Question 1

Glow Pets,from the makers of Pillow Pets,are a light-up pillow product designed for young children.The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark.The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet,making parents and kids alike desire such a situation.The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase behaviorF) B) and D)
G) D) and E)

Question 2

Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Accepted Answer

A)   personal, social, physiological, psychological, and safety
B)   physiological, safety, social, personal, and self-actualization
C)   safety, physiological, safety, self-actualization, and personal
D)   self-actualization, social, safety, physiological, and personal
E)   safety, personal, self-actualization, physiological, and socialF) C) and E)
G) A) and D)

Question 3

For high-involvement purchases,consumers typically do all of the following except which?

Accepted Answer

A)   spend considerable time evaluating criteria for the consideration set
B)   participate in word-of-mouth communication
C)   evaluate a single product attribute, such as price
D)   consider many brands
E)   use both internal and external sources in information searchF) A) and D)
G) B) and D)

Question 4

Consumers with credit cards

Accepted Answer

A)   are less influenced by physical surrounding than those who pay by cash or check.
B)   are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash.
C)   purchase more than those who purchase with cash or debit cards.
D)   purchase less than those who purchase with cash or debit cards.
E)   purchase less when accompanied by children than when in the company of other adults.F) B) and C)
G) D) and E)

Question 5

Status in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) A) and C)
G) D) and E)

Question 6

When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   antecedent statesF) B) and E)
G) A) and E)

Question 7

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) C) and E)
G) B) and D)

Question 8

In the Maslow hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Accepted Answer

A)   physiological
B)   social
C)   personal
D)   safety
E)   self-actualizationF) A) and B)
G) B) and E)

Question 9

The family life cycle concept refers to

Accepted Answer

A)   the distinct phases a family progresses through from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)   the distinct phases a family progresses through from the birth of children to retirement, each phase bringing with it identifiable purchasing behaviors.
C)   the distinct phases a blended family progresses through from marriage to separation, divorce, and remarriage, each phase bringing with it identifiable purchasing behaviors.
D)   the distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
E)   the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.F) B) and D)
G) A) and E)

Question 10

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Accepted Answer

A)   routine response behavior
B)   extended problem solving
C)   simulated selection
D)   integrated problem solving
E)   limited problem solvingF) D) and E)
G) None of the above

Question 11

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Accepted Answer

A)   ideals
B)   rewards
C)   achievement
D)   self-expression
E)   successF) D) and E)
G) B) and D)

Question 12

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-growing vegetables or fixing a car.

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Makers
E)   SurvivorsF) A) and C)
G) A) and B)

Question 13

The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

Accepted Answer

A)   consumer angst.
B)   cognitive dissonance.
C)   purchase anxiety.
D)   perceived risk.
E)   consumer cynicism.F) D) and E)
G) A) and B)

Question 14

What percentage of all consumer conversations about brands happen face to face?

Accepted Answer

A)   25 percent
B)   33 percent
C)   50 percent
D)   75 percent
E)   90 percentF) B) and C)
G) A) and D)

Question 15

When an elementary school teacher was returning to school in the fall,she wanted to buy markers and craft paper.She remembered the discount website she visited last year for her purchases,so plans to start there to see if the website still carries the items previously purchased.What term best describes the information search method used by the teacher?

Accepted Answer

A)   personal external source
B)   public external source
C)   market-dominated external source
D)   internal search
E)   market-dominated internal sourceF) A) and B)
G) C) and E)

Question 16

Which of the following is a concept from behavioral learning theory that marketers use?

Accepted Answer

A)   selective comprehension
B)   selective retention
C)   stimulus generalization
D)   cognitive dissonance
E)   routine problem solvingF) A) and B)
G) A) and C)

Question 17

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

There are three general variations in th...

Question 18

Subcultures refer to

Accepted Answer

A)   subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures.
B)   groups within organizations whose values and beliefs influence the corporate culture.
C)   subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
D)   stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture.
E)   the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.F) B) and D)
G) A) and B)

Question 19

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect what kind of potential influence on the consumer decision making process?

Accepted Answer

A)   sociocultural
B)   situational
C)   psychological
D)   acculturational
E)   attitudinalF) A) and E)
G) A) and B)

Question 20

An external search for product information is likely to occur when

Accepted Answer

A)   the cost of gathering information is low.
B)   review of past experience provides adequate information.
C)   the risk of making a wrong purchase decision is low.
D)   the item is frequently purchased.
E)   the item is for personal use rather than for professional use.F) A) and D)
G) A) and B)

Exam 4: Understanding Consumer Behavior

Subcultures refer to

Correct Answer
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The family life cycle concept refers to

Correct Answer
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Which of the following is a concept from behavioral learning theory that marketers use?

Correct Answer
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What percentage of all consumer conversations about brands happen face to face?

Correct Answer
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When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Correct Answer
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The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect what kind of potential influence on the consumer decision making process?

Correct Answer
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Correct Answer
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Correct Answer
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In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-growing vegetables or fixing a car.

Correct Answer
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Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Correct Answer
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Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Correct Answer
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The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

Correct Answer
verified

Status in the Maslow hierarchy of needs is an example of a __________ need.

Correct Answer
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Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct Answer
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There are three general variations in th...
View Answer

For high-involvement purchases,consumers typically do all of the following except which?

Correct Answer
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VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct Answer
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Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Correct Answer
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Consumers with credit cards

Correct Answer
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An external search for product information is likely to occur when

Correct Answer
verified

In the Maslow hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Subcultures refer to

Correct AnswerverifiedShow Answer

The family life cycle concept refers to

Correct AnswerverifiedShow Answer

Which of the following is a concept from behavioral learning theory that marketers use?

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happen face to face?

Correct AnswerverifiedShow Answer

When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Correct AnswerverifiedShow Answer

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect what kind of potential influence on the consumer decision making process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-growing vegetables or fixing a car.

Correct AnswerverifiedShow Answer

Which list below presents the Maslow hierarchy of needs in its correct order,beginning with the lowest level need and moving up to the highest level need?

Correct AnswerverifiedShow Answer

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

Correct AnswerverifiedShow Answer

Status in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct AnswerverifiedThere are three general variations in th...View AnswerShow Answer

For high-involvement purchases,consumers typically do all of the following except which?

Correct AnswerverifiedShow Answer

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct AnswerverifiedShow Answer

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Correct AnswerverifiedShow Answer

Consumers with credit cards

Correct AnswerverifiedShow Answer

An external search for product information is likely to occur when

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct AnswerverifiedShow Answer

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There are three general variations in th...
View Answer

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