Question 1

Prudential,a financial planning firm,offers retirement plans and wealth management advice.These products are most likely targeted toward which generational cohort?

Accepted Answer

A)   Generation X
B)   baby busters
C)   Generation Y
D)   the greatest generation
E)   baby boomersF) A) and B)
G) A) and C)

Question 2

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A)   economic espionage and bribery.
B)   price fixing and copyright infringement.
C)   bribery and extortion.
D)   price fixing and economic espionage.
E)   economic espionage and antitrust infractions.F) A) and E)
G) D) and E)

Question 3

Two former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologist's offices to find names of patients that would benefit Amgen's drug Enbrel,a psoriasis treatment.After reporting this practice to the president,one rep was fired and the other resigned after receiving a poor performance review.Both sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.The two sales representatives are

Accepted Answer

A)   scabs.
B)   cronies.
C)   whistle-blowers.
D)   contrarians.
E)   ombudsmen.F) All of the above
G) None of the above

Question 4

Which of the products in the Brands photo is least likely to be concerned with having its name become generic?

Accepted Answer

A)   Kleenex because most people just ask for a tissue
B)   Jell-O because there are no other gelatin desserts
C)   All Sport Disk because most people call it a Frisbee
D)   Q-Tips because most people call it a cotton swab
E)   Vaseline because most people refer to it as petroleum jellyF) A) and B)
G) A) and C)

Question 5

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Accepted Answer

A)   pure competition
B)   a pure monopoly
C)   an oligopoly
D)   monopolistic competition
E)   a megopolyF) A) and B)
G) A) and C)

Question 6

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)   A company that makes its furniture from rare tropical woods is practicing sustainable development.
B)   Currently, sustainable development is a luxury in which only large multinational companies can engage.
C)   Sustainable development is achieved when a firm's sales growth rate increases an average of 1 to 2 percent a year for a period of at least five years.
D)   A mining company that replants native vegetation after mining ceases practices sustainable development.
E)   Unfortunately, only a small number of consumers care whether a company practices sustainable development.F) A) and C)
G) C) and E)

Question 7

Leah had an excellent year as a salesperson in 2015,earning $98 ,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24
,000.What was her disposable income?

Accepted Answer

A)   $36,000
B)   $74,000
C)   $60,000
D)   $98,000
E)   There is not enough data provided to calculate her discretionary income.F) None of the above
G) A) and C)

Question 8

Ethics refers to the

Accepted Answer

A)   religious tenets of a country or ethnic region that shape its culture.
B)   social norms of a nation, community, or family.
C)   values and standards of society that are enforceable in the courts.
D)   moral principles and values that govern the actions and decisions of an individual or group.
E)   universal laws of man that go beyond an individual or a group's beliefs of nations or religions.F) A) and B)
G) A) and C)

Question 9

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the ordered clothes will fit.ImageTwin has developed a scanning system that obtains the measurements of individuals,which is then fed into a database.When you want to buy something at LandsEnd.com,you can see a 3-D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

A)   economic
B)   technological
C)   sociocultural
D)   competitive
E)   marketing mixF) A) and E)
G) C) and D)

Question 10

Explain marketspace and its relevance for marketing.

Accepted Answer

The transformative power of technology m...

Question 11

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A)   federal regulatory agencies such as the FTC
B)   federal, state, and local legislation
C)   the U.S. Supreme Court
D)   culture
E)   organizational core valuesF) A) and C)
G) A) and E)

Question 12

By 2030,the U.S.population is expected to exceed

Accepted Answer

A)   273 million.
B)   314 million.
C)   323 million.
D)   359 million.
E)   414 million.F) A) and B)
G) A) and C)

Question 13

Employees who report unethical or illegal actions of their employers are referred to as

Accepted Answer

A)   whistle-blowers.
B)   scabs.
C)   cronies.
D)   corporate snitches.
E)   ombudsmen.F) C) and D)
G) A) and D)

Question 14

Small businesses employ about __________ of all private-sector employees.

