responsibility to select the supplier and negotiate the terms of the contract.
B) control the flow of information in the buying center.
C) have the formal or informal power to select or approve the supplier that receives the contract.
D) affect the buying decision usually by helping define the specifications for what is bought.
E) actually use and evaluate the product or service.

F) A) and B)
G) A) and C)

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Beth is part owner of a chain of auto repair shops.Her company was considering adding tire sales in some of its facilities,and several people were slated to meet to discuss the idea.Beth gathered information about possible distributors.Her son had been laid off from a job with one of them,so she removed this company from the group she was preparing to present to the others.Here,Beth was acting in what role in the buying center?

A) gatekeeper
B) decider
C) user
D) obstructionist
E) power broker

F) D) and E)
G) A) and E)

Correct Answer

verified

Show Answer

Question 43

Multiple Choice

Review LaterAdd Note

When Trek orders a seat or saddle for one of its models that has a slightly different material for the cover only but the other components are the same as existing saddles used on other bikes,this purchase situation is known as a

What type of online auction includes one seller and many buyers?

A buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the time required for a decision is long,the buy class situation is most likely a

The services market sells diverse services such as legal advice,auto repair,and dry cleaning,and this market represents 75 percent of all industrial firms.Which of the following is another such service firm?

In an e-marketplace,an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other is referred to as a

Because many companies are concerned with the depletion of natural resources,supply partnerships often include provisions for

Milsco Manufacturing emphasizes

What type of online auction includes one buyer and many sellers?

Wholesalers and retailers that buy physical products and resell them without any reprocessing are referred to as

Purchasing that aims to integrate environmental considerations into all stages of an organization's buying process with the goal of reducing the impact on human health and the physical environment is referred to as

Online buying in organizational markets is prominent because Internet technology

Organizations face three specific kinds of buying situations.They are new buy,straight rebuy,and modified rebuy.Collectively,these situations are referred to as

Keystone Foods,which invented the individual quick freeze process for beef,provides McDonald's with millions of pounds of chicken,beef,and fish annually for use in its restaurants.The firm sources the animal proteins from farms and processes them in a variety of ways,such as breading or freezing,before selling them to McDonald's.Keystone is operating in __________ market.

If a purchase is a new buy for a manufacturer,the seller should expect

A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen.This year,because faculty have heard complaints,the marketing chair wants to buy similar backpacks but find one that is a little more durable.This is an example of a

Manufacturers,wholesalers,retailers,service companies,not-for-profit organizations,and government agencies that buy goods and services for their own use or for resale are referred to as

Organizational buyers include manufacturers,wholesalers,retailers,service companies,not-for-profit organizations,and government agencies that

Which of the following organizational buyers purchases raw materials and parts to reprocess into the finished goods they sell?