Question 1

One of the eight primary reasons for product failure is __________.

Accepted Answer

A)  the product is too innovative
B)  poor product quality
C)  government intervention
D)  no economical access to buyers
E)  too socially controversialF) All of the above
G) A) and E)

Question 2

A full-scale operating model of the product under development is referred to as a(n)

Accepted Answer

A)  operating model.
B)  archetype.
C)  prototype.
D)  initial product.
E)  sample product.F) A) and D)
G) C) and D)

Question 3

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

Accepted Answer

When we say services are intangible, we ...

Question 4

Products a consumer will make a special effort to search out and buy are referred to as

Accepted Answer

A)  derived goods.
B)  shopping products.
C)  convenience products.
D)  specialty products.
E)  prestige products.F) C) and D)
G) B) and E)

Question 5

Business products are also referred to as __________.

Accepted Answer

A)  B2B products
B)  121 products
C)  2N1 products
D)  INC products
E)  2B1 productsF) B) and C)
G) A) and E)

Question 6

According to Figure 10-1 above, column "C" would represent what type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) All of the above
G) A) and D)

Question 7

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  unit demand.
B)  contrived demand.
C)  primary demand.
D)  secondary demand.
E)  derived demand.F) None of the above
G) C) and D)

Question 8

Product item refers to

Accepted Answer

A)  a bundle of items within a product line sold to the same class of consumers.
B)  a specific product characteristic that appears responsible for a product's success.
C)  a specific product characteristic that appears responsible for a product's failure.
D)  a specific product that has a unique brand, size, or price.
E)  the prototype from which marketers make changes before a products final manufacturing.F) C) and D)
G) A) and B)

Question 9

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

Accepted Answer

A)  convenience products
B)  shopping product
C)  specialty products
D)  unsought products
E)  production goodsF) B) and E)
G) C) and E)

Question 10

R&D Magazine named the technology used in the development of the Activeion cleaning solution as one of the most __________ developments in 2008.

Accepted Answer

A)  sophisticated
B)  sustainable
C)  technologically significant
D)  stylist
E)  complicatedF) B) and C)
G) C) and E)

Question 11

164 The key difference between a product line and a product mix is

Accepted Answer

A)  a product line includes all the elements of the product mix; a product mix includes a specific set of product items.
B)  a product line is the term used for consumer products; product mix is the term used to describe industrial products.
C)  a product line is the term used for industrial products; product mix is the term used to describe consumer products.
D)  a product line refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product mix includes everything an organization sells or distributes.
E)  a product mix refers to a limited group of products bound by similar usage, customer base, pricing, distribution, or consumer needs, while a product line includes everything an organization sells.F) C) and D)
G) A) and B)

Question 12

FIGURE 10-3 
-Figure 10-3 above is a representative sample of 3M's

Accepted Answer

A)  target class.
B)  product mix.
C)  product class.
D)  marketing mix.
E)  target mix.F) A) and C)
G) None of the above

Question 13

Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a

Accepted Answer

A)  retail goodwill fee.
B)  bribe.
C)  product support fee.
D)  slotting fee.
E)  product development fee.F) A) and E)
G) B) and C)

Question 14

Equipment-based services do not have the marketing concerns of inconsistency because

Accepted Answer

A)  equipment comes with warranties.
B)  equipment can be easily serviced if something goes wrong.
C)  employees do not have direct contact when providing the service to consumers.
D)  equipment-based services generally deal more with industrial firms and fewer ultimate consumers.
E)  equipment-based services are not really services at all but highly specialized products.F) B) and C)
G) A) and E)

Question 15

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?

Accepted Answer

A)  services
B)  convenience products
C)  specialty products
D)  unsought products
E)  shopping productF) A) and E)
G) A) and D)

Question 16

FIGURE 10-7 
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "B" represents the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  new-product strategy development
E)  market testingF) B) and D)
G) B) and C)

Question 17

A _________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)  nondurable good
B)  durable good
C)  sturdy good
D)  resilient good
E)  robust goodF) D) and E)
G) A) and B)

Question 18

For services, business analysis must consider __________, integrating the service component of the marketing mix with efforts to influence consumer demand.

Accepted Answer

A)  capacity management
B)  total production capabilities
C)  derived demand
D)  virtual inventory management
E)  the service continuumF) A) and B)
G) C) and E)

Question 19

Explain why there would be such a large price difference or price range for unsought goods.

Accepted Answer

An unsought good is an item that the con...

Question 20

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

Accepted Answer

A)  how to change the promotional strategy
B)  whether the problem is internal or external
C)  whether to drop the failing product or market, or keep it
D)  how much they are willing to spend to correct the problem
E)  if the numbers and processes they are using for evaluation are accurateF) None of the above
G) A) and D)

Exam 10: Developing New Products and Services

Kroger required that Birdseye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Kroger supermarkets.This payment is an example of a

Correct AnswerverifiedShow Answer

A full-scale operating model of the product under development is referred to as a(n)

Correct AnswerverifiedShow Answer

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

Correct AnswerverifiedWhen we say services are intangible, we ...View AnswerShow Answer

FIGURE 10-3 -Figure 10-3 above is a representative sample of 3M's

Correct AnswerverifiedShow Answer

Explain why there would be such a large price difference or price range for unsought goods.

Correct AnswerverifiedAn unsought good is an item that the con...View AnswerShow Answer

According to Figure 10-1 above, column "C" would represent what type of product?

Correct AnswerverifiedShow Answer

Product item refers to

Correct AnswerverifiedShow Answer

The demand for a business product that results from the demand for a consumer product is referred to as

Correct AnswerverifiedShow Answer

For services, business analysis must consider __________, integrating the service component of the marketing mix with efforts to influence consumer demand.

Correct AnswerverifiedShow Answer

One of the eight primary reasons for product failure is __________.

Correct AnswerverifiedShow Answer

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "B" represents the __________ stage.

Correct AnswerverifiedShow Answer

R&D Magazine named the technology used in the development of the Activeion cleaning solution as one of the most __________ developments in 2008.

Correct AnswerverifiedShow Answer

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

Correct AnswerverifiedShow Answer

Products a consumer will make a special effort to search out and buy are referred to as

Correct AnswerverifiedShow Answer

164 The key difference between a product line and a product mix is

Correct AnswerverifiedShow Answer

A _________ is defined as an item consumed in one or a few uses.

Correct AnswerverifiedShow Answer

Equipment-based services do not have the marketing concerns of inconsistency because

Correct AnswerverifiedShow Answer

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

Correct AnswerverifiedShow Answer

Business products are also referred to as __________.

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?

Correct AnswerverifiedShow Answer

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When we say services are intangible, we ...
View Answer

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An unsought good is an item that the con...
View Answer

Correct Answer
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