Question 1

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains often operate with relatively low inventory levels.
B)  Efficient supply chains use common platforms and common components across several products.
C)  Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)  Efficient supply chains traditionally use expensive, but faster, modes of transportation.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) B) and D)
G) None of the above

Question 2

Which type of distribution density does Piaget use when this maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) A) and C)
G) B) and E)

Question 3

In the context of a supply chain, customer service refers to

Accepted Answer

A)  adhering to the belief that the customer is always right.
B)  satisfying the customers' needs no matter what the price.
C)  accepting full liability if a product fails to meet a customer's expectations.
D)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
E)  the ability of logistics management to satisfy users in terms of product, price, promotion, and placE.Key term definition - customer service.F) A) and E)
G) D) and E)

Question 4

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as a(n)  __________.

Accepted Answer

A)  agent
B)  industrial distributor
C)  wholesaler
D)  retailer
E)  channel captainF) B) and C)
G) None of the above

Question 5

Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart plays the important role in a(n)

Accepted Answer

A)  service-sponsored retail system.
B)  administered vertical marketing system.
C)  retailer-sponsored cooperative.
D)  administered cooperative system.
E)  manufacturer-sponsored cooperativeF) All of the above
G) A) and B)

Question 6

The three major types of vertical marketing systems are corporate, contractual, and __________.

Accepted Answer

A)  administered
B)  integrated
C)  cooperative
D)  delegated
E)  manufacturer-dominatedF) A) and D)
G) B) and E)

Question 7

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptabilityF) A) and D)
G) A) and E)

Question 8

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Accepted Answer

A)  indirect channel
B)  strategic channel alliance
C)  consumer channel
D)  dual distributive channel
E)  direct channelF) B) and C)
G) A) and B)

Question 9

There are three degrees of distribution - one of these being intensive distribution. What is the extreme opposite of this degree of density?

Accepted Answer

A)  exhaustive distribution
B)  thorough distribution
C)  selective distribution
D)  concentrated distribution
E)  exclusive distributionF) D) and E)
G) A) and D)

Question 10

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function performed by a channel intermediary.

Accepted Answer

A)  logistical
B)  transactional
C)  facilitating
D)  transporting
E)  risk takingF) A) and D)
G) C) and E)

Question 11

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

Accepted Answer

A)  a strategic channel alliance
B)  multiple level selling
C)  parallel distribution
D)  dual distribution
E)  recursive distributionF) A) and B)
G) A) and E)

Question 12

An imprecise terms for intermediaries who perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, are referred to as __________.

Accepted Answer

A)  agents
B)  brokers
C)  retailers
D)  wholesalers
E)  distributorsF) A) and B)
G) B) and C)

Question 13

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) A) and B)
G) None of the above

Question 14

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)  __________.

Accepted Answer

A)  indirect marketing channel
B)  direct marketing channel
C)  multimarketing channel
D)  channel bypass marketing
E)  personal sellingF) A) and E)
G) B) and E)

Question 15

Which is the most common form of distribution density used today?

Accepted Answer

A)  selective distribution
B)  intensive distribution
C)  extensive distribution
D)  exclusive distribution
E)  concentrated distributionF) A) and B)
G) A) and C)

Question 16

Though uninformed consumers may not appreciate the extra markups from channel members, the four utilities each provide methods of

Accepted Answer

A)  channel intermediary development.
B)  relationship management between channel intermediaries themselves.
C)  value creation by channel intermediaries.
D)  channel intermediary promotional efforts.
E)  a way to recoup cost overruns.F) A) and D)
G) C) and D)

Question 17

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A)  time
B)  form
C)  place
D)  possession
E)  transactionalF) B) and D)
G) A) and E)

Question 18

Which of the following would be a source of vertical conflict?

Accepted Answer

A)  Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)  A restaurant serves both Coke and Pepsi to its patrons.
C)  Ansible Technologies Ltd. sells its portable planetariums to both colleges and high schools.
D)  Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)  Long John Silver's decides to serve grilled burgers in addition to seafood.F) None of the above
G) A) and B)

Question 19

A corporate vertical marketing system refers to

Accepted Answer

A)  small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)  the combination of successive stages of production and distribution under a single ownership.
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)  a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) A) and B)
G) B) and E)

Question 20

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Accepted Answer

A)  it is the most common form of distribution intensity
B)  it eliminates channel conflict
C)  it is usually chosen for convenience
D)  it has market coverage benefits
E)  it limits head-to-head competition for an identical productF) B) and C)
G) None of the above

Exam 12: Managing Marketing Channels and Supply Chains

In the context of a supply chain, customer service refers to

Correct AnswerverifiedShow Answer

Which type of distribution density does Piaget use when this maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

Correct AnswerverifiedShow Answer

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

Correct AnswerverifiedShow Answer

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

Which is the most common form of distribution density used today?

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Correct AnswerverifiedShow Answer

There are three degrees of distribution - one of these being intensive distribution. What is the extreme opposite of this degree of density?

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

A corporate vertical marketing system refers to

Correct AnswerverifiedShow Answer

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function performed by a channel intermediary.

Correct AnswerverifiedShow Answer

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart plays the important role in a(n)

Correct AnswerverifiedShow Answer

Though uninformed consumers may not appreciate the extra markups from channel members, the four utilities each provide methods of

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Correct AnswerverifiedShow Answer

An imprecise terms for intermediaries who perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, are referred to as __________.

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are corporate, contractual, and __________.

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

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