Question 1

Which of the following statements describes one of the major reasons why codes of ethics are violated?

Accepted Answer

A)  Most companies do not have a formal code of ethics and for those that do, there is no way for the codes to be enforced.
B)  Most companies overlook infractions if the action is unethical but legal, and little action is taken if the unethical behavior results in a profit for the firm.
C)  Many codes of ethics lack specificity, and a problem exists with the perceived behavior of top management and coworkers.
D)  There is often a discrepancy between the code of ethics of a firm and the code of ethics of labor unions, and there is often a discrepancy between the code of ethics of a firm and the personal and moral beliefs of an individual employee.
E)  There are very few violations in firms who have written codes of ethics.F) C) and E)
G) A) and B)

Question 2

Starbucks' "Bean Stock" is

Accepted Answer

A)  the company term for the practice of showcasing of new artists' music in its stores.
B)  the company term for the rise (or fall)  in value of Starbucks shares on the stock exchange.
C)  the Starbucks newsletter where outstanding employees are featured not only for their achievements at work but their achievements within the community.
D)  the name given to plantations that supply Starbucks with superior coffee beans while still maintaining fair and humane treatment of its workers.
E)  the Starbucks stock option plan for employees that allows them to share the rewards of their hard work.F) C) and E)
G) C) and D)

Question 3

Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took advantage of a rival's naiveté.When a West Coast provider of catastrophic pet coverage "pre-announced" the addition of a wellness component (Pet Assure's specialty)  in an interview with a tiny community newsweekly, six months prior to launching it, Bloom was notified immediately through a Web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products, but it also got his offering to market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

Accepted Answer

A)  legal data collection
B)  economic espionage
C)  the use of kickbacks
D)  corporate piracy
E)  primary market researchF) A) and D)
G) C) and D)

Question 4

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of

Accepted Answer

A)  recycled marketing.
B)  cause marketing.
C)  green marketing.
D)  environmental marketing.
E)  transactional marketing.F) B) and D)
G) All of the above

Question 5

The current low perception of ethical business behavior can be explained by a number of reasons including the increased pressure on business people to make decisions in a society with diverse value systems, a growing tendency for business decisions to be judged publicly by groups with different values and interests, an increase in the public's expectations of ethical business behavior, and

Accepted Answer

A)  the decline of ethical business behavior.
B)  a desire to enter the global market at all costs.
C)  the realization that unless you behave unethically, your business cannot compete.
D)  the realization that although the government has laws regarding ethical behavior, the laws cannot be enforced.
E)  a fiscal necessity in times of a stressed economy.F) B) and E)
G) C) and D)

Question 6

Caveat emptor refers to

Accepted Answer

A)  the marketing concept of " be first or be last" implying that the first company to the marketplace wins.
B)  the Latin term meaning all is fair in love and war, an attitude that was held by most marketers prior to the 1990s.
C)  the legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960's.
D)  the legal concept "you wash my back; I'll wash yours" which created many illegal as well as legal but unethical business practices during the 1980s.
E)  the Latin phrase meaning "empty promises", a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.F) A) and C)
G) A) and D)

Question 7

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples? Most said

Accepted Answer

A)  they thought they might go to work for Coke one day and didn't want to spoil their chances.
B)  they would prefer competing ethically and so they could sleep at night.
C)  they were afraid the media would find out.
D)  they knew they would get fired.
E)  they didn't want to disappoint their children.F) All of the above
G) A) and B)

Question 8

The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960's is referred to as __________.

Accepted Answer

A)  ad nauseum
B)  mea culpa
C)  quid pro quo
D)  causa sine qua non
E)  caveat emptorF) C) and E)
G) A) and B)

Question 9

Code of ethics refers to

Accepted Answer

A)  a formal statement of moral and ethical business behaviors.
B)  a formal statement of ethical principles and rules of conduct.
C)  a legally binding code of ethical principles and moral conduct.
D)  the written document stating a firm's beliefs and values in terms of its business activities.
E)  a firm's itemized list of business activities that are and are not consistent with the company's ethics and business mission.F) D) and E)
G) A) and D)

Question 10

Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of

Accepted Answer

A)  cause marketing.
B)  moral idealism.
C)  utilitarianism.
D)  green marketing.
E)  social responsibility.F) A) and B)
G) All of the above

Question 11

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1)  to be safe, (2)  to be informed, (3)  to __________, and (4)  to be heard.

Accepted Answer

A)  legal representation in a court of law
B)  exchange or return of goods within a reasonable period of time
C)  fair prices for both goods and services
D)  demand "rain checks" if advertised goods are out of stock
E)  choose among different product offeringsF) C) and E)
G) A) and B)

Question 12

Economic espionage includes such activities as illegal trespassing, theft, fraud, misrepresentation, wiretapping, __________, and violations of written and implicit employment agreements with noncompete clause.

