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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 51

Multiple Choice

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Figure 2-10 -Which of the following tasks shown in Figure 2-10 can be done sequentially?

A) 1 and 2
B) 2 and 3
C) 3 and 4
D) 5 and 7
E) 6 and 7

F) A) and D)
G) A) and E)

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Question 52

Multiple Choice

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The planning gap refers to

A) the difference between projected total costs and realized total revenues.
B) the difference between projected total costs and net profits.
C) the difference between marginal revenue and marginal cost.
D) the percentage point difference between a firm and its next largest competitor in terms of market share.
E) the difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place.

F) A) and B)
G) All of the above

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Question 53

Multiple Choice

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Motorola,a pioneer firm in the mobile communications space,invented a program known as Six Sigma,that sets as a goal no more than one defect in one million parts manufactured.This is an example of __________ goal.

Today's organizations can be divided into three groups,which are __________ organizations.

Figure 2-1 -In Figure 2-1,C represents the

A marketing metric refers to

All of the following are examples of stakeholders except which?

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Dogs are SBUs that are classified as having

Compared to marketing strategies,marketing tactics generally involve actions that

With the arrival of tablet devices,such as Apple's iPad in 2010,growth in the global PC industry slowed considerably and actually saw negative growth by 2015.If a firm offering a range of PCs had slightly increased its global unit market share of PC sales from 10 to 12 percent but still was not the industry leader,the company should be concerned that this product is a

Hellmann's is a brand owned by Unilever that produces mayonnaise,among other food products.If a marketing manager at Hellman's identified that its brand managers lacked the expertise to create additional growth for the firm's products,she would likely incorporate this knowledge into its SWOT analysis as

An industry refers to

Cross-functional teams refer to

With a marketing dashboard,a marketing manager may get information in the form of all of these except which?

Which of the following statements about strategy is most accurate?

Which of the following statements would most likely be heard at the functional level of an organization?

The top consumer complaint about bananas is how soon they start getting brown spots.Dole,a multinational agricultural company,most likely set __________ goal when it recently began adding stickers to bananas to promote the use of overripe bananas in the Yonanas machine (Dole owns 30 percent of the firm) to make a creamy,guilt-free dessert.

The Ben & Jerry's website states: "Central to the mission of Ben & Jerry's is the belief that all three parts [product mission,economic mission,social mission] must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part." This statement reflects Ben & Jerry's

A situation analysis requires a firm to consider the external forces and trends that affect it.Some of these may be favorable to the organization while others may be unfavorable.Which of the following is an example of an external force?

Ben & Jerry's has earned B-Corp certification from B-Lab,which means it has