Question 1

To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

Accepted Answer

A)  grocery stores
B)  flower shops
C)  beauty salons
D)  department stores
E)  gift storesF) A) and B)
G) A) and C)

Question 2

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Accepted Answer

A)  ethnocentric orientation.
B)  multidomestic strategy.
C)  transnational marketing.
D)  polycentric marketing.
E)  multi-market strategy.F) A) and C)
G) A) and E)

Question 3

Global marketing strategies are popular among many __________ marketers.

Accepted Answer

A)  business-to-business
B)  business-to-consumers
C)  consumers-to-consumers
D)  business-to-government
E)  consumers-to-governmentF) A) and B)
G) All of the above

Question 4

FIGURE 7-9 
-Figure above 7-9 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex.Cubicle "A" represents the __________ and cubicle "B" identifies the __________.

Accepted Answer

A)  seller, final consumer
B)  seller, seller's international marketing headquarters
C)  seller international marketing headquarters, channels between nations
D)  channels between nations and channels within foreign nations
E)  channels within foreign nations, final consumerF) A) and B)
G) A) and E)

Question 5

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)  global consumers.
B)  nondomestic consumers.
C)  international consumers.
D)  multinational consumers.
E)  transnational consumers.F) A) and E)
G) None of the above

Question 6

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Accepted Answer

A)  All Dell products will be manufactured in the countries in which they are sold.
B)  All Dell products will be compatible with competitors' products and operating systems.
C)  Dell's global expansion efforts will be focused towards emerging economies instead of established ones.
D)  Dell will seek to penetrate the market at the expense of making profits until it obtains a 12% market share.
E)  It will design and distribute the same product globally to take advantage of economies of scale.F) B) and D)
G) B) and C)

Question 7

What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Accepted Answer

A)  morals
B)  ethics
C)  values
D)  customs
E)  beliefsF) A) and E)
G) A) and C)

Question 8

Which of the following statements about global brands is most accurate?

Accepted Answer

A)  A global brand is marketed under different names but uses identical ads for all markets.
B)  A global brand has centrally coordinated marketing programs.
C)  A global brand alters product formulation or service for each geographical region.
D)  A global brand delivers multiple benefits based on the GDP of each country.
E)  A global brand is a collaborative effort amongst several different national firms.F) A) and B)
G) B) and D)

Question 9

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

Accepted Answer

A)  cultural symbols
B)  visual icons
C)  trademarks
D)  brand names
E)  ethnic emblemsF) None of the above
G) A) and D)

Question 10

Cross-cultural analysis refers to

Accepted Answer

A)  a study that determined that consumers use basically the same criteria when purchasing gifts for their families regardless of their country or culture.
B)  a study that determined that consumers use basically the same criteria when purchasing raw materials for industrial use.
C)  the study of similarities and differences among consumers in two or more nations or societies.
D)  the study of buying behaviors within a given nation to identify similarities and differences.
E)  the study of buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.F) D) and E)
G) A) and E)

Question 11

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n)  __________ firm.

Accepted Answer

A)  international
B)  multidomestic
C)  transnational
D)  multi-ethnic
E)  multinationalF) B) and E)
G) A) and B)

Question 12

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

Accepted Answer

A)  transnational
B)  domestic
C)  intercontinental
D)  worldwide
E)  cosmopolitanF) A) and B)
G) A) and C)

Question 13

FIGURE 7-6 
-According to Figure 7-6 above, points "C" would most likely be __________.

Accepted Answer

A)  exporting
B)  joint venture
C)  direct investment
D)  licensing
E)  franchisingF) A) and C)
G) B) and E)

Question 14

FIGURE 7-3 
-McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

Accepted Answer

A)  Russia
B)  China
C)  Tanzania
D)  Egypt
E)  IndiaF) D) and E)
G) A) and E)

Question 15

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Accepted Answer

A)  product adaptation
B)  product extension
C)  product integration
D)  product invention
E)  product customizationF) C) and E)
G) A) and E)

Question 16

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A)  North America, Central America, and South America.
B)  the United States, Canada, and Mexico.
C)  the United States and the European Union.
D)  member countries originally from NATO (North Atlantic Treaty Organization) .
E)  North America and The Commonwealth of Independent States.F) A) and E)
G) A) and B)

Question 17

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Accepted Answer

A)  increases
B)  decreases
C)  levels off
D)  reaches 33% of the total population
E)  reaches 50% of the total populationF) B) and D)
G) C) and D)

Question 18

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

Accepted Answer

A)  Strauss Group
B)  Ericsson
C)  General Mills
D)  Hebrew National
E)  CGCTF) D) and E)
G) A) and B)

Question 19

Exporting refers to

Accepted Answer

A)  a global market-entry strategy in which a company will sell its products in international markets but not in its own domestic market.
B)  a global market-entry strategy in which a company produces goods in one country and sells them in another country.
C)  a global market-entry strategy in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
D)  a global market-entry strategy in which a company will manufacture products specifically designed for non-domestic markets, but sell those products to distributers who take title and resell the products to different companies around the world.
E)  a global market-entry strategy whereby a product is made in one country, assembled in a second country, and ultimately marketed to a third country.F) A) and D)
G) D) and E)

Question 20

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Accepted Answer

A)  are preferences found more in American teenagers than in most other cultures.
B)  actually begins at age 10, but begins to decline significantly, as students enter high school.
C)  ironically is found more for teenagers who cannot afford to make those purchases than for those who can.
D)  are preferences of teenagers around the world regardless of whether they live in Europe, North America, or South America.
E)  once established, rarely if ever changes, which is why identifying these consumers is so important.F) C) and D)
G) A) and B)

Exam 7: Understanding and Reaching Global Consumers and Markets

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Correct Answer
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The North American Free Trade Agreement was designed to encourage free trade between

Correct Answer
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What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Correct Answer
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Exporting refers to

Correct Answer
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To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

Correct Answer
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Global marketing strategies are popular among many __________ marketers.

Correct Answer
verified

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

Correct Answer
verified

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

Cross-cultural analysis refers to

Correct Answer
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FIGURE 7-6 -According to Figure 7-6 above, points "C" would most likely be __________.

Correct Answer
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The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Correct Answer
verified

Correct Answer
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Which of the following statements about global brands is most accurate?

Correct Answer
verified

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Correct Answer
verified

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

Correct Answer
verified

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

Correct Answer
verified

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

Correct Answer
verified

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Correct Answer
verified

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Correct Answer
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FIGURE 7-3 -McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

Correct Answer
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Exam 7: Understanding and Reaching Global Consumers and Markets

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Correct AnswerverifiedShow Answer

The North American Free Trade Agreement was designed to encourage free trade between

Correct AnswerverifiedShow Answer

What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Correct AnswerverifiedShow Answer

Exporting refers to

Correct AnswerverifiedShow Answer

To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

Correct AnswerverifiedShow Answer

Global marketing strategies are popular among many __________ marketers.

Correct AnswerverifiedShow Answer

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

Correct AnswerverifiedShow Answer

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

Cross-cultural analysis refers to

Correct AnswerverifiedShow Answer

FIGURE 7-6 -According to Figure 7-6 above, points "C" would most likely be __________.

Correct AnswerverifiedShow Answer

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about global brands is most accurate?

Correct AnswerverifiedShow Answer

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Correct AnswerverifiedShow Answer

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

Correct AnswerverifiedShow Answer

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

Correct AnswerverifiedShow Answer

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

Correct AnswerverifiedShow Answer

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Correct AnswerverifiedShow Answer

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Correct AnswerverifiedShow Answer

FIGURE 7-3 -McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

Correct AnswerverifiedShow Answer

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