Question 1

The Lanham Act (1946)

Accepted Answer

A)   prevents someone from using a trademark on a noncompeting product.
B)   protects the consumer from product defects.
C)   provides for registration of a company's trademarks.
D)   allows a company to secure rights to a name before its actual use.
E)   facilitates the protection of U.S. trademark rights throughout the world.F) B) and D)
G) A) and E)

Question 2

The purpose of the Clayton Act is to

Accepted Answer

A)   provide incentives for interstate commerce.
B)   forbid actions that are likely to lessen competition, although no actual harm has yet occurred.
C)   exact compensation from firms found guilty of violating fair trade practices.
D)   repeal provisions of the Sherman Antitrust Act that stifled innovation.
E)   strengthen the Robinson-Patman Act.F) C) and D)
G) B) and E)

Question 3

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

Accepted Answer

A)   profits
B)   responsibilities
C)   idealisms
D)   codes
E)   trendsF) B) and C)
G) A) and D)

Question 4

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.

Accepted Answer

A)   Generation Z
B)   Generation Y
C)   Millennials
D)   Generation X
E)   Baby boomersF) A) and D)
G) A) and C)

Question 5

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)   consumer protection.
B)   self-regulation.
C)   industry accountability.
D)   voluntary compliance.
E)   government-imposed ethical policing.F) C) and D)
G) All of the above

Question 6

Economic espionage refers to

Accepted Answer

A)   the destruction of a competitor's products or services through physical damage of property or damage to their reputation.
B)   persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement.
C)   an illicit payment made to someone who has facilitated a transaction or appointment.
D)   the collection of trade secrets or other intellectual property from foreign countries or governments.
E)   the clandestine collection of trade secrets or proprietary information about a company's competitors.F) A) and B)
G) A) and C)

Question 7

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 8

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)   the FTC
B)   industry trade associations
C)   moral suasion
D)   the courts
E)   competitorsF) All of the above
G) None of the above

Question 9

Cause marketing refers to

Accepted Answer

A)   efforts to tie the charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C)   marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)   situations in which marketing actions that took place actually caused more harm than good.F) A) and E)
G) B) and D)

Question 10

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Accepted Answer

A)   Economic espionage
B)   Utilitarianism
C)   Business intelligence
D)   Oligopoly
E)   BriberyF) All of the above
G) C) and E)

Question 11

A national pet health care provider recently made a competitive move when it acquired new information.A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it.The national pet health care provider's marketing manager was notified immediately through a news monitoring service.The firm quickly added a similar offering,and got it to the market before its rival.The marketing manager relied on __________ to keep abreast of competitors' activities.

Accepted Answer

A)   legitimate environmental scanning
B)   economic espionage
C)   kickbacks
D)   corporate piracy
E)   primary market researchF) A) and E)
G) C) and D)

Question 12

Technology is defined as

Accepted Answer

A)   any device or process based on scientific discoveries that are less than one year old.
B)   any mechanical device used in the production or distribution of a product.
C)   scientific findings that are used now or are able to generate a profit.
D)   ideas or concepts that will one day be translated into usable devices, mechanisms, or processes.
E)   the inventions or innovations from applied science or engineering research.F) A) and E)
G) A) and D)

Question 13

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)   Lanham Act.
B)   Sherman Antitrust Act.
C)   Federal Trade Commission Act.
D)   Robinson-Patman Act.
E)   Clayton Act.F) C) and E)
G) A) and D)

Question 14

Visa and MasterCard have recently been accused of violating antitrust laws by improperly fixing credit and debit card fees (known as swipe fees) paid by retailers to use their services,creating an anti-competitive environment.Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.

Accepted Answer

A)   economic
B)   ecological
C)   technological
D)   regulatory
E)   socialF) A) and E)
G) A) and D)

Question 15

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Accepted Answer

A)   societal norms.
B)   societal mores.
C)   business cultures.
D)   fair trade practices.
E)   corporate values.F) B) and E)
G) B) and D)

Question 16

Americans born between 1977 and 1994 are referred to as

Accepted Answer

A)   Generation X.
B)   baby boomers.
C)   Generation Y.
D)   baby busters.
E)   Generation Z.F) A) and E)
G) A) and B)

Question 17

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Accepted Answer

A)   utilitarianism
B)   self-regulation
C)   economic espionage
D)   consumerism
E)   caveat emptorF) B) and E)
G) B) and D)

Question 18

When shopping on the Internet,most consumers assume their personal information is confidential.If a web retailer proposed sharing its customer information with its partners without telling users,this is related most directly to consumers' right to

Accepted Answer

A)   be heard.
B)   be treated courteously.
C)   safety.
D)   happiness.
E)   be informed.F) B) and C)
G) B) and E)

Question 19

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)   ideals.
B)   morals.
C)   ethics.
D)   culture.
E)   diversity.F) C) and D)
G) C) and E)

Question 20

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

A)   recycle marketing.
B)   cause marketing.
C)   green marketing.
D)   environmental marketing.
E)   triple-top line marketing.F) None of the above
G) A) and B)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Correct Answer
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The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Correct Answer
verified

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct Answer
verified

Correct Answer
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The Lanham Act (1946)

Correct Answer
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In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Correct Answer
verified

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

Correct Answer
verified

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Correct Answer
verified

Technology is defined as

Correct Answer
verified

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Correct Answer
verified

Economic espionage refers to

Correct Answer
verified

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.

Correct Answer
verified

When shopping on the Internet,most consumers assume their personal information is confidential.If a web retailer proposed sharing its customer information with its partners without telling users,this is related most directly to consumers' right to

Correct Answer
verified

The purpose of the Clayton Act is to

Correct Answer
verified

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

Cause marketing refers to

Correct Answer
verified

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct Answer
verified

An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
verified

Americans born between 1977 and 1994 are referred to as

Correct Answer
verified

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Correct AnswerverifiedShow Answer

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Lanham Act (1946)

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In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Correct AnswerverifiedShow Answer

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

Correct AnswerverifiedShow Answer

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Correct AnswerverifiedShow Answer

Technology is defined as

Correct AnswerverifiedShow Answer

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Correct AnswerverifiedShow Answer

Economic espionage refers to

Correct AnswerverifiedShow Answer

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.

Correct AnswerverifiedShow Answer

When shopping on the Internet,most consumers assume their personal information is confidential.If a web retailer proposed sharing its customer information with its partners without telling users,this is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

The purpose of the Clayton Act is to

Correct AnswerverifiedShow Answer

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

Cause marketing refers to

Correct AnswerverifiedShow Answer

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Americans born between 1977 and 1994 are referred to as

Correct AnswerverifiedShow Answer

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Correct AnswerverifiedShow Answer

Correct Answer
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The three major factors affecting busine...
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