Question 1

Figure 4-1

-In Figure 4-1,C represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   financial considerationF) B) and E)
G) A) and B)

Question 2

Based on the stages of the family life cycle,which of the following groups most likely has the largest amount of discretionary income?

Accepted Answer

A)   young married couples without children
B)   single parents with children
C)   middle-aged couples without children
D)   young married couples with children
E)   middle-aged couples with childrenF) D) and E)
G) C) and E) C

Question 3

A person's ability to perceive differences in stimuli is referred to as

Accepted Answer

A)   selective comprehension.
B)   selective retention.
C)   stimulus generalization.
D)   stimulus discrimination.
E)   routine problem solving.F) B) and D)
G) A) and C)

Question 4

Women buy about ________ of all new cars every year.

Accepted Answer

A)   one-third
B)   one-quarter
C)   half
D)   three-quarters
E)   90 percentF) All of the above
G) A) and B)

Question 5

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is most likely to view outdoor advertising?

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Survivors
E)   MakersF) A) and B)
G) A) and C)

Question 6

Figure 4-6 
-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,C refers to

Accepted Answer

A)   Ideals.
B)   Achievement.
C)   Self-Expression.
D)   Survivors.
E)   Innovators.F) A) and D)
G) C) and D)

Question 7

Many University of Florida students,fans,and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Accepted Answer

A)   VALS type
B)   aspiration group
C)   social class
D)   brand community
E)   market segmentF) D) and E)
G) A) and E)

Question 8

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   situational problem solving
E)   integrated problem solvingF) B) and E)
G) C) and D) C

Question 9

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Accepted Answer

A)   consideration set assessment.
B)   prepurchase behavior.
C)   evaluative criteria selection.
D)   value perceptions.
E)   information search.F) C) and E)
G) A) and B)

Question 10

Food in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) B) and D)
G) D) and E)

Question 11

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

Accepted Answer

A)   securing endorsements from influential people
B)   providing warranties and guarantees
C)   providing free trials of the product
D)   giving extensive usage instructions
E)   using subliminal advertisingF) None of the above
G) A) and C)

Question 12

A college education would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)   physiological
B)   self-actualization
C)   personal
D)   safety
E)   socialF) A) and E)
G) C) and E)

Question 13

Figure 4-4 
-In Figure 4-4,E represents the

Accepted Answer

A)   consumer purchase decision process.
B)   consumer communication model.
C)   marketing research process.
D)   marketing program.
E)   consumption strategy model.F) A) and B)
G) A) and C)

Question 14

Enduring characteristics within a person or in his or her relationship with others are referred to as

Accepted Answer

A)   a key trait.
B)   a persona.
C)   a self-concept.
D)   a core value.
E)   an ideal self.F) A) and B)
G) A) and C)

Question 15

Both in terms of population and spending power,which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A)   Asian Americans
B)   Hispanics
C)   Caucasians
D)   African Americans
E)   Native AmericansF) C) and D)
G) A) and C)

Question 16

There are five stages in the consumer purchase decision process.The last stage is

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   postpurchase behavior.
E)   problem recognition.F) C) and E)
G) B) and E)

Question 17

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 18

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as

Accepted Answer

A)   a negative antecedent state.
B)   perceived risk.
C)   temporal uncertainty.
D)   cognitive dissonance.
E)   a positive precedent state.F) A) and D)
G) C) and E) B

Question 19

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Accepted Answer

A)   points of difference.
B)   informational alternatives.
C)   evaluative criteria.
D)   competitive advantages.
E)   consumer attributes.F) D) and E)
G) A) and E)

Question 20

In the consumer purchase decision process for Coppertone products,the problem recognition stage is typically triggered either by "going somewhere" like a vacation,beach,or pool,or through what?

Accepted Answer

A)   heightened awareness of the need to protect skin regularly
B)   consumer exposure to medical information from their doctors
C)   participation in indoor or outdoor fitness activities
D)   a desire to incorporate more natural products into one's lifestyle
E)   experiencing a bad skin infectionF) B) and E)
G) B) and D)

Exam 4: Understanding Consumer Behavior

Figure 4-1 -In Figure 4-1,C represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Based on the stages of the family life cycle,which of the following groups most likely has the largest amount of discretionary income?

Correct AnswerverifiedC

A person's ability to perceive differences in stimuli is referred to as

Correct AnswerverifiedShow Answer

Women buy about ________ of all new cars every year.

Correct AnswerverifiedShow Answer

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is most likely to view outdoor advertising?

Correct AnswerverifiedShow Answer

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,C refers to

Correct AnswerverifiedShow Answer

Many University of Florida students,fans,and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Correct AnswerverifiedShow Answer

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

Correct AnswerverifiedC

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Correct AnswerverifiedShow Answer

Food in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

Correct AnswerverifiedShow Answer

A college education would satisfy needs at what level of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

Figure 4-4 -In Figure 4-4,E represents the

Correct AnswerverifiedShow Answer

Enduring characteristics within a person or in his or her relationship with others are referred to as

Correct AnswerverifiedShow Answer

Both in terms of population and spending power,which of the following is the largest racial/ethnic subculture in the United States?

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The last stage is

Correct AnswerverifiedShow Answer

Name the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as

Correct AnswerverifiedB

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Correct AnswerverifiedShow Answer

In the consumer purchase decision process for Coppertone products,the problem recognition stage is typically triggered either by "going somewhere" like a vacation,beach,or pool,or through what?

Correct AnswerverifiedShow Answer

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C

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C

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Situational influences include...
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B

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