Question 1

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________, lower prices would save Japanese consumers $6 billion annually, and the U.S.would gain a large share of the Japanese rice market.

Accepted Answer

A)  boycotts
B)  tariffs
C)  quotas
D)  sanctions
E)  exchange subsidiesF) B) and C)
G) B) and D)

Question 2

Even though there are approximately one hundred different languages and dialects in the world, the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English, Japanese, and German.
B)  English, French, and Spanish.
C)  Japanese, Spanish and French.
D)  Japanese, Spanish and English.
E)  Spanish, English, and Chinese.F) B) and E)
G) B) and D)

Question 3

Which of the following examples best demonstrates a company's appreciation of another country's values?

Accepted Answer

A)  American companies in Germany encourage the use of all types of credit cards.
B)  In Brazil, American companies are extremely careful to keep to a strict agenda and time schedule, even though an informal structure is preferred.
C)  Advertising bath products by portraying intimate scenes between husbands and wives, in countries where personal privacy is important.
D)  McDonald's restaurants in India serve a full line of products except for hamburgers made from beef.
E)  American visitors to Guangdong, China would embrace Cantonese cuisine where dogs and felines are used in exotic dishes.F) C) and E)
G) C) and D)

Question 4

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade organization is a temporary institution.
B)  The 153 member countries of the WTO account for less than 25 percent of world trade.
C)  The WTO sets rules governing trade between its members and the rest of the world.
D)  The WTO uses panels of trade experts who can issue non-binding recommendations.
E)  The WTO was formed by the major industrialized nations of the world.F) C) and E)
G) A) and D)

Question 5

Discuss licensing.Define it, give the advantages and disadvantages.

Accepted Answer

Licensing offers the right to a company ...

Question 6

Global competition refers to

Accepted Answer

A)  when a firm produces and markets its products worldwide rather than in its own domestic market.
B)  when firms originate, produce, and market their products and services worldwide.
C)  when two firms from two different countries compete for market share in their own domestic markets.
D)  when two or more firms from different nations combine their resources to market products globally.
E)  when the firm from one nation dominates the market for that product in every other nation.F) All of the above
G) C) and D)

Question 7

Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scamming the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Question 8

Generally speaking, a(n)  __________ firm markets their existing products and services in other countries the same way they do in their home country.

Accepted Answer

A)  polycentric
B)  international
C)  multinational
D)  transnational
E)  foreign exporterF) B) and D)
G) B) and C)

Question 9

Frito-Lay produces and markets potato chips in Russia that have seafood-flavor.This is an example of

Accepted Answer

A)  product integration
B)  product invention
C)  product adaptation
D)  product customization
E)  product extensionF) A) and D)
G) A) and C)

Question 10

Give an example of a global channel of distribution.

Accepted Answer

One example of a global channel of distr...

Question 11

In terms of the global marketplace there are three primary types of companies: __________, multinational firms, and transnational firms.

Accepted Answer

A)  worldwide
B)  conglomerate
C)  transnational
D)  international
E)  cosmopolitanF) A) and E)
G) A) and D)

Question 12

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)  domestic imperialism.
B)  protectionism.
C)  blocked competition.
D)  the rule of proprietary domain.
E)  proportionality.F) A) and E)
G) D) and E)

Question 13

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent of what it charges in Japan.In other words, Eastman Kodak accused Fuji of __________.

Accepted Answer

A)  dumping
B)  channeling
C)  surplus marketing
D)  second-market pricing
E)  underbiddingF) B) and C)
G) B) and E)

Question 14

The __________ imposed on bananas by European Union countries cost consumers $2 billion a year in higher prices.

Accepted Answer

A)  boycotts
B)  tariffs
C)  quotas
D)  sanctions
E)  exchange subsidiesF) A) and B)
G) A) and C)

Question 15

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ program.

Accepted Answer

A)  joint venture
B)  cooperative agreement
C)  franchise operation
D)  export-marketing
E)  direct investmentF) C) and D)
G) B) and E)

Question 16

Explain the difference between dumping and a gray market (parallel importing).

Accepted Answer

Dumping is when a firm sells a product i...

Question 17

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Accepted Answer

Indirect exporting is when a firm sells ...

