Question 1

Figure 4-3 
-In Figure 4-3,column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   consideration set
B)   routine problem solving
C)   limited problem solving
D)   extended problem solving
E)   integrated problem solvingF) B) and E)
G) A) and E)

Question 2

In the VALS framework,the segment with the most abundant resources,known as __________,includes successful,sophisticated,take-charge people with high self-esteem and resources of all kinds.

Accepted Answer

A)   Experiencers
B)   Innovators
C)   Makers
D)   Achievers
E)   StriversF) A) and D)
G) A) and B)

Question 3

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Accepted Answer

A)   creating a sense of irony or amusement.
B)   manipulating a customer's want into a need.
C)   promising product attributes that exceed the actual product potential.
D)   showing the shortcomings of competing (or currently owned)  products.
E)   shifting the consumer's focus from internal search to external search.F) B) and C)
G) C) and D)

Question 4

Motivation refers to

Accepted Answer

A)   the stimulus required to cause a consumer to do something uncharacteristic of himself.
B)   the energizing force that stimulates behavior to satisfy a consumer need.
C)   a person's consistent behaviors or responses to recurring situations.
D)   the way people see themselves and the way they believe others see them.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) B) and D)
G) A) and D)

Question 5

Which of the following is not a strategy used by marketers of high-involvement offerings?

Accepted Answer

A)   Use personal selling to provide consumers with information.
B)   Use social media to create online experiences for the brand.
C)   Avoid stock-out situations so that buyers don't substitute a competing brand.
D)   Use Internet search engines such as Google to assist buyers.
E)   Run ads to provide consumers with information.F) None of the above
G) A) and C)

Question 6

Josh told his father that the family needed a new computer,so his dad asked him to look into the latest products and their prices.Josh's mom asked that the new computer have an ergonomic keyboard because she has wrist problems.His sister Ann wanted the computer to have a lot of memory to edit videos.With this information,Josh's dad chose and ordered a Dell.Which best describes the roles each family member played in making this decision?

Accepted Answer

A)   Josh's mother and Ann acted as information gatherers, users, and decision makers.
B)   Josh took on all the roles except that of purchaser.
C)   Josh's father took on all of the roles.
D)   Ann acted as a user and an influencer.
E)   Josh's mother acted as an information gatherer, a user, an influencer, and a gatekeeper.F) B) and E)
G) All of the above

Question 7

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 8

Brand loyalty refers to

Accepted Answer

A)   the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)   a favorable attitude toward and consistent purchase of a single brand over time.
C)   a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)   the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)   the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) A) and B)
G) D) and E)

Question 9

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Accepted Answer

A)   value perception
B)   postpurchase behavior
C)   noncompetitive pricing
D)   comparison pricing
E)   prepurchase behaviorF) C) and D)
G) None of the above

Question 10

What is a subculture? Name examples of products targeted at American subcultures.

Accepted Answer

Subculture refers to a subgroup with uni...

Question 11

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,or vacationers.

Accepted Answer

A)   self-concept
B)   individualized perception
C)   self-evaluation
D)   self-actualization
E)   personal perceptionF) A) and D)
G) C) and D)

Question 12

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective perception.
E)   stimulus discrimination.F) A) and C)
G) C) and D)

Question 13

Why is learning important to marketing?

Accepted Answer

Learning is important to marketing becau...

Question 14

eHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)   physiological
B)   personal
C)   interaction
D)   social
E)   psychologicalF) C) and D)
G) C) and E)

Question 15

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line.This group consists of __________ for activewear clothing.

Accepted Answer

A)   lifestyle makers
B)   aspirational people
C)   autonomous leaders
D)   opinion leaders
E)   joint decision makersF) B) and D)
G) B) and C)

Question 16

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Accepted Answer

A)   moisturizing; anti-aging
B)   sealing; exfoliating
C)   healing; maintenance
D)   tanning; protection
E)   simplicity; convenienceF) B) and E)
G) A) and D)

Question 17

Research has found that for many products,including soft drinks,coffee,and cosmetics,consumers are unable to distinguish among brands in blind tests (i.e.,taste or other use of the products without labels) .Nonetheless,even when prices are similar,consumers have strong preferences for specific brands.They may buy out of habit,which is the basis of

Accepted Answer

A)   extended problem solving.
B)   limited problem solving.
C)   routine problem solving.
D)   high-involvement problem solving.
E)   personal problem solving.F) A) and E)
G) A) and D)

Question 18

Would you agree or disagree with the following statement?
 "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Accepted Answer

Students should agreE Firms have begun t...

Question 19

There are five stages in the consumer purchase decision process.The first stage is

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity identification.
E)   problem recognition.F) A) and B)
G) C) and D)

Question 20

Figure 4-3 
-In Figure 4-3,column B represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   intermediate problem solving
B)   routine problem solving
C)   limited problem solving
D)   extended problem solving
E)   integrated problem solvingF) C) and E)
G) D) and E)

Exam 4: Understanding Consumer Behavior

Brand loyalty refers to

Correct Answer
verified

Motivation refers to

Correct Answer
verified

What does lifestyle mean and why is it important to marketers?

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Correct Answer
verified

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line.This group consists of __________ for activewear clothing.

Correct Answer
verified

In the VALS framework,the segment with the most abundant resources,known as __________,includes successful,sophisticated,take-charge people with high self-esteem and resources of all kinds.

Correct Answer
verified

Why is learning important to marketing?

Correct Answer
verified
Learning is important to marketing becau...
View Answer

Correct Answer
verified

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct Answer
verified

Which of the following is not a strategy used by marketers of high-involvement offerings?

Correct Answer
verified

What is a subculture? Name examples of products targeted at American subcultures.

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

There are five stages in the consumer purchase decision process.The first stage is

Correct Answer
verified

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,or vacationers.

Correct Answer
verified

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct Answer
verified

Figure 4-3 -In Figure 4-3,column A represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

Correct Answer
verified

eHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

Correct Answer
verified

Figure 4-3 -In Figure 4-3,column B represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct Answer
verified
Students should agreE Firms have begun t...
View Answer

Exam 4: Understanding Consumer Behavior

Brand loyalty refers to

Correct AnswerverifiedShow Answer

Motivation refers to

Correct AnswerverifiedShow Answer

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

Firms such as General Electric,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Correct AnswerverifiedShow Answer

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Correct AnswerverifiedShow Answer

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line.This group consists of __________ for activewear clothing.

Correct AnswerverifiedShow Answer

In the VALS framework,the segment with the most abundant resources,known as __________,includes successful,sophisticated,take-charge people with high self-esteem and resources of all kinds.

Correct AnswerverifiedShow Answer

Why is learning important to marketing?

Correct AnswerverifiedLearning is important to marketing becau...View AnswerShow Answer

Correct AnswerverifiedShow Answer

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct AnswerverifiedShow Answer

Which of the following is not a strategy used by marketers of high-involvement offerings?

Correct AnswerverifiedShow Answer

What is a subculture? Name examples of products targeted at American subcultures.

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

There are five stages in the consumer purchase decision process.The first stage is

Correct AnswerverifiedShow Answer

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents,part of its workforce,or vacationers.

Correct AnswerverifiedShow Answer

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct AnswerverifiedShow Answer

Figure 4-3 -In Figure 4-3,column A represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

eHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

Figure 4-3 -In Figure 4-3,column B represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct AnswerverifiedStudents should agreE Firms have begun t...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Lifestyle is a mode of living that is id...
View Answer

Correct Answer
verified

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Learning is important to marketing becau...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Students should agreE Firms have begun t...
View Answer