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Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.


A) cultural symbols
B) visual icons
C) trademarks
D) brand names
E) ethnic emblems

F) A) and E)
G) A) and D)

Correct Answer

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3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.


A) value
B) belief
C) custom
D) idiosyncrasy
E) demographic pattern

F) B) and E)
G) All of the above

Correct Answer

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Direct exporting refers to


A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B) contracting with a foreign firm to manufacture products according to certain specifications.
C) when a foreign country and a local firm invest together to create a local business.
D) when a firm sells its domestically-produced goods in a foreign country through an intermediary.
E) when a firm sells its domestically-produced goods in a foreign country without intermediaries.

F) C) and E)
G) A) and E)

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FIGURE 7-8 FIGURE 7-8 -According to Figure 7-8 above, cell B refers to which type of product and promotion strategy? A) product extension strategy B) communication adaptation strategy C) product adaptation strategy D) dual adaptation strategy E) product invention strategy -According to Figure 7-8 above, cell "B" refers to which type of product and promotion strategy?


A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

F) C) and E)
G) B) and C)

Correct Answer

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FIGURE 7-9 FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The first step involves the seller (Cubicle A) ; whereas cubicle B identifies the A) channels within foreign nations. B) channels between nations. C) seller's international marketing headquarters. D) political forces. E) final consumer. -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The first step involves the seller (Cubicle A) ; whereas cubicle "B" identifies the


A) channels within foreign nations.
B) channels between nations.
C) seller's international marketing headquarters.
D) political forces.
E) final consumer.

F) A) and E)
G) C) and D)

Correct Answer

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FIGURE 7-9 FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which cubical would identify intermediaries used to move the product from one country to another? A) cubicle A B) cubicle B C) cubicle C D) cubicle D E) cubicle E -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which cubical would identify intermediaries used to move the product from one country to another?


A) cubicle A
B) cubicle B
C) cubicle C
D) cubicle D
E) cubicle E

F) A) and E)
G) A) and B)

Correct Answer

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A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.


A) exporting
B) facilitating
C) countertrade
D) foreign exchange
E) multi-national marketing

F) C) and E)
G) A) and B)

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Three types of companies populate and compete in the global marketplace.Identify and succinctly describe each type.

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All three types of global companies empl...

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KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?


A) product extension
B) product customization
C) product integration
D) product invention
E) product adaptation

F) A) and E)
G) A) and D)

Correct Answer

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Thirteen to nineteen year olds in Europe, North and South America, and the industrialized nations of Asia


A) are more similar than different regarding their purchase behavior.
B) are becoming more similar, but still differ significantly in terms of fashion and design.
C) are rebelling against the Americanization of fashion and culture.
D) have some very different appreciation of fashions and music.
E) are more and more influenced by Asian culture than European culture.

F) A) and B)
G) A) and E)

Correct Answer

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Pepsi-Cola, now available in more than 190 countries and territories, accounts for __________ percent of all soft drinks sold internationally.


A) 10
B) 15
C) 20
D) 25
E) 30

F) All of the above
G) C) and D)

Correct Answer

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Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged.The wording of that slogan is "_________."


A) Put a tiger in your tank
B) Put the pedal to the metal
C) Buy American-refined fuel
D) Keep American's working
E) Power in the Pistons

F) A) and E)
G) A) and D)

Correct Answer

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Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?


A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

F) A) and D)
G) None of the above

Correct Answer

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Play Devil's Advocate.Select any American Industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

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A quality answer will provide at least t...

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What type of exporting involves more risk than indirect exporting for a company but also opens the door to increased profits?


A) direct
B) licensing
C) cooperative
D) joint venture
E) direct investment

F) A) and D)
G) A) and C)

Correct Answer

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World Trade Organization (WTO) refers to


A) the world's largest banking institution responsible for establishing and maintaining equitable exchange rates for all member nations.
B) the world's largest licensing institution responsible for the certification of products distributed to a global market.
C) a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions.
D) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to aid in the economic growth of developing nations.
E) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to promote free trade economies.

F) None of the above
G) A) and C)

Correct Answer

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direct investment.


A) exporting
B) accreditation
C) multiparty
D) cooperative
E) franchising

F) A) and B)
G) A) and D)

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The prominent global market-entry strategy among small-and medium-sized companies is


A) exporting.
B) franchising.
C) licensing.
D) joint venture.
E) direct investment.

F) B) and E)
G) B) and C)

Correct Answer

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Cultural symbols are things that


A) can be protected by international copyrights.
B) cannot be expressed by words or characters.
C) represent values that exist solely within a nation's boundaries.
D) represent ideas and concepts in a specific culture.
E) consist of pictures or designs that represent ideas and concepts that are considered to be universal.

F) A) and D)
G) A) and B)

Correct Answer

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What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

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Once a company has decided to enter the ...

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