Question 1

An intermediary who sells to consumers is referred to as a(n)  __________.

Accepted Answer

A)  agent
B)  broker
C)  retailer
D)  wholesaler
E)  distributorF) B) and D)
G) A) and B)

Question 2

Another name for quick response systems is __________.

Accepted Answer

A)  order replenishment systems
B)  customer logistics factors
C)  minimum-inventory systems
D)  web-based response systems
E)  efficient consumer response systemsF) D) and E)
G) All of the above

Question 3

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. Z represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) All of the above
G) B) and C)

Question 4

The word "flow" as it relates to the definition of logistics management refers to decisions needed to move

Accepted Answer

A)  raw materials to the producer.
B)  semi-finished materials to a merchant wholesaler.
C)  finished products to the distributor.
D)  finished products directly from the producer to the retailer.
E)  a product from the source of raw materials to consumption.F) C) and D)
G) A) and B) E

Question 5

The three basic functions intermediaries perform are

Accepted Answer

A)  planning, implementing, and evaluating functions.
B)  implementation, accommodating, and contractual functions.
C)  contractual, facilitating, and logistical functions.
D)  transactional, logistical, and facilitating functions.
E)  facilitating, accommodating, and implementation functions.F) A) and D)
G) B) and E)

Question 6

A retailer-sponsored cooperative refers to

Accepted Answer

A)  small, independent retailers forming an organization that operates a wholesale facility cooperatively.
B)  a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
C)  an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing that they would be unable to afford on their own.
D)  an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (strip mall, etc.)  they all share.
E)  small, independent retailers that pool their resources to fiancé store expansion programs.F) All of the above
G) A) and D)

Question 7

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel B would be an appropriate marketing channel for which of the following?

Accepted Answer

A)  State Farm insurance services
B)  Schwan direct-to-home food products
C)  Toyota automobiles
D)  John Deere construction machinery
E)  Hershey's candyF) None of the above
G) B) and E)

Question 8

CPW (Cereals Partners Worldwide)  is a __________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestle.

Accepted Answer

A)  dual distribution partnership
B)  multichannel distribution system
C)  cooperative distribution channel
D)  strategic channel alliance
E)  bilateral trade cooperativeF) C) and D)
G) A) and C)

Question 9

Another name for order cycle time is

Accepted Answer

A)  physical distribution sequence.
B)  total logistics cycle.
C)  replenishment time.
D)  logistical support time.
E)  billing cycleF) B) and E)
G) B) and D)

Question 10

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Accepted Answer

Total logistics cost includes expenses associated with at least six decision areas: (1) transportation, (2) materials handling and warehousing, (3) inventory, (4) stockouts (being out of inventory), (5) order processing, and (6) return products handling.

Question 11

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  Communication is more important in the marketing channel than in the supply chain.
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)  A supply chain includes suppliers; marketing channels do not.F) B) and E)
G) None of the above

Question 12

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is a(n)  __________.

Accepted Answer

A)  ultimate consumer
B)  manufacturer
C)  wholesaler
D)  retailer
E)  distributorF) A) and C)
G) C) and E)

Question 13

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.

Accepted Answer

A)  postsale services
B)  seller adaptability
C)  information
D)  convenience
E)  presale servicesF) B) and E)
G) A) and B)

Question 14

Outside of the United States, you may see a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi...

Question 15

Two sources of horizontal conflict are common. It may occur when __________.

Accepted Answer

A)  a manufacturer decreases its distribution coverage in a geographical area from intensive to selective
B)  disagreements arise over how profit margins are distributed among channel members
C)  manufacturers believe wholesalers or retailers are not giving their products adequate attention
D)  a channel member bypasses another member and sells or buys products direct
E)  dual distribution causes conflict when different types of retailers carry the same brandsF) A) and B)
G) B) and D)

Question 16

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as __________.

Accepted Answer

A)  horizontal conflict
B)  corporate conflict
C)  vertical conflict
D)  lateral conflict
E)  contractual conflictF) A) and B)
G) A) and E)

Question 17

Vertical conflict refers to conflict that occurs between

Accepted Answer

A)  two members in the same level of a marketing channel.
B)  two different levels in a marketing channel.
C)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)  a firm's and its customers' goals.
E)  two producers of the same product vying for the same distribution channel members.F) D) and E)
G) B) and E)

Question 18

Supply chain management refers to

Accepted Answer

A)  the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products that provide value to ultimate consumers.
B)  organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and information from point-of-origin to point-of-consumption to satisfy customer requirements.
C)  the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)  an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
E)  a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or serviceF) A) and C)
G) All of the above A

Question 19

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1)  __________; (2)  convenience; (3)  variety; and (4)  pre- or postsale services.

Accepted Answer

A)  profitability
B)  information
C)  quality
D)  brand name recognition
E)  availabilityF) C) and D)
G) C) and E)

Question 20

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1)  information; (2)  convenience; (3)  variety; and (4)  __________.

Accepted Answer

A)  availability
B)  quality
C)  brand name recognition
D)  price
E)  pre- or postsale servicesF) A) and B)
G) A) and C)

Exam 12: Managing Marketing Channels and Supply Chains

An intermediary who sells to consumers is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Another name for quick response systems is __________.

Correct AnswerverifiedShow Answer

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. Z represents

Correct AnswerverifiedShow Answer

The word "flow" as it relates to the definition of logistics management refers to decisions needed to move

Correct AnswerverifiedE

The three basic functions intermediaries perform are

Correct AnswerverifiedShow Answer

A retailer-sponsored cooperative refers to

Correct AnswerverifiedShow Answer

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel B would be an appropriate marketing channel for which of the following?

Correct AnswerverifiedShow Answer

CPW (Cereals Partners Worldwide) is a __________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestle.

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct AnswerverifiedTotal logistics cost includes expenses associated with at least six decision areas: (1) transportation, (2) materials handling and warehousing, (3) inventory, (4) stockouts (being out of inventory), (5) order processing, and (6) return products handling.

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is a(n) __________.

Correct AnswerverifiedShow Answer

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.

Correct AnswerverifiedShow Answer

Outside of the United States, you may see a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic channel alliance desi...View AnswerShow Answer

Two sources of horizontal conflict are common. It may occur when __________.

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as __________.

Correct AnswerverifiedShow Answer

Vertical conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Supply chain management refers to

Correct AnswerverifiedA

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Correct AnswerverifiedShow Answer

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Total logistics cost includes expenses associated with at least six decision areas: (1) transportation, (2) materials handling and warehousing, (3) inventory, (4) stockouts (being out of inventory), (5) order processing, and (6) return products handling.

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CPW is a strategic channel alliance desi...
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