Question 1

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

Accepted Answer

A)   ten
B)   seven
C)   five
D)   three
E)   twoF) B) and C)
G) A) and B)

Question 2

For millennials,"positive business" involvement means

Accepted Answer

A)   engaging in free market economics with fair but limited regulations to manage exchange relationships.
B)   being part of a movement that balances the interests of shareholders, employees, and society.
C)   exploiting a nation's natural resources for the betterment of its society.
D)   seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching.
E)   executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent.F) None of the above
G) A) and B)

Question 3

The economy is defined as

Accepted Answer

A)   the independent financial factors that are not affected by changes in government spending.
B)   the purchase of the highest quality product for the lowest possible price.
C)   the production, distribution, and consumption of products, services, and ideas by households.
D)   the income, expenditures, and resources that affect the cost of running a business and household.
E)   the forces within a manufacturer's control that affect the demand and supply its offerings.F) A) and B)
G) D) and E)

Question 4

A sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A)   economic
B)   competitive
C)   technological
D)   social
E)   regulatoryF) None of the above
G) A) and B)

Question 5

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Accepted Answer

A)   deflation.
B)   inflation.
C)   prosperity.
D)   a recession.
E)   a depression.F) C) and D)
G) A) and C)

Question 6

The purpose of copyright law is to

Accepted Answer

A)   provide incentives for increased competition.
B)   give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.
C)   level the playing field between inventors who work for large corporations and those who work on their own.
D)   guarantee the quality and safety of any product produced or distributed in the United States.
E)   give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.F) None of the above
G) A) and B)

Question 7

Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge,elevating the work beyond the clichés." For its clients,including Kraft and Revlon,Alma creates ads that are a part of programs incorporating

Accepted Answer

A)   psychographic differences.
B)   population inputs.
C)   multicultural marketing.
D)   a value consciousness.
E)   macroeconomics.F) C) and D)
G) A) and D)

Question 8

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility can be characterized by

Accepted Answer

A)   the triple bottom line, to achieve sustainable, long-term growth.
B)   a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)   an engagement in open and free competition without deception or fraud.
D)   an unrelenting customer focus.
E)   a focus on seller-oriented outcomes.F) B) and D)
G) B) and C)

Question 9

Toyota Motor Corp.executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.

Accepted Answer

A)   moral idealism
B)   stakeholder responsibility
C)   utilitarianism
D)   cause marketing
E)   profit responsibilityF) B) and C)
G) D) and E)

Question 10

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In the most recent report,consumers spent the largest proportion of their income on which of these?

Accepted Answer

A)   education
B)   housing
C)   vacations
D)   entertainment
E)   investmentsF) B) and E)
G) B) and D)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The purpose of copyright law is to

Correct Answer
verified

Correct Answer
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Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

Correct Answer
verified

Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge,elevating the work beyond the clichés." For its clients,including Kraft and Revlon,Alma creates ads that are a part of programs incorporating

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In the most recent report,consumers spent the largest proportion of their income on which of these?

Correct Answer
verified

The economy is defined as

Correct Answer
verified

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct Answer
verified

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility can be characterized by

Correct Answer
verified

For millennials,"positive business" involvement means

Correct Answer
verified

A sudden drop in the average consumer income would be an example of which environmental force?

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The purpose of copyright law is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

Correct AnswerverifiedShow Answer

Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge,elevating the work beyond the clichés." For its clients,including Kraft and Revlon,Alma creates ads that are a part of programs incorporating

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In the most recent report,consumers spent the largest proportion of their income on which of these?

Correct AnswerverifiedShow Answer

The economy is defined as

Correct AnswerverifiedShow Answer

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility can be characterized by

Correct AnswerverifiedShow Answer

For millennials,"positive business" involvement means

Correct AnswerverifiedShow Answer

A sudden drop in the average consumer income would be an example of which environmental force?

Correct AnswerverifiedShow Answer

Correct Answer
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