Question 1

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,the rumor spread.This is an example of

Accepted Answer

A)   negative word of mouth.
B)   a lack of back translation.
C)   propaganda.
D)   consumer ethnocentrism.
E)   poor opinion leadership.F) A) and B)
G) B) and C)

Question 2

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,it is likely this product would fail.

Accepted Answer

A)   selective retention
B)   selective comprehension
C)   selective exposure
D)   selective analysis
E)   stimulus discriminationF) A) and D)
G) B) and E)

Question 3

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Accepted Answer

A)   ideals
B)   achievement
C)   self-expression
D)   rewards
E)   successF) None of the above
G) A) and C)

Question 4

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Accepted Answer

A)   using a behavioral learning technique.
B)   reducing perceived risk.
C)   creating stimulus generalization.
D)   using a cognitive learning technique.
E)   using an attitudinal learning technique.F) A) and D)
G) B) and D)

Question 5

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Accepted Answer

A)   belief
B)   value
C)   attitude
D)   motivation
E)   perceptionF) A) and B)
G) B) and D)

Question 6

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Accepted Answer

A)   cognitive learning.
B)   the scientific method.
C)   behavioral learning.
D)   attitude formation.
E)   cognitive dissonance.F) A) and B)
G) A) and C)

Question 7

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective analysis.
E)   stimulus discrimination.F) A) and E)
G) C) and D)

Question 8

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Accepted Answer

A)   It is a lot easier to find new customers than to retain existing ones.
B)   According to research, it is equally costly to acquire new customers and retain existing ones.
C)   Existing customers do not spend as much as new customers since the former like the old products rather than the new ones new customers like.
D)   The buying experience, customer satisfaction, and customer retention can increase a firm's profits.
E)   Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure.F) C) and D)
G) D) and E)

Question 9

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the life cycle,and decision making within the household.

Accepted Answer

A)   Functional
B)   Situational
C)   Social
D)   Family
E)   PersonalF) A) and B)
G) None of the above

Question 10

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

A)   relational sources.
B)   public sources.
C)   personal sources.
D)   stakeholder sources.
E)   marketer-dominated sources.F) A) and E)
G) B) and E)

Question 11

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?

Accepted Answer

A)   routine response behavior
B)   limited problem solving
C)   extended problem solving
D)   simulated selection
E)   integrated problem solvingF) A) and E)
G) B) and D)

Question 12

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Accepted Answer

A)   which product to buy and how to pay for it.
B)   whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)   from whom to buy and when to buy.
D)   which product to buy and whether to tell others about the purchase.
E)   whether to buy in person or online and whether to tell others about the purchase.F) All of the above
G) B) and D)

Question 13

The alternative evaluation stage clarifies the problem for the consumer in part by

Accepted Answer

A)   creating expectations for particular products.
B)   proposing the type of purchase outlet.
C)   suggesting criteria to use for the purchase.
D)   minimizing cognitive dissonance.
E)   establishing a purchase timeline.F) None of the above
G) A) and E)

Question 14

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Accepted Answer

A)   personal influence
B)   reference groups
C)   family
D)   culture and subculture
E)   values, beliefs, and attitudesF) A) and B)
G) D) and E)

Question 15

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

Accepted Answer

A)   Thinkers
B)   Innovators
C)   Makers
D)   Survivors
E)   StriversF) A) and B)
G) C) and E)

Question 16

Spouse-dominant decision making implies that

Accepted Answer

A)   the husband makes the majority of the purchase decisions.
B)   the wife makes the majority of the purchase decisions.
C)   both the husband and the wife make the purchase decisions together.
D)   the wife and the husband alternate with respect to their purchase decisions.
E)   either the husband or the wife is primarily responsible for purchase decisions.F) B) and C)
G) B) and E)

Question 17

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)   hiring well-known celebrities to sponsor their products.
B)   adding more end-aisle and other point-of-purchase displays throughout the store.
C)   providing brochures for consumers to take home.
D)   adopting advertising campaigns that use bright colors and a new selection of popular background music.
E)   offering extended service warranties.F) B) and D)
G) B) and C)

Question 18

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services.They are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as

Accepted Answer

A)   Strivers.
B)   Believers.
C)   Survivors.
D)   Makers.
E)   Thinkers.F) None of the above
G) A) and B)

Question 19

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke.This is an example of

Accepted Answer

A)   using a cognitive learning technique.
B)   using a behavioral learning technique.
C)   reducing perceived risk.
D)   creating stimulus generalization.
E)   using an attitudinal learning technique.F) A) and B)
G) All of the above

Question 20

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)   recollection search
B)   external search
C)   evaluative criteria
D)   antecedent states
E)   internal searchF) A) and B)
G) None of the above

Exam 4: Understanding Consumer Behavior

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

Correct Answer
verified

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?

Correct Answer
verified

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct Answer
verified

Correct Answer
verified

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct Answer
verified

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke.This is an example of

Correct Answer
verified

The alternative evaluation stage clarifies the problem for the consumer in part by

Correct Answer
verified

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,the rumor spread.This is an example of

Correct Answer
verified

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct Answer
verified

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the life cycle,and decision making within the household.

Correct Answer
verified

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Correct Answer
verified

Spouse-dominant decision making implies that

Correct Answer
verified

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Correct Answer
verified

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Correct Answer
verified

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services.They are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as

Correct Answer
verified

Retailers can reduce problems associated with selective retention by

Correct Answer
verified

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

Correct Answer
verified

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Correct Answer
verified

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Correct Answer
verified

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke.This is an example of

Correct AnswerverifiedShow Answer

The alternative evaluation stage clarifies the problem for the consumer in part by

Correct AnswerverifiedShow Answer

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,the rumor spread.This is an example of

Correct AnswerverifiedShow Answer

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct AnswerverifiedShow Answer

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the life cycle,and decision making within the household.

Correct AnswerverifiedShow Answer

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Correct AnswerverifiedShow Answer

Spouse-dominant decision making implies that

Correct AnswerverifiedShow Answer

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Correct AnswerverifiedShow Answer

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Correct AnswerverifiedShow Answer

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services.They are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as

Correct AnswerverifiedShow Answer

Retailers can reduce problems associated with selective retention by

Correct AnswerverifiedShow Answer

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

Correct AnswerverifiedShow Answer

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Correct AnswerverifiedShow Answer

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified