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Reverse logistics refers to


A) the collection of used goods donated from to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers.
B) deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit.
C) the process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal.
D) organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
E) the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.

F) A) and E)
G) B) and C)

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Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.


A) horizontal conflict
B) channel circumvention
C) lateral conflict
D) disintermediation
E) dual distribution

F) A) and C)
G) A) and B)

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One consideration in choosing a marketing channel is profitability, which is determined by the margins earned for each channel member and for the channel as a whole. Based on this information, which of the following statements would be most accurate?


A) The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B) The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C) The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D) While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E) Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.

F) A) and B)
G) A) and C)

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A vendor-managed inventory system refers to an


A) inventory supply system that operates with very low inventories and requires fast on-time delivery.
B) inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C) inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves customer service levels, and reduces logistic expenses.
D) inventory supply system that relies on the "judgment" of individual warehouse managers based on daily reports from its retailer customers.
E) inventory system that guarantees delivery within 48 hours, granting price reductions of 1 percent per hour if a shipment is delayed.

F) A) and B)
G) C) and D)

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Vertical marketing systems refer to


A) professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact.
B) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
C) retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.
D) professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
E) channel partnerships that share responsibility for ordering and physically distributing each other's products.

F) A) and E)
G) B) and C)

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   -Figure 12-3 above depicts the four most common marketing channels for consumer products and services. W represents A) consumers. B) industrial users. C) wholesalers. D) agents or brokers. E) retailers. -Figure 12-3 above depicts the four most common marketing channels for consumer products and services. W represents


A) consumers.
B) industrial users.
C) wholesalers.
D) agents or brokers.
E) retailers.

F) A) and E)
G) C) and D)

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Total logistics costs refer to


A) the design, installation, and maintenance of in-store displays, cabinets, and free standing promotional materials for retail outlets.
B) expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C) expenditures associated with the clerical or bookkeeping side of the procurement process, which include purchase, design, and maintenance of the EDI system.
D) expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E) expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.

F) All of the above
G) C) and E)

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The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as __________.


A) the inventory management process
B) logistics management
C) production management
D) manufacturer distribution logistics
E) supply-chain management

F) A) and D)
G) B) and E)

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Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?


A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) forward integration vertical marketing system

F) B) and E)
G) A) and C)

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Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its


A) economic influence.
B) expertise.
C) identification with a particular channel member.
D) legitimate rights through contracts.
E) political connections.

F) All of the above
G) A) and E)

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Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function performed by a channel intermediary.


A) transactional
B) facilitating
C) grading
D) risk taking
E) logistical

F) D) and E)
G) C) and D)

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International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants, wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a(n) __________.


A) agent
B) wholesaler
C) global agent
D) retailer
E) industrial distributor

F) None of the above
G) A) and E)

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The two types of channel conflict are


A) wholesaler and retailer.
B) horizontal and vertical.
C) transactional and promotional.
D) external and internal.
E) producer and consumer.

F) B) and E)
G) B) and C)

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Egg distributors determine the relative quality of the product and put a rating on the packaging, such as Grade A or Grade AA. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?


A) grading
B) sorting
C) risk taking
D) marketing
E) assorting

F) D) and E)
G) None of the above

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Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on __________.


A) the specific needs of customer segments
B) monetary considerations
C) supplier alternatives
D) the business mission
E) a lack of an appropriate channel captain

F) A) and E)
G) B) and E)

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Which of the following statements regarding corporate vertical marketing systems is most accurate?


A) Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B) Corporate vertical marketing systems increase distribution costs.
C) Corporate vertical marketing systems increase investment but decrease fixed costs.
D) Corporate vertical marketing systems are only effective with low-end consumer products.
E) Corporate vertical marketing systems offer more control over supply sources or resale of products.

F) None of the above
G) B) and D)

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A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.


A) strategic channel alliance
B) direct channel
C) horizontal marketing exchange
D) indirect channel
E) dual distribution channel

F) B) and E)
G) A) and E)

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   -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the LEAST profit to the manufacturer? A) furniture store chains B) independent furniture stores C) department store chains D) mass merchandisers E) warehouse clubs -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the LEAST profit to the manufacturer?


A) furniture store chains
B) independent furniture stores
C) department store chains
D) mass merchandisers
E) warehouse clubs

F) D) and E)
G) C) and E)

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As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in __________.


A) variety
B) scope
C) depth
D) scale
E) length

F) A) and E)
G) C) and D)

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Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.


A) customer-generated franchising system
B) service-sponsored retail franchise system
C) manufacturer-sponsored wholesale franchise system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing systems

F) A) and B)
G) B) and D)

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