Question 1

Generation Y is sometimes referred to as

Accepted Answer

A)   echo-boomers.
B)   baby boomers.
C)   baby busters.
D)   the downtrodden generation.
E)   GenerationF) A) and B)
G) B) and E)

Question 2

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Accepted Answer

A)   industry practices
B)   social legislation
C)   societal culture and norms
D)   changes in international law
E)   organizational culture and expectationsF) A) and C)
G) A) and D)

Question 3

Stakeholder responsibility refers to

Accepted Answer

A)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the duty of a firm to maximize profits for its owners or stockholders.
D)   the concept that no expansion or additional research and development will occur until a company is making a profit.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) A) and C)
G) C) and D)

Question 4

Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip would not affect the disk drive motor until after six to 12 months of use.This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all those that had the faulty chip.This action is an example of

Accepted Answer

A)   hedonism.
B)   utilitarianism.
C)   moral idealism.
D)   existentialism.
E)   socialism.F) A) and B)
G) None of the above

Question 5

This year the Shafer family has dined at nice restaurants almost four times a week.Between raises received by Mr.and Mrs.Shafer,their family income rose 11 percent,while the cost of living rose by 4 percent and property taxes went up 5 percent in their community.As a result,the family eats outside the home more often now,compared to dining out only a few times a month a few years ago.This reflects

Accepted Answer

A)   an increase in the number of fine restaurants during times of economic upswing.
B)   a reaction to an increase of discretionary income.
C)   a significant drop in disposable income since there was a negative gain in income.
D)   a rise in deflation.
E)   a shift from investing to spending.F) B) and D)
G) B) and E)

Question 6

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A)   centers on the idea that good will always triumph over evil.
B)   follows the Golden Rule, "You should treat others as you would like others to treat you."
C)   all human beings are basically good.
D)   considers individual rights or duties as universal, regardless of the outcome.
E)   prefers the outcome that provides "the greatest good for the greatest number."F) C) and D)
G) A) and B)

Question 7

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A)   pure competition
B)   cross-market competition
C)   an oligopoly
D)   a monopoly
E)   monopolistic competitionF) C) and D)
G) B) and D)

Question 8

AT&T,Verizon,Sprint,and T-Mobile serve more than 95 percent of the subscribers in the U.S.wireless mobile phone market.Which form of competition characterizes this market?

Accepted Answer

A)   pure competition
B)   limited competition
C)   a monopoly
D)   an oligopoly
E)   monopolistic competitionF) B) and D)
G) C) and D)

Question 9

Apple Pay Ad 
-Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.Apple Pay for iPads and iPhones is most likely to replace or substitute for

Accepted Answer

A)   financial market trades.
B)   digital video recorders.
C)   credit cards and cash.
D)   printed catalogs.
E)   online banking.F) C) and D)
G) A) and B)

Question 10

Many consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)   McDonald's "I'm Lovin' It" campaign.
B)   Brita's "Filter for Good" campaign.
C)   Diesel's "Be Stupid" campaign.
D)   Liz Claiborne's "Claiborne for Men" campaign.
E)   Samsung's "The Jitterbug" campaign.F) A) and E)
G) None of the above

Question 11

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)   Social forces can have a dramatic impact on marketing strategy.
B)   As a social force, consumer incomes have more impact on marketing strategy than demographics.
C)   Social forces within an organization motivate employees to improve their productivity.
D)   Social forces determine all of the other environmental forces that affect an organization.
E)   Of all the environmental forces, social forces are the easiest for a marketer to manipulate.F) A) and B)
G) A) and C)

Question 12

Even if she pays high taxes and has high expenses for necessities,if a consumer's __________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Accepted Answer

A)   savings rate
B)   gross income
C)   taxes
D)   discretionary income
E)   disposable incomeF) None of the above
G) B) and E)

Question 13

The Federal Trade Commission investigated Google as potentially being ________,but found that despite its very large market share,it had not harmed competition.