Accepted Answer

A)  hiring of the same musician by two firms to write their company jingle
B)  hiring anyone who ever worked in an executive capacity at a competitor's firm, especially if they did not have a non-compete clause
C)  offering to accept all competitors' coupons (even if they are outdated)  making their effectiveness as a promotional tool negligible
D)  searching through a competitor's trash
E)  marrying someone in an executive position if that person is a company's chief competitorF) B) and E)
G) C) and E)

Question 13

Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.In marketing, this is an example of

Accepted Answer

A)  philanthropic marketing.
B)  public relations marketing.
C)  transactional marketing.
D)  corporate altruism.
E)  cause marketing.F) A) and C)
G) A) and B)

Question 14

Using Figure 4-3 above, describe the three major forms or concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 15

Social responsibility refers to

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the Constitution's Bill of Rights.
D)  the view that organizations are part of a larger society and are accountable to that society for their actions.
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.F) A) and B)
G) A) and C)

Question 16

Which of the following statements accurately distinguishes between laws and ethics?

Accepted Answer

A)  Laws reflect the beliefs of the majority, and ethics reflect the beliefs of smaller individual segments of society.
B)  Ethics deal with religious and moral beliefs, and laws deal with social, economic, and environmental behaviors.
C)  Ethics deal with internal (personal)  issues, and laws deal with external (social)  issues.
D)  Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts.
E)  There is no significant difference; these terms can be used interchangeably.F) D) and E)
G) C) and D)

Question 17

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Accepted Answer

A)  contracts and agreements between members of the same industry.
B)  state and local laws regarding ethical business behavior.
C)  the dress codes, team work, and sayings of its employees.
D)  compensation plans linked not only to sales but to community service.
E)  hands on involvement of shareholders with day to day marketing decisions.F) C) and D)
G) A) and B)

Question 18

Which of the following statements describes a whistleblower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing.
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)  A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income.
D)  An employee loses her retirement fund due to a downturn in the stock market.
E)  An employee spends the afternoon studying at work for her test rather than counting inventory as she was supposed to be doing.F) A) and C)
G) B) and D)

Question 19

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing.
B)  marketing altruism.
C)  public relations marketing.
D)  transactional marketing.
E)  cause marketing.F) A) and B)
G) C) and D)

Question 20

More than __________ of the largest firms in the U.S.have uncovered espionage in some form, costing them $300 billion annually in lost sales.

Accepted Answer

A)  20 percent
B)  35 percent
C)  50 percent
D)  75 percent
E)  90 percentF) None of the above
G) A) and B)

Exam 4: Ethical and Social Responsibility in Marketing

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct Answer
verified

Economic espionage includes such activities as illegal trespassing, theft, fraud, misrepresentation, wiretapping, __________, and violations of written and implicit employment agreements with noncompete clause.

Correct Answer
verified

Which of the following statements describes a whistleblower?

Correct Answer
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Which of the following statements describes one of the major reasons why codes of ethics are violated?

Correct Answer
verified

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of

Correct Answer
verified

Which of the following statements accurately distinguishes between laws and ethics?

Correct Answer
verified

Social responsibility refers to

Correct Answer
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Using Figure 4-3 above, describe the three major forms or concepts of social responsibility.

Correct Answer
verified
The three concepts of social responsibil...
View Answer

Caveat emptor refers to

Correct Answer
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Correct Answer
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Correct Answer
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Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct Answer
verified

Correct Answer
verified

Starbucks' "Bean Stock" is

Correct Answer
verified

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1) to be safe, (2) to be informed, (3) to __________, and (4) to be heard.

Correct Answer
verified

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples? Most said

Correct Answer
verified

Code of ethics refers to

Correct Answer
verified

The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960's is referred to as __________.

Correct Answer
verified

More than __________ of the largest firms in the U.S.have uncovered espionage in some form, costing them $300 billion annually in lost sales.

Correct Answer
verified

Exam 4: Ethical and Social Responsibility in Marketing

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

Economic espionage includes such activities as illegal trespassing, theft, fraud, misrepresentation, wiretapping, __________, and violations of written and implicit employment agreements with noncompete clause.

Correct AnswerverifiedShow Answer

Which of the following statements describes a whistleblower?

Correct AnswerverifiedShow Answer

Which of the following statements describes one of the major reasons why codes of ethics are violated?

Correct AnswerverifiedShow Answer

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of

Correct AnswerverifiedShow Answer

Which of the following statements accurately distinguishes between laws and ethics?

Correct AnswerverifiedShow Answer

Social responsibility refers to

Correct AnswerverifiedShow Answer

Using Figure 4-3 above, describe the three major forms or concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

Caveat emptor refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Starbucks' "Bean Stock" is

Correct AnswerverifiedShow Answer

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1) to be safe, (2) to be informed, (3) to __________, and (4) to be heard.

Correct AnswerverifiedShow Answer

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples? Most said

Correct AnswerverifiedShow Answer

Code of ethics refers to

Correct AnswerverifiedShow Answer

The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960's is referred to as __________.

Correct AnswerverifiedShow Answer

More than __________ of the largest firms in the U.S.have uncovered espionage in some form, costing them $300 billion annually in lost sales.

Correct AnswerverifiedShow Answer

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The three concepts of social responsibil...
View Answer

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