Accepted Answer

A)   one-quarter
B)   one-third
C)   one-half
D)   three-quarters
E)   ninety percentF) C) and D)
G) A) and B)

Question 15

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.In March 2011,Apple filed a lawsuit against Amazon for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A)   Apple risks losing its status as a generic smartphone and tablet device manufacturer.
B)   In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic.
C)   The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
D)   The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon.
E)   By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.F) B) and C)
G) A) and B)

Question 16

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Accepted Answer

A)   a crony.
B)   a scab.
C)   a whistle-blower.
D)   a corporate snitch.
E)   an ombudsman.F) A) and D)
G) B) and E)

Question 17

Describe the difference between ethics and laws.

Accepted Answer

Ethics are the moral principles and valu...

Question 18

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Accepted Answer

A)   customs.
B)   morals.
C)   norms.
D)   culture.
E)   ethics.F) D) and E)
G) All of the above

Question 19

Explain the difference between societal culture and business culture.

Accepted Answer

Societal culture provides a foundation f...

Question 20

The changes in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Accepted Answer

A)   automobile prices
B)   fuel prices
C)   the number of people competing for jobs
D)   consumer confidence
E)   home valuesF) All of the above
G) A) and B)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct Answer
verified

Correct Answer
verified

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Correct Answer
verified

Prudential,a financial planning firm,offers retirement plans and wealth management advice.These products are most likely targeted toward which generational cohort?

Correct Answer
verified

By 2030,the U.S.population is expected to exceed

Correct Answer
verified

Employees who report unethical or illegal actions of their employers are referred to as

Correct Answer
verified

Leah had an excellent year as a salesperson in 2015,earning $98 ,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24 ,000.What was her disposable income?

Correct Answer
verified

Correct Answer
verified

Small businesses employ about __________ of all private-sector employees.

Correct Answer
verified

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Correct Answer
verified

The changes in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct Answer
verified

Explain marketspace and its relevance for marketing.

Correct Answer
verified
The transformative power of technology m...
View Answer

Explain the difference between societal culture and business culture.

Correct Answer
verified
Societal culture provides a foundation f...
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An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Correct Answer
verified

Which of the following is a socializing force that dictates what is morally right and just?

Correct Answer
verified

Correct Answer
verified

Which of the products in the Brands photo is least likely to be concerned with having its name become generic?

Correct Answer
verified

Ethics refers to the

Correct Answer
verified

Which of the following statements about sustainable development is most accurate?

Correct Answer
verified

Describe the difference between ethics and laws.

Correct Answer
verified
Ethics are the moral principles and valu...
View Answer

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Correct AnswerverifiedShow Answer

Prudential,a financial planning firm,offers retirement plans and wealth management advice.These products are most likely targeted toward which generational cohort?

Correct AnswerverifiedShow Answer

By 2030,the U.S.population is expected to exceed

Correct AnswerverifiedShow Answer

Employees who report unethical or illegal actions of their employers are referred to as

Correct AnswerverifiedShow Answer

Leah had an excellent year as a salesperson in 2015,earning $98 ,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24 ,000.What was her disposable income?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Small businesses employ about __________ of all private-sector employees.

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Correct AnswerverifiedShow Answer

The changes in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct AnswerverifiedShow Answer

Explain marketspace and its relevance for marketing.

Correct AnswerverifiedThe transformative power of technology m...View AnswerShow Answer

Explain the difference between societal culture and business culture.

Correct AnswerverifiedSocietal culture provides a foundation f...View AnswerShow Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Correct AnswerverifiedShow Answer

Which of the following is a socializing force that dictates what is morally right and just?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the products in the Brands photo is least likely to be concerned with having its name become generic?

Correct AnswerverifiedShow Answer

Ethics refers to the

Correct AnswerverifiedShow Answer

Which of the following statements about sustainable development is most accurate?

Correct AnswerverifiedShow Answer

Describe the difference between ethics and laws.

Correct AnswerverifiedEthics are the moral principles and valu...View AnswerShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The transformative power of technology m...
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Societal culture provides a foundation f...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Ethics are the moral principles and valu...
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