Question 1

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A)  cognitive intelligence
B)  vision
C)  knowledge of past experiences
D)  five senses
E)  emotional intelligenceF) D) and E)
G) A) and B)

Question 2

Inconsistency of services refers to the fact that

Accepted Answer

A)  there is no regulation of service industries in terms of basic standards of quality.
B)  the quality of service provided by a firm is often inconsistent with its image.
C)  the performance of one employee may vary from the performance of another employee even though the same firm employs both.
D)  training and standardization of service delivery procedures cannot be accomplished.
E)  services have a varying degree of durability.F) A) and D)
G) A) and E)

Question 3

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

Accepted Answer

A)  radical invention.
B)  product line extension.
C)  disruptive innovation.
D)  product deletion.
E)  brand extension.F) A) and D)
G) None of the above

Question 4

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Accepted Answer

A)  for the first six months that it was regularly available at a variety of grocery stores.
B)  until a competitor like Ragu had issued a similar product targeted to the same market.
C)  as long it retained these exact product characteristics.
D)  if it was functionally the same as its salsa sauce.
E)  until its advertising had been seen by every member of its target audienceF) B) and D)
G) A) and B)

Question 5

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  discretionary product.F) A) and B)
G) B) and D)

Question 6

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation, no new lea...

Question 7

-In the UMD9: Marketing Dashboard Map above, the annual growth rate in each state is shown, with green (which looks gray on printed paper)  meaning good and red (which looks black on printed paper)  meaning very poor. If you were a marketing manager faced with this dashboard, which of the following would be the best action?

Accepted Answer

A)  Focus on the shortfalls in Idaho (I
D)   and Utah (UT) .
B)  Revise the relevant goals for both east and west coast.
C)  Conduct additional market research in the southern United States.
D)  Examine your distribution system in the northeastern United States.
E)  Change the marketing metric being used to evaluate the states individually.F) D) and E)
G) A) and D)

Question 8

New product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A)  support from marketer-dominated sources of information.
B)  a clear patent approved by the governments within the countries it wants to market.
C)  a statement of competitive intent.
D)  stakeholder approval in the development process.
E)  a precise protocol.F) A) and B)
G) C) and D)

Question 9

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 10

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A)  market testing
B)  screening and evaluation
C)  business analysis
D)  development
E)  commercializationF) C) and E)
G) A) and E)

Question 11

Which of the following would most likely be considered a consumer product?

Accepted Answer

A)  bricks
B)  cotton fiber
C)  printing press
D)  suitcases
E)  mainframe computerF) A) and B)
G) A) and C)

Question 12

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n)  __________.

Accepted Answer

A)  ancillary service
B)  industrial service
C)  specialty service
D)  accessory service
E)  contractual serviceF) A) and B)
G) A) and C)

Question 13

Consumer products refer to

Accepted Answer

A)  products used in the production of other items.
B)  products purchased by the ultimate consumer.
C)  products an industrial buyer will make an effort to seek out and buy.
D)  items purchased frequently and with a minimum of shopping effort.
E)  products that assist directly or indirectly in providing products for resaleF) B) and C)
G) D) and E)

Question 14

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Accepted Answer

A)  poor product quality
B)  encountering groupthink in task force and committee meetings
C)  poor execution of the marketing mix
D)  bad timing
E)  incomplete market and product protocolF) C) and D)
G) A) and E)

Question 15

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  laundry detergent
B)  shoes
C)  insurance
D)  iPod
E)  laser surgeryF) A) and D)
G) C) and D)

Question 16

A failure fee is a penalty payment

Accepted Answer

A)  a retailer assesses a manufacturer to handle defective new products that customers returned.
B)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C)  a retailer makes to a manufacturer for stockouts - not keeping point-of-purchase displays continuously stocked with the new product.
D)  a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers.
E)  a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.F) A) and E)
G) A) and D)

Question 17

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

Accepted Answer

A)  Capacity management
B)  Customer experience management
C)  Derived demand
D)  Internal marketing
E)  The key service factorF) B) and C)
G) A) and E)

Question 18

Unsought products are

Accepted Answer

A)  any products associated with impulse buys at the supermarket checkout counter.
B)  products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)  items within a company's product line that do not perform as well as others in the line.
D)  products that the consumer does not know about or knows about but does not initially want.
E)  products that people choose to ignore because they find them offensive from a moral or ethical perspectiveF) B) and D)
G) A) and E)

Question 19

Consumer product classifications differ in terms of the: (1)  effort the consumer spends on the decision; (2)  frequency of purchase; and (3)  the

Accepted Answer

A)  amount of money the customer is willing and able to spend.
B)  number of competing or substitute products.
C)  demographics of the consumer.
D)  attributes used in making the purchase decision.
E)  consumer segmentation characteristics.F) B) and E)
G) All of the above

Question 20

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that...

Exam 9: Developing New Products and Services

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Correct Answer
verified

Unsought products are

Correct Answer
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In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Correct Answer
verified

Inconsistency of services refers to the fact that

Correct Answer
verified

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

Correct Answer
verified

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Correct Answer
verified
The intangibility of services means that...
View Answer

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

Correct Answer
verified

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________.

Correct Answer
verified

A good has tangible attributes that a consumer's __________ can perceive.

Correct Answer
verified

Which of the following is the best example of a nondurable good?

Correct Answer
verified

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Correct Answer
verified
With a continuous innovation, no new lea...
View Answer

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

A failure fee is a penalty payment

Correct Answer
verified

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Correct Answer
verified

Which of the following would most likely be considered a consumer product?

Correct Answer
verified

Consumer products refer to

Correct Answer
verified

Correct Answer
verified

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

Correct Answer
verified

New product or service failures may be reduced or avoided if the company developing them has

Correct Answer
verified

Exam 9: Developing New Products and Services

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Correct AnswerverifiedShow Answer

Unsought products are

Correct AnswerverifiedShow Answer

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Correct AnswerverifiedShow Answer

Inconsistency of services refers to the fact that

Correct AnswerverifiedShow Answer

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

Correct AnswerverifiedShow Answer

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Correct AnswerverifiedThe intangibility of services means that...View AnswerShow Answer

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

Correct AnswerverifiedShow Answer

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________.

Correct AnswerverifiedShow Answer

A good has tangible attributes that a consumer's __________ can perceive.

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Correct AnswerverifiedWith a continuous innovation, no new lea...View AnswerShow Answer

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

A failure fee is a penalty payment

Correct AnswerverifiedShow Answer

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

Consumer products refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

Correct AnswerverifiedShow Answer

New product or service failures may be reduced or avoided if the company developing them has

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The intangibility of services means that...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
With a continuous innovation, no new lea...
View Answer

Correct Answer
verified

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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