Accepted Answer

A)   a pure competitor
B)   an oligopoly
C)   a monopolistic competitor
D)   a monopoly
E)   a megopolyF) C) and E)
G) D) and E)

Question 14

The network of products embedded with connectivity-enabled electronics has come to be known as

Accepted Answer

A)   marketspace.
B)   the extranet.
C)   the Internet of Things.
D)   the cloud.
E)   universal connection.F) C) and D)
G) B) and C)

Question 15

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A)   reflects the will of the largest or most powerful ethnic or racial group.
B)   is determined by the largest generational cohort at a given point in time.
C)   becomes the basis of all legislation-federal, state, and local-in societies around the world.
D)   expresses the diverse backgrounds of a nation's subcultures.
E)   dictates what is morally right and just.F) C) and E)
G) A) and D)

Question 16

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A)   Food and Drug Administration
B)   U.S. Department of Justice
C)   Federal Trade Commission
D)   Better Business Bureau
E)   American Marketing AssociationF) C) and D)
G) A) and B)

Question 17

How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s, the legal concept of c...

Question 18

Nestlé's marketing of Good Start infant formula,sold by Nestlé's Carnation Co.,promoted the product as hypoallergenic.However,some severely milk-allergic infants experienced serious side effects after using Good Start,including convulsive vomiting.A Nestlé vice president defended the claim and product,saying,"I don't understand why our product should work in 100 percent of cases.If we wanted to say it was foolproof,we would have called it allergy-free.We call it hypo-,or less,allergenic." Nestlé's actions exemplify which of the following philosophies?

Accepted Answer

A)   existentialism
B)   moral idealism
C)   communism
D)   socialism
E)   utilitarianismF) C) and D)
G) B) and C)

Question 19

Social responsibility refers to

Accepted Answer

A)   a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)   a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)   a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights.
D)   the view that organizations are part of a larger society and are accountable to that society for their actions.
E)   a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.F) B) and D)
G) A) and C)

Question 20

A formal statement of ethical principles and rules of conduct is referred to as

Accepted Answer

A)   an ethical mission.
B)   a moral code.
C)   a core value pronouncement.
D)   a code of conduct.
E)   a code of ethics.F) A) and E)
G) B) and C)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The network of products embedded with connectivity-enabled electronics has come to be known as

Correct Answer
verified

Social responsibility refers to

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct Answer
verified

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct Answer
verified

Apple Pay Ad -Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.Apple Pay for iPads and iPhones is most likely to replace or substitute for

Correct Answer
verified

The Federal Trade Commission investigated Google as potentially being ________,but found that despite its very large market share,it had not harmed competition.

Correct Answer
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Stakeholder responsibility refers to

Correct Answer
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AT&T,Verizon,Sprint,and T-Mobile serve more than 95 percent of the subscribers in the U.S.wireless mobile phone market.Which form of competition characterizes this market?

Correct Answer
verified

Generation Y is sometimes referred to as

Correct Answer
verified

How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct Answer
verified
Before the 1960s, the legal concept of c...
View Answer

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct Answer
verified

Even if she pays high taxes and has high expenses for necessities,if a consumer's __________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Correct Answer
verified

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct Answer
verified

Moral idealism refers to a personal moral philosophy that

Correct Answer
verified

A formal statement of ethical principles and rules of conduct is referred to as

Correct Answer
verified

Which of the following statements regarding social forces is most accurate?

Correct Answer
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Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The network of products embedded with connectivity-enabled electronics has come to be known as

Correct AnswerverifiedShow Answer

Social responsibility refers to

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct AnswerverifiedShow Answer

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct AnswerverifiedShow Answer

Apple Pay Ad -Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.Apple Pay for iPads and iPhones is most likely to replace or substitute for

Correct AnswerverifiedShow Answer

The Federal Trade Commission investigated Google as potentially being ________,but found that despite its very large market share,it had not harmed competition.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

AT&T,Verizon,Sprint,and T-Mobile serve more than 95 percent of the subscribers in the U.S.wireless mobile phone market.Which form of competition characterizes this market?

Correct AnswerverifiedShow Answer

Generation Y is sometimes referred to as

Correct AnswerverifiedShow Answer

How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct AnswerverifiedBefore the 1960s, the legal concept of c...View AnswerShow Answer

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct AnswerverifiedShow Answer

Even if she pays high taxes and has high expenses for necessities,if a consumer's __________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Correct AnswerverifiedShow Answer

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct AnswerverifiedShow Answer

Moral idealism refers to a personal moral philosophy that

Correct AnswerverifiedShow Answer

A formal statement of ethical principles and rules of conduct is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding social forces is most accurate?

Correct AnswerverifiedShow Answer

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Before the 1960s, the legal concept of c...
View Answer

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