Question 18

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)  direct
B)  indirect
C)  licensing
D)  joint venture
E)  direct investmentF) A) and D)
G) B) and E)

Question 19

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept, deliver the same benefits to consumers, and use consistent advertising across multiple countries and cultures.However, adaptations of global brands are made

Accepted Answer

A)  if required by government regulations in the host market, but for no other reason.
B)  only in its initial introduction into a market and only until the brand is recognized.
C)  by domestic competitors causing brand confusion and loss of market share.
D)  only when necessary to better connect the brand to consumers in different markets.
E)  when there is a serious drop in market share.F) D) and E)
G) B) and C)

Question 20

, that makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country is referred to as the

Accepted Answer

A)  International Law for Egalitarian Ethics.
B)  International Fair Practices Act.
C)  Law of International Equity.
D)  International Law of Ethical Business Practices.
E)  Foreign Corrupt Practices Act.F) A) and D)
G) A) and B)

Exam 7: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scamming the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

, that makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country is referred to as the

Correct Answer
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Give an example of a global channel of distribution.

Correct Answer
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One example of a global channel of distr...
View Answer

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct Answer
verified
Indirect exporting is when a firm sells ...
View Answer

Global competition refers to

Correct Answer
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In terms of the global marketplace there are three primary types of companies: __________, multinational firms, and transnational firms.

Correct Answer
verified

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct Answer
verified

Discuss licensing.Define it, give the advantages and disadvantages.

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

Explain the difference between dumping and a gray market (parallel importing).

Correct Answer
verified
Dumping is when a firm sells a product i...
View Answer

Even though there are approximately one hundred different languages and dialects in the world, the three major languages used in global diplomacy and commerce are

Correct Answer
verified

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________, lower prices would save Japanese consumers $6 billion annually, and the U.S.would gain a large share of the Japanese rice market.

Correct Answer
verified

Generally speaking, a(n) __________ firm markets their existing products and services in other countries the same way they do in their home country.

Correct Answer
verified

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ program.

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Frito-Lay produces and markets potato chips in Russia that have seafood-flavor.This is an example of

Correct Answer
verified

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent of what it charges in Japan.In other words, Eastman Kodak accused Fuji of __________.

Correct Answer
verified

The __________ imposed on bananas by European Union countries cost consumers $2 billion a year in higher prices.

Correct Answer
verified

Which of the following examples best demonstrates a company's appreciation of another country's values?

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scamming the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

, that makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country is referred to as the

Correct AnswerverifiedShow Answer

Give an example of a global channel of distribution.

Correct AnswerverifiedOne example of a global channel of distr...View AnswerShow Answer

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct AnswerverifiedIndirect exporting is when a firm sells ...View AnswerShow Answer

Global competition refers to

Correct AnswerverifiedShow Answer

In terms of the global marketplace there are three primary types of companies: __________, multinational firms, and transnational firms.

Correct AnswerverifiedShow Answer

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct AnswerverifiedShow Answer

Discuss licensing.Define it, give the advantages and disadvantages.

Correct AnswerverifiedLicensing offers the right to a company ...View AnswerShow Answer

Explain the difference between dumping and a gray market (parallel importing).

Correct AnswerverifiedDumping is when a firm sells a product i...View AnswerShow Answer

Even though there are approximately one hundred different languages and dialects in the world, the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________, lower prices would save Japanese consumers $6 billion annually, and the U.S.would gain a large share of the Japanese rice market.

Correct AnswerverifiedShow Answer

Generally speaking, a(n) __________ firm markets their existing products and services in other countries the same way they do in their home country.

Correct AnswerverifiedShow Answer

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ program.

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Frito-Lay produces and markets potato chips in Russia that have seafood-flavor.This is an example of

Correct AnswerverifiedShow Answer

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent of what it charges in Japan.In other words, Eastman Kodak accused Fuji of __________.

Correct AnswerverifiedShow Answer

The __________ imposed on bananas by European Union countries cost consumers $2 billion a year in higher prices.

Correct AnswerverifiedShow Answer

Which of the following examples best demonstrates a company's appreciation of another country's values?

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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A scan of the global marketplace should ...
View Answer

Correct Answer
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Correct Answer
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One example of a global channel of distr...
View Answer

Correct Answer
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Indirect exporting is when a firm sells ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Licensing offers the right to a company ...
View Answer

Correct Answer
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Dumping is when a firm sells a product i...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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