Question 1

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

The five stages in the purchase decision...

Question 2

An example of a marketer-dominated source of information consulted during an external search is

Accepted Answer

A)   personal experience.
B)   salespeople.
C)   a Federal Trade Commission report.
D)   a coworker.
E)   Consumer Reports magazine.F) A) and E)
G) B) and E)

Question 3

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values,beliefs,and attitudes play a cent...

Question 4

The energizing force that stimulates behavior to satisfy a need is referred to as

Accepted Answer

A)   a personality.
B)   an antecedent state.
C)   a motivation.
D)   a cognitive dissonance.
E)   a perception.F) A) and B)
G) A) and C)

Question 5

The actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,are referred to as

Accepted Answer

A)   purchase intentions.
B)   market research.
C)   consumer behavior.
D)   consumer conduct.
E)   purchase protocols.F) A) and E)
G) B) and E)

Question 6

A consideration set refers to

Accepted Answer

A)   the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)   the group of generic brands that a consumer would reluctantly consider acceptable.
C)   the group of brands of which a consumer is aware.
D)   all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)   those product alternatives a consumer has considered, including those deemed unacceptable.F) A) and E)
G) A) and D)

Question 7

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Accepted Answer

A)   evaluative set.
B)   evolved set.
C)   consideration set.
D)   alternative selection group.
E)   aspiration group.F) A) and E)
G) B) and E)

Question 8

Customer satisfaction is an important focus for marketers because

Accepted Answer

A)   marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
B)   the financial value of a satisfied, loyal customer over time can be significant.
C)   consumers are unable to assess it by themselves.
D)   attracting new customers is easier than keeping old ones.
E)   a 50 percent increase in customer retention can increase a company's profits by 5 percent.F) B) and E)
G) A) and B)

Question 9

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on established codes: family,religion,community,and the nation.

Accepted Answer

A)   Experiencers
B)   Believers
C)   Makers
D)   Achievers
E)   ThinkersF) A) and E)
G) A) and C)

Question 10

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A)   decision makers.
B)   achievers.
C)   innovators.
D)   buzz managers.
E)   opinion leaders.F) A) and D)
G) A) and B)

Question 11

When Maricela looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   alternative evaluation
C)   information search
D)   problem recognition
E)   postpurchase behaviorF) B) and C)
G) C) and D)

Question 12

BzzAgent

Accepted Answer

A)   is the top consumer information source in developing countries.
B)   captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
C)   was the first on the Internet to create a public forum for new products.
D)   counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
E)   uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.F) A) and B)
G) D) and E)

Question 13

Figure 4-3 
-In Figure 4-3,column C represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   routine problem solving
B)   limited problem solving
C)   extended problem solving
D)   basic problem solving
E)   integrated problem solvingF) B) and C)
G) B) and D)

Question 14

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

A)   a Louis Vuitton designer handbag
B)   a Trek bicycle
C)   membership into a local country club
D)   a vacation to Italy
E)   Bounty paper towelsF) A) and E)
G) A) and C)

Question 15

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A)   corporate espionage.
B)   teaser advertising.
C)   spin.
D)   buzz.
E)   viral marketing.F) D) and E)
G) B) and D)

Question 16

Those behaviors that result from repeated experience and reasoning are referred to as

Accepted Answer

A)   psychosocial edification.
B)   acculturation.
C)   attitudinal identification.
D)   wisdom.
E)   learning.F) C) and D)
G) A) and B)

Question 17

Which of the following statements about subliminal perception is most accurate?

Accepted Answer

A)   The Federal Communications Commission (FC
C)   believes that subliminal perception can be effective with a large majority of consumers.
B)   Subliminal messages are illegal in the United States.
C)   Subliminal messages are more effective now due to the advances in computer-generated images in movies and TV programs.
D)   About half of U.S. consumers think that subliminal messages can cause them to buy products and services they don't want.
E)   The use of subliminal messaging is monitored by the Better Business Bureau.F) A) and C)
G) C) and D)

Question 18

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Accepted Answer

A)   using slogans, music, and humor in advertising
B)   giving appropriate product demonstrations
C)   recruiting and deploying people to produce buzz
D)   employing VALS segmentation strategies
E)   running teaser advertising campaigns in advance of new-product introductionsF) All of the above
G) A) and B)

Question 19

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like.Lexi is engaging in

Accepted Answer

A)   routine problem solving.
B)   limited problem solving.
C)   extended problem solving.
D)   problem recognition.
E)   integrated problem solving.F) C) and E)
G) All of the above

Question 20

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) C) and D)
G) B) and C)

Exam 4: Understanding Consumer Behavior

Customer satisfaction is an important focus for marketers because

Correct Answer
verified

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct Answer
verified
The five stages in the purchase decision...
View Answer

BzzAgent is a firm that specializes in a marketing strategy known as

Correct Answer
verified

Correct Answer
verified

When Maricela looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct Answer
verified

The actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,are referred to as

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct Answer
verified

Figure 4-3 -In Figure 4-3,column C represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Correct Answer
verified

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like.Lexi is engaging in

Correct Answer
verified

Those behaviors that result from repeated experience and reasoning are referred to as

Correct Answer
verified

Which of the following products and services is an example of a low-involvement purchase?

Correct Answer
verified

A consideration set refers to

Correct Answer
verified

Individuals who exert direct or indirect social influence over others are referred to as

Correct Answer
verified

Explain how attitudes are shaped by our values and beliefs.

Correct Answer
verified
Values,beliefs,and attitudes play a cent...
View Answer

An example of a marketer-dominated source of information consulted during an external search is

Correct Answer
verified

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct Answer
verified

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Correct Answer
verified

BzzAgent

Correct Answer
verified

Which of the following statements about subliminal perception is most accurate?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Customer satisfaction is an important focus for marketers because

Correct AnswerverifiedShow Answer

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct AnswerverifiedThe five stages in the purchase decision...View AnswerShow Answer

BzzAgent is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When Maricela looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,are referred to as

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct AnswerverifiedShow Answer

Figure 4-3 -In Figure 4-3,column C represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Correct AnswerverifiedShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like.Lexi is engaging in

Correct AnswerverifiedShow Answer

Those behaviors that result from repeated experience and reasoning are referred to as

Correct AnswerverifiedShow Answer

Which of the following products and services is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

A consideration set refers to

Correct AnswerverifiedShow Answer

Individuals who exert direct or indirect social influence over others are referred to as

Correct AnswerverifiedShow Answer

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues,beliefs,and attitudes play a cent...View AnswerShow Answer

An example of a marketer-dominated source of information consulted during an external search is

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Correct AnswerverifiedShow Answer

BzzAgent

Correct AnswerverifiedShow Answer

Which of the following statements about subliminal perception is most accurate?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
The five stages in the purchase decision...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Values,beliefs,and attitudes play a cent...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified