Question 1

An Asian family living in San Francisco for four generations has three children.The oldest son, George, is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.The family is likely to exhibit which of the following Asian-American buying patterns?

Accepted Answer

A)  non-assimilated, yet celebrating their culture by purchasing authentic Chinese goods
B)  assimilated, exhibiting buying patterns very much like other typical American consumers
C)  assimilated, yet celebrating their culture by purchasing authentic Chinese goods
D)  buying patterns are difficult to see because of the diversity of Asian subcultures
E)  non-assimilated, exhibiting buying patterns very much like other typical American consumersF) All of the above
G) A) and B)

Question 2

Consumers accompanied by children

Accepted Answer

A)  purchase twice as much as they normally would if shopping with adults.
B)  purchase about 40% more than when shopping alone.
C)  spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
D)  spend less than when shopping alone.
E)  spend exactly the same amount as when shopping alone, since small children are perceived as a simple extension of "self."F) C) and E)
G) A) and B)

Question 3

The five roles of individual family members in family decision making are

Accepted Answer

A)  membership group, aspiration group, opinion leader, decision-maker, and user.
B)  sustainer, experiential, belonger, emulator, achiever.
C)  opinion leader, influencer, decision-maker, purchaser, and user.
D)  information gatherer, influencer, decision-maker, purchaser, and user.
E)  need driven, inner directed, outer directed, opinion leader, and decision-maker.F) A) and E)
G) A) and D)

Question 4

FIGURE 5-6 
-According to Figure 5-6 above, the need for friendship, belonging, and love would be found in level

Accepted Answer

A)  A
B)  B
C)  C
D)  D
E)  EF) A) and B)
G) B) and E)

Question 5

Enduring characteristics within a person or in his or her relationship with others are referred to as __________.

Accepted Answer

A)  key traits
B)  persona
C)  individualism
D)  identity factor
E)  ideal selfF) A) and B)
G) A) and C)

Question 6

The personal, social, and economic significance of the purchase to the consumer is referred to as

Accepted Answer

A)  aspiration.
B)  acculturative response.
C)  motivation.
D)  selective perception.
E)  involvement.F) A) and B)
G) A) and C)

Question 7

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?

Accepted Answer

A)  experiencers
B)  believers
C)  makers
D)  achievers
E)  striversF) All of the above
G) A) and D)

Question 8

FIGURE 5-4 
-In Figure 5-4 above, letter "D" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) C) and D)
G) All of the above

Question 9

Today, a married couple with children younger than 18 years - constitute 22 percent of all U.S.households are referred to as

Accepted Answer

A)  traditional family.
B)  customary household.
C)  conventional household.
D)  habitual household.
E)  time-honored household.F) B) and D)
G) None of the above

Question 10

Ducti is a small company that manufacturers duct-tape wallets.Ducti founder, David Pippenger discovered there is a large demand for the wallets and watches that Ducti sells.In fact its product line has expanded to include bags as well.Clearly some consumers have a favorable evaluation of Ducti products.To have a favorable evaluation, consumers must first

Accepted Answer

A)  experience problem recognition.
B)  consult a public source of information.
C)  consult a personal source of information.
D)  make a purchase decision.
E)  experience cognitive dissonance.F) C) and D)
G) B) and D)

Question 11

Children under 12 directly influence more than __________ in annual family purchases.

Accepted Answer

A)  $36.5 million a year
B)  $365 million a year
C)  $3.65 billion a year
D)  $36.5 billion a year
E)  $365 billion a yearF) B) and D)
G) A) and C)

Question 12

FIGURE 5-10 
-In the Figure 5-10 above, diamond "A" refers to

Accepted Answer

A)  laggards
B)  followers
C)  renegades
D)  survivors
E)  innovatorsF) B) and C)
G) A) and E)

Question 13

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Accepted Answer

A)  consumer acclamation.
B)  consumer socialization.
C)  consumer enculturation.
D)  purchasing socialization.
E)  purchasing enculturation.F) A) and D)
G) A) and E)

Question 14

antecedent states.These five aspects are referred to as

Accepted Answer

A)  marketing mix influences.
B)  psychological influences.
C)  situational influences.
D)  sociocultural influences.
E)  evaluative criteria.F) B) and E)
G) A) and B)

Question 15

A(n)  __________ is a stimulus or symbol perceived by consumers.

