Question 1

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

Accepted Answer

A)  proactive production strategy
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) None of the above
G) D) and E)

Question 2

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party, and decide to buy two, despite the price of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the crystal bowls fall?

Accepted Answer

A)  convenience products
B)  shopping products
C)  specialty products
D)  unsought products
E)  derived goodsF) A) and B)
G) C) and D)

Question 3

A new beverage by Snapple is currently being sold only in the Western United States.Over the next year, Snapple plans to introduce the beverage sequentially into the U.S.from west to east.This is referred to as a

Accepted Answer

A)  limited rollout.
B)  phased geographic rollout.
C)  market-product expansion.
D)  regional rollout.
E)  phased commercialization.F) C) and E)
G) A) and E)

Question 4

FIGURE 10-4 
-According to Figure 10-4 above, column "A" represents a

Accepted Answer

A)  spontaneous innovation.
B)  continuous innovation.
C)  discontinuous innovation.
D)  dynamically continuous innovation.
E)  simultaneous innovation.F) A) and B)
G) A) and E)

Question 5

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Accepted Answer

A)  distinctive competency determination
B)  new-product strategy development
C)  business mission identification
D)  strategic management process
E)  product statement of intentF) A) and E)
G) All of the above

Question 6

A situation where a service provider is available but there is no demand for service is called

Accepted Answer

A)  off-peak pricing.
B)  idle production capacity.
C)  static demand.
D)  capacity management.
E)  capacity inventory.F) A) and E)
G) B) and D)

Question 7

Slotting fees are paid by manufacturers to grocers in payment for space-or slots-in their warehouses and on their retail shelves.Such slotting fees most significantly increase the cost of which stage of the new-product process for food manufacturers?

Accepted Answer

A)  business analysis
B)  market testing
C)  screening and evaluation
D)  commercialization
E)  target classF) A) and E)
G) A) and C)

Question 8

The two main classifications of business products are

Accepted Answer

A)  durable and nondurable.
B)  shopping and support.
C)  tangible and intangible.
D)  production and industrial.
E)  components and support.F) B) and E)
G) B) and D)

Question 9

Services can be classified in several ways, according to whether they are delivered by people or equipment, government agencies, and

Accepted Answer

A)  whether they are profit or nonprofit.
B)  their organizational culture.
C)  how many employees they have.
D)  whether they are environmentally involved.
E)  whether they are owned by individuals or corporations.F) B) and E)
G) D) and E)

Question 10

The Geek Squad is a supplier of __________ services.

Accepted Answer

A)  industrial
B)  convenience
C)  accessory equipment
D)  supplies
E)  installationF) A) and E)
G) A) and B)

Question 11

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product)  with consumers is referred to as

Accepted Answer

A)  new-product strategy development.
B)  idea generation.
C)  alternative evaluation.
D)  a concept test.
E)  market testing.F) A) and E)
G) A) and D)

Question 12

Concept testing is used at which stage in the new-product process?

Accepted Answer

A)  new-product strategy development
B)  idea generation
C)  alternative evaluation
D)  screening and evaluation
E)  market testingF) A) and D)
G) D) and E)

Question 13

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  unsought
E)  servicesF) A) and C)
G) A) and B)

Question 14

Dell used __________ to develop an online site to generate 13,464 ideas for new products and Web site and marketing improvements.

Accepted Answer

A)  braining storming
B)  data mining techniques
C)  crowdsourcing
D)  outsourcing
E)  cloud computingF) A) and B)
G) C) and E)

Question 15

148 The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A)  independent stock code
B)  universal product code
C)  distinct stock size
D)  stock keeping unit
E)  order quantity codeF) A) and B)
G) A) and D)

Question 16

Which of the following is the best example of a convenience product?

Accepted Answer

A)  Apple iPod
B)  Lexus LS 400 luxury automobile
C)  flight on American Airlines
D)  Roget's Thesaurus
E)  toothpasteF) D) and E)
G) A) and B)

Question 17

Idle production capacity is

Accepted Answer

A)  a situation where demand exceeds availability of service providers and as a result, no services can be offered.
B)  the base line of service where supply of service providers and demand for service are equal.
C)  a situation where a service provider is available but there is no demand.
D)  setting prices that vary with fluctuations of service demand, such as seasonal hotel rates.
E)  related to the consumers not being able to distinguish the service provider from the service itself.F) A) and D)
G) A) and E)

Question 18

An item consumed in one or a few uses, such as food product and fuel, are referred to as __________.

Accepted Answer

A)  service items
B)  nondurable goods
C)  durable goods
D)  disposable goods
E)  transitory goodsF) C) and D)
G) A) and D)

Question 19

The inventory costs of services include:

Accepted Answer

A)  equipment and training costs.
B)  management and material costs.
C)  service delivery and spoilage costs.
D)  salary of service provider and equipment costs.
E)  salary of service provider and training costs.F) C) and D)
G) B) and D)

Question 20

Idea generation is the stage in the new product process that

Accepted Answer

A)  develops a pool of concepts as candidates for new-products screening and evaluation.
B)  selects a single concept and scrutinizes it for all potential benefits and flaws.
C)  separates ideas into two categories: consumer generated and organization generated.
D)  requires the organization to perform a SWOT analysis and an environmental scan.
E)  establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development.F) C) and E)
G) A) and B)

Exam 10: Developing New Products and Services

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Correct AnswerverifiedShow Answer

Services can be classified in several ways, according to whether they are delivered by people or equipment, government agencies, and

Correct AnswerverifiedShow Answer

FIGURE 10-4 -According to Figure 10-4 above, column "A" represents a

Correct AnswerverifiedShow Answer

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Idle production capacity is

Correct AnswerverifiedShow Answer

Idea generation is the stage in the new product process that

Correct AnswerverifiedShow Answer

Slotting fees are paid by manufacturers to grocers in payment for space-or slots-in their warehouses and on their retail shelves.Such slotting fees most significantly increase the cost of which stage of the new-product process for food manufacturers?

Correct AnswerverifiedShow Answer

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as

Correct AnswerverifiedShow Answer

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Correct AnswerverifiedShow Answer

The inventory costs of services include:

Correct AnswerverifiedShow Answer

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party, and decide to buy two, despite the price of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the crystal bowls fall?

Correct AnswerverifiedShow Answer

A new beverage by Snapple is currently being sold only in the Western United States.Over the next year, Snapple plans to introduce the beverage sequentially into the U.S.from west to east.This is referred to as a

Correct AnswerverifiedShow Answer

Concept testing is used at which stage in the new-product process?

Correct AnswerverifiedShow Answer

The Geek Squad is a supplier of __________ services.

Correct AnswerverifiedShow Answer

The two main classifications of business products are

Correct AnswerverifiedShow Answer

Dell used __________ to develop an online site to generate 13,464 ideas for new products and Web site and marketing improvements.

Correct AnswerverifiedShow Answer

Which of the following is the best example of a convenience product?

Correct AnswerverifiedShow Answer

An item consumed in one or a few uses, such as food product and fuel, are referred to as __________.

Correct AnswerverifiedShow Answer

148 The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Correct AnswerverifiedShow Answer

A situation where a service provider is available but there is no demand for service is called

Correct AnswerverifiedShow Answer

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