Question 1

Which of the following is one of the major reasons for the violation of ethics codes?

Accepted Answer

A)  government regulation
B)  family influence
C)  lack of religious beliefs
D)  fear of disciplinary action
E)  lack of specificity of the ethics codeF) B) and C)
G) None of the above

Question 2

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 3

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

A)  get as much as they can for their money
B)  do unto retailers as retailers would do unto them
C)  reveal any and all pertinent personal information
D)  act ethically and responsibly
E)  inform friends, family, and even strangers when unsatisfied with a product or serviceF) B) and C)
G) A) and B)

Question 4

Cause marketing refers to

Accepted Answer

A)  marketing efforts made on behalf of a nonprofit organization.
B)  marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
C)  when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
D)  when marketing efforts are taken specifically to counteract negative publicity based on a firm's involvement in environmentally sensitive issues.
E)  when marketing actions that took place actually caused more harm than good.F) B) and D)
G) All of the above

Question 5

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner which would benefit the organization but would not benefit society in general.In short, Exxon did not demonstrate

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  gray marketing.
D)  profit responsibility.
E)  transactional marketing.F) A) and E)
G) A) and B)

Question 6

Two laws specifically intended to curb economic espionage and bribery in international marketing are the:

Accepted Answer

A)  Economic Espionage Act and Foreign Corrupt Practices Act.
B)  Establishment of Transparency International and the Internet Piracy Act.
C)  Global Rights Protection Act and the Corrupt Practices Act.
D)  Cola Wars Act and the Economic Espionage Act.
E)  Fair Trade Practices Law and the Privacy Protection Act.F) A) and C)
G) A) and D)

Question 7

Whistle-blowers refer to

Accepted Answer

A)  employees who are simultaneously employed by competing firms and who trade company secrets.
B)  employees who blackmail or extort money from their employers.
C)  employees who are coerced by their employers to participate in illegal or unethical activities.
D)  customers who report unethical or illegal actions of their employers.
E)  employees who report unethical or illegal actions of their employers.F) A) and E)
G) B) and D)

Question 8

Societal responsibility refers to the

Accepted Answer

A)  obligation of a firm to price their goods or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B)  obligation that organizations have (1)  to the preservation of ecological environment and (2)  to the general public.
C)  view that an organization has an obligation only to those constituencies that can affect achievement of its objectives.
D)  view that the first and foremost obligations of a firm is to meet the objectives set by its stockholders and Board of Directors.
E)  view that a portion of profit (after taxes)  should be reinvested in a socially or environmentally beneficial endeavor.F) A) and B)
G) A) and C)

Question 9

Explain how Anheuser-Busch acts with societal responsibility.

Accepted Answer

Societal responsibility refers to obliga...

Question 10

Bribery is most likely to occur when

Accepted Answer

A)  industries experience little competition.
B)  the country has reached a high level of economic development.
C)  the country's citizens come from diverse backgrounds.
D)  the industry is operating in an oligarchic competitive environment.
E)  the industry is experiencing intense competition.F) None of the above
G) A) and E)

Question 11

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To assure the companies they work with are reliable, they check licenses and insurance coverage, their record with the Better Business Bureau, and three trade references.The home service company also has to agree to a __________, which includes maintaining professionalism and guaranteeing the quality of work.

Accepted Answer

A)  statement of cultural values
B)  statement of values and beliefs
C)  an industry endorsement
D)  code of ethics
E)  contract of vigilanceF) B) and D)
G) A) and B)

Question 12

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies.They are marketed to museums and personal collectors and pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

You may want to use this question for cl...

Question 13

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)  Carnegie Hall.
B)  Madison Square Garden.
C)  Liberty Hall.
D)  the Statue of Liberty.
E)  the Lincoln Memorial.F) A) and E)
G) B) and C)

Question 14

Western Digital, the Irvine, California-based maker of hard drives recalled about 400,000 of its hard drives because of a faulty internal chip.The chip will not affect the disk drive motor until six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame a manufacturer of one of their computer's parts.But instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer replacement disk drives for all the products that had the faulty chip.This action is an example of __________.

Accepted Answer

A)  hedonism
B)  utilitarianism
C)  existentialism
D)  moral idealism
E)  socialismF) B) and E)
G) All of the above

Question 15

Starbucks strives to mirror the customers and communities it serves.The company is engaged in a joint venture called __________ created to bring Starbucks stores to diverse neighborhoods.

