Question 1

The three commonly used terms to describe levels of service are

Accepted Answer

A)  self-service, limited-service, and full-service.
B)  retailer-service, sales-service, and customer-service.
C)  self-service, automated-service, and online-service.
D)  limited-service, full-service, and automated-service.
E)  wholesaler-service, retailer-service, and customer-serviceF) C) and D)
G) B) and E)

Question 2

Intermediaries to not take title to a product but are responsible for designing its promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as __________.

Accepted Answer

A)  brokers
B)  line brokers
C)  distribution brokers
D)  selling agents
E)  manufacturer's agentsF) B) and D)
G) A) and B)

Question 3

Briefly describe the three ways retail outlets can be classified.

Accepted Answer

Retail outlets can be classified in thre...

Question 4

Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?

Accepted Answer

A)  single-line
B)  full service
C)  full-line
D)  limited service
E)  limited-lineF) A) and B)
G) A) and E)

Question 5

By selling franchises, an organization __________ the cost of expansion and __________ its control compared to other growth options.

Accepted Answer

A)  increases; increases
B)  increases; reduces
C)  reduces; increases
D)  increases; retains almost all
E)  reduces; reducesF) B) and C)
G) A) and B)

Question 6

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Accepted Answer

A)  clothing retailers allow consumers to take pictures of themselves and then superimpose images of clothing on them.
B)  IBM created an app that enables smartphone users to take a picture of a product they are interested in, then displaying information about that item on the screen based on their preferences (price, nutritional value, etc.) .
C)  IKEA's new catalog allows consumer to access 3D models and videos through a tablet image recognition app.
D)  Aurasma has developed pattern recognition software that can identify real-world objects, which then activates animations for consumers to view.
E)  Apple's iTV allows viewers to take a picture or video of themselves and then places it in an online, holographic reality TV programs, such as Survivor.F) A) and B)
G) B) and E)

Question 7

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

Accepted Answer

A)  direct selling and telemarketing
B)  direct-mail and telemarketing
C)  telemarketing and online retailing
D)  online retailing and direct-mail
E)  direct-mail and direct sellingF) A) and E)
G) D) and E)

Exam 13: Retailing and Wholesaling

By selling franchises, an organization the cost of expansion and its control compared to other growth options.

Correct Answer
verified

Intermediaries to not take title to a product but are responsible for designing its promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as __________.

Correct Answer
verified

Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?

Correct Answer
verified

The three commonly used terms to describe levels of service are

Correct Answer
verified

Briefly describe the three ways retail outlets can be classified.

Correct Answer
verified
Retail outlets can be classified in thre...
View Answer

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Correct Answer
verified

Correct Answer
verified

Exam 13: Retailing and Wholesaling

By selling franchises, an organization __________ the cost of expansion and __________ its control compared to other growth options.

Correct AnswerverifiedShow Answer

Intermediaries to not take title to a product but are responsible for designing its promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as __________.

Correct AnswerverifiedShow Answer

Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?

Correct AnswerverifiedShow Answer

The three commonly used terms to describe levels of service are

Correct AnswerverifiedShow Answer

Briefly describe the three ways retail outlets can be classified.

Correct AnswerverifiedRetail outlets can be classified in thre...View AnswerShow Answer

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

By selling franchises, an organization the cost of expansion and its control compared to other growth options.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Retail outlets can be classified in thre...
View Answer

Correct Answer
verified

Correct Answer
verified