Question 1

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how __________ forces help improve or replace existing products and companies.

Accepted Answer

A)   ecological
B)   regulatory
C)   legal
D)   competitive
E)   technologicalF) D) and E)
G) A) and B)

Question 2

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Accepted Answer

A)   Lexus 450 all-electric car
B)   Toyota Tundra gas-electric hybrid truck
C)   Scion iQ micro-subcompact compressed natural gas car
D)   Toyota Prius gas-electric hybrid car
E)   Toyota Camry hydrogen fuel cell carF) C) and E)
G) B) and C)

Question 3

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)   economic espionage.
B)   industrial espionage.
C)   marketplace espionage.
D)   industrial surveillance.
E)   patent infringement.F) C) and E)
G) C) and D)

Question 4

Generation X

Accepted Answer

A)   is the least healthy generation since the 1940s.
B)   accounts for twice the amount of consumer spending as any other generational cohort.
C)   is now the largest segment of business travelers.
D)   is interested in distinctive, memorable, and personal experiences.
E)   is a label often used synonymously with the term 'millennials.'F) C) and D)
G) A) and D)

Question 5

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100 ,000.One-third of that went to local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

A)   gross income
B)   bonus income
C)   discretionary income
D)   disposable income
E)   profitF) A) and D)
G) B) and C)

Question 6

Whistle-blowers refer to

Accepted Answer

A)   employees who are simultaneously employed by competing firms and who trade company secrets.
B)   employees who blackmail or extort money from their employers.
C)   employees who are coerced by their employers to participate in illegal or unethical activities.
D)   customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)   employees who report unethical or illegal actions of their employers.F) A) and E)
G) A) and C)

Question 7

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Accepted Answer

A)   social
B)   competitive
C)   regulatory
D)   technological
E)   economicF) C) and D)
G) C) and E)

Question 8

Disposable income refers to

Accepted Answer

A)   the money that remains before paying for taxes and necessities.
B)   the money deducted from a person's paycheck to pay for federal, state, and local taxes.
C)   the total amount of money made by a single individual during his or her lifetime.
D)   the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
E)   the money that is spent for necessities or charitable causes that is exempt from taxation.F) None of the above
G) A) and E)

Question 9

According to the textbook,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Accepted Answer

A)   biotechnology, green technologies, natural user interfaces, and social networks.
B)   neuron technology, lithium batteries, cloud computing, and wireless power.
C)   crowdsourcing, genomics, QR codes, and smart bio watches.
D)   the Internet of Things, computing with five senses, smart grid electricity services, and 3-D technologies.
E)   nanotechnology, autobots, cloud computing, and electric cars.F) A) and E)
G) None of the above

Question 10

Moral idealism refers to

Accepted Answer

A)   a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)   a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)   a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S. Constitution's Bill of Rights.
D)   a formal statement of ethical principles and rules of conduct.
E)   a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.F) B) and D)
G) A) and D)

Question 11

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of __________ force impacting the marketing environment.

Accepted Answer

A)   an economic
B)   a competitive
C)   a technological
D)   a social
E)   a regulatoryF) A) and B)
G) All of the above

Question 12

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of __________ force.

Accepted Answer

A)   a social
B)   an economic
C)   a technological
D)   a competitive
E)   a regulatoryF) A) and D)
G) None of the above

Question 13

Ultimately,ethical choices are based on

Accepted Answer

A)   the personal moral philosophy of the decision maker.
B)   societal culture and norms.
C)   business culture and industry practices.
D)   laws enacted by Congress and regulations by federal and state governments.
E)   chance and opportunity.F) C) and E)
G) All of the above

Question 14

All of the following factors contribute significantly to the rate of change of a country's population except which?

Accepted Answer

A)   life expectancy (the average number of years a population lives from birth) 
B)   immigration (the number of people who enter a country for the purpose of permanent residence) 
C)   population density (defined as the total number of people per square mile/kilometer) 
D)   birth rate (the number of births during a specified time period) 
E)   death rate (the number of deaths during a specified time period) F) C) and D)
G) A) and B)

Question 15

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   benefit marketing.
D)   profit responsibility.
E)   stakeholder responsibility.F) None of the above
G) A) and B)

Question 16

Marketspace refers to

Accepted Answer

A)   the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
B)   websites that allow people to congregate online and exchange views on topics of common interest.
C)   Internet search engines used for the purpose of data mining.
D)   an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings.
E)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.F) None of the above
G) All of the above

Question 17

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen...

Question 18

The social forces in the environment include the __________ of the population and its culture.

Accepted Answer

A)   living standards
B)   social classes
C)   cohorts
D)   ethics
E)   demographic characteristicsF) A) and D)
G) All of the above

Question 19

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Accepted Answer

A)   Lanham Act.
B)   Fair Practices Act.
C)   Caveat Emptor Decree.
D)   Consumer Bill of Rights.
E)   Customer Consent Decree.F) A) and B)
G) All of the above

Question 20

The social forces of the environment include the demographic characteristics of the population and its

Accepted Answer

A)   geographic locations.
B)   social classes.
C)   generational cohorts.
D)   culture.
E)   ethics.F) D) and E)
G) C) and E)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct Answer
verified

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of __________ force.

Correct Answer
verified

Ultimately,ethical choices are based on

Correct Answer
verified

Disposable income refers to

Correct Answer
verified

The social forces in the environment include the __________ of the population and its culture.

Correct Answer
verified

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how __________ forces help improve or replace existing products and companies.

Correct Answer
verified

Marketspace refers to

Correct Answer
verified

All of the following factors contribute significantly to the rate of change of a country's population except which?

Correct Answer
verified

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct Answer
verified

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of __________ force impacting the marketing environment.

Correct Answer
verified

Whistle-blowers refer to

Correct Answer
verified

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income,expen...
View Answer

The social forces of the environment include the demographic characteristics of the population and its

Correct Answer
verified

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Correct Answer
verified

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Correct Answer
verified

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Correct Answer
verified

According to the textbook,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Correct Answer
verified

Generation X

Correct Answer
verified

Moral idealism refers to

Correct Answer
verified

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of __________ force.

Correct AnswerverifiedShow Answer

Ultimately,ethical choices are based on

Correct AnswerverifiedShow Answer

Disposable income refers to

Correct AnswerverifiedShow Answer

The social forces in the environment include the __________ of the population and its culture.

Correct AnswerverifiedShow Answer

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how __________ forces help improve or replace existing products and companies.

Correct AnswerverifiedShow Answer

Marketspace refers to

Correct AnswerverifiedShow Answer

All of the following factors contribute significantly to the rate of change of a country's population except which?

Correct AnswerverifiedShow Answer

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct AnswerverifiedShow Answer

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of __________ force impacting the marketing environment.

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income,expen...View AnswerShow Answer

The social forces of the environment include the demographic characteristics of the population and its

Correct AnswerverifiedShow Answer

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Correct AnswerverifiedShow Answer

Growth of green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are __________ forces that would be identified through an environmental scan.

Correct AnswerverifiedShow Answer

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Correct AnswerverifiedShow Answer

According to the textbook,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Correct AnswerverifiedShow Answer

Generation X

Correct AnswerverifiedShow Answer

Moral idealism refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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The economy pertains to the income,expen...
View Answer

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