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Exam 4: Understanding Consumer Behavior

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Question 111

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College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in __________ group.

A) a dissociative
B) an aspiration
C) an associative
D) an identificational
E) a political

F) B) and C)
G) C) and D)

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Question 112

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Figure 4-2 -Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.A number of factors are listed,such as price,display,audio quality,and text messaging.These factors are the typical __________ for smartphones.

A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits

F) D) and E)
G) B) and E)

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Question 113

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The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

________ is an example of a public source of information consulted during an external search.

A reference group to which a person actually belongs is referred to as __________ group.

Purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states can have an impact on a consumer's purchase decision process.These are referred to as

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,A refers to

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?

Personality refers to

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6) ,E refers to

Figure 4-4 -In Figure 4-4,B represents the __________ influences that can affect the consumer purchase decision process.

In the VALS framework,those consumers who are practical and who value durability and functionality in products over styling and newness are called

A person's consistent behaviors or responses to recurring situations is referred to as