Accepted Answer

A)  drive
B)  cue
C)  attitude
D)  response
E)  reinforcementF) C) and E)
G) A) and B)

Question 16

In an attempt to sell more soft drinks and popcorn, a theater owner embedded very brief messages in the feature film.The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'.Research showed the messages were largely ineffective.This example suggests that

Accepted Answer

A)  selective perception over-rides advertising messages.
B)  selective exposure is difficult for marketers to surmount.
C)  subliminal messages may have limited effects on behavior.
D)  subliminal perception enables marketers to take advantage of consumers.
E)  the messages violated the concept of selective comprehension.F) D) and E)
G) None of the above

Question 17

FIGURE 5-1 
-According to Figure 5-1 above, Cell "E" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  postpurchase behaviorF) B) and D)
G) C) and E)

Question 18

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  simulated selection
E)  integrated problem solvingF) C) and D)
G) B) and D)

Question 19

What percentage of adults are considered to be opinion leaders?

Accepted Answer

A)  1%
B)  5%
C)  10%
D)  It depends upon the type of product.
E)  It depends upon the degree of education.F) A) and B)
G) B) and C)

Question 20

You are a computer manufacturer and will introduce a new high-quality home entertainment system during the next six months.In the past you have had success using lifestyle analysis, particularly the VALS program, to help you profile your customers.Which of the following VALS type profiles would be the most logical target market for your new product?

Accepted Answer

A)  survivors
B)  believers
C)  makers
D)  achievers
E)  innovatorsF) B) and C)
G) None of the above

Exam 5: Understanding Consumer Behavior

FIGURE 5-1 -According to Figure 5-1 above, Cell "E" represents which stage of the consumer purchase decision process?

Correct Answer
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Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?

Correct Answer
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Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct Answer
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antecedent states.These five aspects are referred to as

Correct Answer
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FIGURE 5-6 -According to Figure 5-6 above, the need for friendship, belonging, and love would be found in level

Correct Answer
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An Asian family living in San Francisco for four generations has three children.The oldest son, George, is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.The family is likely to exhibit which of the following Asian-American buying patterns?

Correct Answer
verified

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Correct Answer
verified

A(n) __________ is a stimulus or symbol perceived by consumers.

Correct Answer
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Consumers accompanied by children

Correct Answer
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The personal, social, and economic significance of the purchase to the consumer is referred to as

Correct Answer
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The five roles of individual family members in family decision making are

Correct Answer
verified

Correct Answer
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What percentage of adults are considered to be opinion leaders?

Correct Answer
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Today, a married couple with children younger than 18 years - constitute 22 percent of all U.S.households are referred to as

Correct Answer
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FIGURE 5-4 -In Figure 5-4 above, letter "D" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
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FIGURE 5-10 -In the Figure 5-10 above, diamond "A" refers to

Correct Answer
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Correct Answer
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Enduring characteristics within a person or in his or her relationship with others are referred to as __________.

Correct Answer
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Children under 12 directly influence more than __________ in annual family purchases.

Correct Answer
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Correct Answer
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Exam 5: Understanding Consumer Behavior

FIGURE 5-1 -According to Figure 5-1 above, Cell "E" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?

Correct AnswerverifiedShow Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct AnswerverifiedShow Answer

antecedent states.These five aspects are referred to as

Correct AnswerverifiedShow Answer

FIGURE 5-6 -According to Figure 5-6 above, the need for friendship, belonging, and love would be found in level

Correct AnswerverifiedShow Answer

An Asian family living in San Francisco for four generations has three children.The oldest son, George, is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.The family is likely to exhibit which of the following Asian-American buying patterns?

Correct AnswerverifiedShow Answer

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Correct AnswerverifiedShow Answer

A(n) __________ is a stimulus or symbol perceived by consumers.

Correct AnswerverifiedShow Answer

Consumers accompanied by children

Correct AnswerverifiedShow Answer

The personal, social, and economic significance of the purchase to the consumer is referred to as

Correct AnswerverifiedShow Answer

The five roles of individual family members in family decision making are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What percentage of adults are considered to be opinion leaders?

Correct AnswerverifiedShow Answer

Today, a married couple with children younger than 18 years - constitute 22 percent of all U.S.households are referred to as

Correct AnswerverifiedShow Answer

FIGURE 5-4 -In Figure 5-4 above, letter "D" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

FIGURE 5-10 -In the Figure 5-10 above, diamond "A" refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Enduring characteristics within a person or in his or her relationship with others are referred to as __________.

Correct AnswerverifiedShow Answer

Children under 12 directly influence more than __________ in annual family purchases.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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