Question 1

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A)   social responsibility.
B)   moral idealism.
C)   utilitarianism.
D)   hedonism.
E)   the Golden Rule.F) B) and E)
G) A) and D)

Question 2

Caveat emptor refers to

Accepted Answer

A)   the legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s.
B)   the marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C)   the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D)   the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s.
E)   the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.F) C) and D)
G) A) and B)

Question 3

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1)growing number of older Americans; (2)population shifts to remote suburbs and small towns; (3)increase in per capita income and standard of living; and (4)increased use of various types of communication technology?

Accepted Answer

All four trends are relevant to growing ...

Question 4

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Accepted Answer

A)   competitive advertising
B)   a cease and desist order
C)   a private ruling
D)   a consent degree
E)   a stayF) A) and B)
G) C) and E)

Question 5

All of the following are addressed by an organization's code of ethics except which?

Accepted Answer

A)   the dress, sayings, and manner of work of employees
B)   contributions to political parties and government officials
C)   customer and supplier relationships
D)   accurate record keeping
E)   conflicts of interestF) A) and E)
G) A) and D)

Question 6

Regulation refers to

Accepted Answer

A)   the restrictions that state and federal laws place on business with regard to the conduct of its activities.
B)   constraints placed on businesses for activities that are legal but unethical.
C)   society's values and standards that are enforceable in the courts.
D)   requirements concerning which customers a firm may serve or not serve.
E)   the moral principles and values that govern the actions and decisions of an individual or group.F) A) and E)
G) A) and D)

Question 7

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   the marketing concept.
D)   green marketing.
E)   cause marketing.F) B) and C)
G) B) and E)

Question 8

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Accepted Answer

A)   contracts and agreements between members of the same industry.
B)   state and local laws regarding ethical business behavior.
C)   the dress codes, manner of work, and sayings of its employees.
D)   the socially responsible behaviors of its customers.
E)   the involvement of shareholders with an organization's day-to-day marketing decisions.F) B) and C)
G) None of the above

Question 9

All of the following statements are true except which?

Accepted Answer

A)   LEED stands for Leadership in Energy and Environmental Design.
B)   Today's college graduates now seek green jobs that involve some aspect of social responsibility.
C)   Colleges of business have yet to establish sustainability course electives and case studies.
D)   Many students want to be involved with organizations such as Net Impact to use business to improve the world.
E)   Millennials want to make a difference by making the world a better place.F) A) and B)
G) A) and C)

Question 10

Next Issue App 
-Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.The Next Issue app for tablets and smartphones with wireless connectivity are most likely to replace or substitute for

Accepted Answer

A)   TV broadcasts.
B)   digital video recorders.
C)   printed publications.
D)   printed images.
E)   online video games.F) C) and E)
G) B) and D)

Question 11

Kelly had an excellent year as a salesperson in 2015,earning $97 ,000.She paid $37,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24
,000.What was her discretionary income?

Accepted Answer

A)   $36,000
B)   $60,000
C)   $73,000
D)   $97,000
E)   Not enough information is provided to calculate her discretionary income.F) D) and E)
G) C) and D)

Question 12

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced.A business introducing a product into such a country needs to know that its __________ may lead to trademark infringements.

Accepted Answer

A)   religious precepts
B)   antecedent states
C)   moral idealism
D)   societal culture and norms
E)   utilitarianismF) C) and D)
G) A) and B)

Question 13

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Accepted Answer

A)   The Federal Trade Commission (FT
C)   has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites.
B)   Technological advances in data storage, server speed, and software integration have made Facebook increasingly fast and convenient.
C)   Its rivalry with Google, Twitter, and Snapchat and new social networks encourage rapid expansion.
D)   The cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people.
E)   People increasingly look for new ways to communicate, obtain information, and offer opinions.F) A) and B)
G) A) and E)

Question 14

Though registration under the Lanham Act provides important advantages to a trademark owner,

Accepted Answer

A)   copyright protection is preferred for most branding in the United States.
B)   foreign firms are not allowed to register.
C)   it has resulted in an anti-competitive environment for domestic firms.
D)   patent law is preferred for most branding in the United States.
E)   it does not confer ownership.F) A) and B)
G) A) and C)

Question 15

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)   Carnegie Hall.
B)   Madison Square Garden.
C)   Liberty Hall.
D)   the Statue of Liberty.
E)   Radio City Music Hall.F) B) and E)
G) C) and D)

Question 16

MasterCard International links usage of its card with fund-raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges from its credit card charges to the institutions.What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,...