Accepted Answer

A)  Ghetto Coffee Opportunities
B)  Urban Coffee Opportunities
C)  Rural Coffee Opportunities
D)  Inner-city Coffee Opportunities
E)  Metropolitan Coffee OpportunitiesF) A) and C)
G) A) and E)

Question 16

FIGURE 4-5 
-Identify and briefly describe the three factors identified in Figure 4-5 above that comprise one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 17

In 1988, the book Satanic Verses by Salman Rushdie was published.It was considered blasphemous by several national, political, and religious groups and there was a death threat made against the author's life.In the United States, there was a controversy over whether bookstores should carry the book.Which of the following statements describes how an independent bookstore in a community with a large population that was opposed to the book would have responded to an offer to stock the book?

Accepted Answer

A)  If the store carried the book because it knew the controversy would make the book a best seller, it would be operating within the framework of moral idealism.
B)  If the store refused to carry the book because this would offend too many of its regular customers, it would be operating within the framework of moral idealism.
C)  If the store refused to carry the book for fear of acts of vandalism against the store, it would be operating with the framework of moral idealism.
D)  If the store carried the book on the grounds of freedom of speech and freedom of the press, it would be operating within a framework of moral idealism.
E)  If the store refused to carry the book because the storeowner believed Satanic Verses to be blasphemous, he or she would be operating within the framework of utilitarianism.F) C) and D)
G) B) and E)

Question 18

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Accepted Answer

A)  consumerism.
B)  pre-emptive marketing.
C)  ethical behavior in marketing.
D)  the social marketing concept.
E)  cause marketing.F) B) and E)
G) A) and C)

Question 19

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A)  ethical aspiration.
B)  moral idealism.
C)  utilitarianism.
D)  hedonism.
E)  the Golden Rule.F) B) and C)
G) A) and C)

Question 20

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1)  to safety, (2)  to __________, (3)  to choose, and (4)  to be heard.

Accepted Answer

A)  privacy
B)  be informed
C)  be treated with respect
D)  be treated without prejudice
E)  fair pricesF) A) and B)
G) C) and E)

Exam 4: Ethical and Social Responsibility in Marketing

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Correct Answer
verified

Explain how Anheuser-Busch acts with societal responsibility.

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Correct Answer
verified

FIGURE 4-5 -Identify and briefly describe the three factors identified in Figure 4-5 above that comprise one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct Answer
verified

Which of the following is one of the major reasons for the violation of ethics codes?

Correct Answer
verified

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct Answer
verified

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1) to safety, (2) to __________, (3) to choose, and (4) to be heard.

Correct Answer
verified

Correct Answer
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Whistle-blowers refer to

Correct Answer
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Correct Answer
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Correct Answer
verified

Bribery is most likely to occur when

Correct Answer
verified

Cause marketing refers to

Correct Answer
verified

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct Answer
verified

Starbucks strives to mirror the customers and communities it serves.The company is engaged in a joint venture called __________ created to bring Starbucks stores to diverse neighborhoods.

Correct Answer
verified

Correct Answer
verified
You may want to use this question for cl...
View Answer

Two laws specifically intended to curb economic espionage and bribery in international marketing are the:

Correct Answer
verified

Societal responsibility refers to the

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Exam 4: Ethical and Social Responsibility in Marketing

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Correct AnswerverifiedShow Answer

Explain how Anheuser-Busch acts with societal responsibility.

Correct AnswerverifiedSocietal responsibility refers to obliga...View AnswerShow Answer

Correct AnswerverifiedShow Answer

FIGURE 4-5 -Identify and briefly describe the three factors identified in Figure 4-5 above that comprise one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct AnswerverifiedShow Answer

Which of the following is one of the major reasons for the violation of ethics codes?

Correct AnswerverifiedShow Answer

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct AnswerverifiedShow Answer

In 1962, President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right (1) to safety, (2) to __________, (3) to choose, and (4) to be heard.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

Cause marketing refers to

Correct AnswerverifiedShow Answer

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct AnswerverifiedShow Answer

Starbucks strives to mirror the customers and communities it serves.The company is engaged in a joint venture called __________ created to bring Starbucks stores to diverse neighborhoods.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedYou may want to use this question for cl...View AnswerShow Answer

Two laws specifically intended to curb economic espionage and bribery in international marketing are the:

Correct AnswerverifiedShow Answer

Societal responsibility refers to the

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

Correct Answer
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Correct Answer
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Societal responsibility refers to obliga...
View Answer

Correct Answer
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Correct Answer
verified
The three major factors affecting busine...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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You may want to use this question for cl...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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A firm's standard charitable contributio...
View Answer