A) faculty customers.
B) staff customers.
C) day commuter customers.
D) night commuter customers.
E) dinner customers.
G) A) and C)
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A) The ability to assign buyers to a segment is cost-effective and simple.
B) The result of segmenting will cause an increase in market share or profit.
C) There are significant similarities among buyers in the market segment.
D) There is a potential marketing action to reach the segment.
E) Buyers throughout the market have very similar wants and needs.
G) A) and E)
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A) against high producing market segments.
B) against low producing market segments.
C) in the minds of consumers.
D) within distribution channels.
E) against the revenues generated by other products or brands within the company.
G) B) and E)
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A) students, creative professionals.
B) individuals and small home office users.
C) medium large businesses and college faculty.
D) students, teachers, and college staff.
E) creative professionals.
G) C) and D)
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A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B) Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation.
C) Psychographic criteria are as important in segmenting organizational markets as they are in segmenting consumer markets.
D) Organizational markets use completely different selection criteria from consumer markets since organizational markets include non-profit organizations.
E) The greatest difference in market segmentation strategies between consumer and organizational markets is the degree of profit.
G) B) and C)
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A) family branding.
B) mass customization.
C) synergistic marketing.
D) market melding.
E) specialty customization.
G) None of the above
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A) behavioral segmentation.
B) situational segmentation.
C) socioeconomic segmentation.
D) psychographic segmentation.
E) psycho-social segmentation.
G) C) and D)
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A) usage rates
B) usage patterns
C) buyer situations
D) demographic characteristics
E) psychographic characteristics
G) C) and E)
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A) product sampling
B) product extrapolation
C) product differentiation
D) usage segmentation
E) behavioral segmentation
G) A) and C)
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A) Dell adds high-end speaker systems to its line.
B) General Mills markets a new version of sweetened Cheerios that tastes like mango.
C) General Motors markets a sport coupe similar to the BMW Z4.
D) Pillsbury adds boxed sugar to its product line.
E) Procter & Gamble adds a new line of baby clothing to its product mix.
G) None of the above
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A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
B) A new movie used several different advertisements.One set of previews showed the action scenes in order to attract one audience, and the other set showed romantic scenes to attract another audience.
C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
D) Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.
G) B) and D)
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A) GE built a downsized microwave oven to hang under kitchen cabinets.
B) Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C) In China KFC sells a much spicier chicken the farther away its restaurants are from the coastal areas.
D) A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.
E) A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.
G) B) and D)
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A) eighty percent of a firm's inventory should be readily available, and twenty percent should be reserved for emergency demand.
B) eighty percent of a firm's first time users will become brand loyal and twenty percent of the firm's first time users will use the product only once.
C) eighty percent of a firm's sales are obtained from twenty percent of its customers.
D) eighty percent of a firm's expenditures are tax deductible and twenty percent are not.
E) eighty percent of a firm's products will ultimately be sold at the original markup price, and twenty percent will not.
G) B) and E)
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A) Within a segment the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
B) Within a segment the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
C) The needs of buyers should be different, both between segments and within segments.
D) The needs of buyers should be the same, both between segments and within segments.
E) If there are any differences at all, you should segment your market.
G) D) and E)
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A) every employee was encouraged to do his or her "own thing."
B) it was concentrating on laptops while everyone else was concentrating on PCs.
C) all the employees were so young, they occasionally played more than they worked.
D) there were no coherent product lines targeted to identifiable market segments.
E) they had made their personal computers too "personal" so they lost their economies of scale.
G) B) and C)
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A) demographic clusters.
B) organizational buyers.
C) ultimate consumers.
D) market segments.
E) qualified prospects.
G) D) and E)
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A) The groupings increase the number of market-product combinations on the market-product grid into a more manageable framework for subsequent analysis.
B) This form of product groupings makes it easier for customers to get in and out of the store more quickly creating time utility.
C) The products are grouped so people can relate to these product groupings in a more meaningful way as they shop.
D) Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.
E) Individual suppliers get preferential treatment based upon the number of different UPCs they provide in a given store.
G) A) and B)
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A) potential for increased profit
B) similarity of needs of potential buyers within a segment
C) cost of reaching the segment
D) difference of needs of buyers among segments
E) potential of a marketing action to reach a segment
G) All of the above
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A) makes it easiest to reach the segment.
B) recognizes different needs of buyers among different segments.
C) recognizes similarities of needs of potential buyers within a segment.
D) is simplest and least costly in assigning potential buyers to segments.
E) maximizes the opportunity for future profit and return on investment.
G) A) and B)
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A) new menu items or promotional strategies may succeed in converting the prospects into users.
B) most of the respondents think of Wendy's as their primary fast food restaurant.
C) McDonald's has fewer "exclusively loyal" customers than Wendy's does.
D) Burger King is closing in on your market share.
E) a need to devise a marketing program to win customers from McDonald's instead of Burger King.
G) A) and C)
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