Question 17

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Accepted Answer

A)   races or ethnic groups.
B)   nations.
C)   religions.
D)   generational cohorts.
E)   genders.F) B) and D)
G) D) and E)

Question 18

When compared to other generational cohorts,members of Generation Y are most likely to influence

Accepted Answer

A)   packaged food products.
B)   health care and insurance.
C)   communication and networking devices.
D)   retirement plans.
E)   automobile design.F) B) and D)
G) C) and E)

Question 19

Agribusinesses that sell commodity products such as wheat,rice,and corn are often in __________ position with their competitors.

Accepted Answer

A)   a limited competition
B)   a pure competition
C)   an oligopolistic competition
D)   a monopolistic competition
E)   a monopolisticF) B) and C)
G) A) and E)

Question 20

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   An employee is unhappy because his company is downsizing.
B)   An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)   A salesperson for a company finds out that a member of his softball team, who works for another firm, "borrowed" some wheelbarrows from that firm to use for his personal use and calls his boss.
D)   An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund; they lost value last year despite an upturn in the stock market.
E)   An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.F) C) and D)
G) A) and E)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct Answer
verified

Kelly had an excellent year as a salesperson in 2015,earning $97 ,000.She paid $37,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24 ,000.What was her discretionary income?

Correct Answer
verified

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct Answer
verified

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct Answer
verified

Agribusinesses that sell commodity products such as wheat,rice,and corn are often in __________ position with their competitors.

Correct Answer
verified

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct Answer
verified

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of

Correct Answer
verified

Correct Answer
verified

All of the following statements are true except which?

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

Next Issue App -Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.The Next Issue app for tablets and smartphones with wireless connectivity are most likely to replace or substitute for

Correct Answer
verified

Though registration under the Lanham Act provides important advantages to a trademark owner,

Correct Answer
verified

All of the following are addressed by an organization's code of ethics except which?

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

When compared to other generational cohorts,members of Generation Y are most likely to influence

Correct Answer
verified

Caveat emptor refers to

Correct Answer
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Regulation refers to

Correct Answer
verified

Correct Answer
verified
All four trends are relevant to growing ...
View Answer

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct AnswerverifiedShow Answer

Kelly had an excellent year as a salesperson in 2015,earning $97 ,000.She paid $37,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24 ,000.What was her discretionary income?

Correct AnswerverifiedShow Answer

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct AnswerverifiedShow Answer

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct AnswerverifiedShow Answer

Agribusinesses that sell commodity products such as wheat,rice,and corn are often in __________ position with their competitors.

Correct AnswerverifiedShow Answer

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct AnswerverifiedShow Answer

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following statements are true except which?

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Next Issue App -Technological advances sometimes have disruptive effects.One great advance can replace or substitute for existing products in a relatively short period.The Next Issue app for tablets and smartphones with wireless connectivity are most likely to replace or substitute for

Correct AnswerverifiedShow Answer

Though registration under the Lanham Act provides important advantages to a trademark owner,

Correct AnswerverifiedShow Answer

All of the following are addressed by an organization's code of ethics except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis practice is called cause marketing,...View AnswerShow Answer

When compared to other generational cohorts,members of Generation Y are most likely to influence

Correct AnswerverifiedShow Answer

Caveat emptor refers to

Correct AnswerverifiedShow Answer

Regulation refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAll four trends are relevant to growing ...View AnswerShow Answer

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
This practice is called cause marketing,...
View Answer

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Correct Answer
verified

Correct Answer
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Correct Answer
verified
All four trends are relevant to growing ...
View Answer

Correct Answer
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