Question 1

What type of organization is the U.S. Forest Service, which manages our national park system?

Accepted Answer

A)  It is a privately owned firm.
B)  It is a government agency service provider.
C)  It is a good-dominate organization on the service continuum.
D)  It is manufacturer's agency.
E)  It is a regional non-profit.F) A) and D)
G) All of the above

Question 2

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)  DVD player
B)  disposable lighters
C)  instant light charcoal
D)  liquid laundry detergent
E)  automatic dishwashersF) A) and E)
G) B) and E)

Question 3

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and D)
G) C) and E)

Question 4

The four I's of services consist of

Accepted Answer

A)  intangibility, inconsistency, inseparability, and innovation.
B)  intangibility, inventory, inflexibility, and impression.
C)  intangibility, inconsistency, inseparability, and inventory.
D)  intangibility, inventory, innovation, and impression.
E)  intangibility, inconsistency, innovation, and impression.F) A) and C)
G) B) and E)

Question 5

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 6

A 3M researcher worked with university students to develop the Post-it→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  new-product strategy development
E)  concept testingF) All of the above
G) A) and E)

Question 7

Among business products, drafting tables would be best considered which type of support products?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materialsF) A) and B)
G) A) and E)

Question 8

Shopping products refer to items that the consumer

Accepted Answer

A)  purchases frequently, conveniently, and with a minimum of effort.
B)  compares several alternatives on criteria such as price, quality, or style.
C)  makes a special effort to search out and buy.
D)  does not know about or knows about but does not initially buy.
E)  buys as a result of buying others' consumer products, such as impulse purchases.F) C) and E)
G) B) and C)

Question 9

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

Accepted Answer

A)  variable hours of operation - opening or closing a store at different times
B)  sales promotion incentives such as coupons
C)  off-peak pricing
D)  build-to-order service delivery systems
E)  rationingF) C) and E)
G) A) and B)

Question 10

A nondurable good is defined as a(n)

Accepted Answer

A)  item consumed in one or a few uses.
B)  item that usually lasts over an extended number of uses.
C)  item that lasts at least one year without becoming obsolete.
D)  product purchased only for the use of ultimate consumers.
E)  product used in the production of other products.F) A) and B)
G) C) and D)

Question 11

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A)  continuous innovation
B)  dynamically continuous innovation
C)  discontinuous innovation
D)  insignificant innovation
E)  disruptive innovationF) A) and E)
G) A) and D)

Question 12

With respect to price, which of the following type of consumer product would usually be very expensive?

Accepted Answer

A)  convenience product
B)  shopping product
C)  discretionary product
D)  specialty product
E)  unsought productF) A) and C)
G) D) and E)

Question 13

Before moving out of their apartment, Kelly and Doug decided to have their carpets cleaned by Stanley Steemer, a company specializing in professional carpet cleaning. The carpet cleaners arrived on time, cleaned the carpets, and drove away in their bright yellow van; only then did the couple see that they did a good job. Kelly and Doug were unable to judge the service before they bought it, which illustrates the __________ of services.

Accepted Answer

A)  inconsistency
B)  inseparability
C)  inventory costs
D)  intangibility
E)  interdependenceF) A) and B)
G) All of the above

Question 14

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A)  obtaining narrow distribution.
B)  setting a low price.
C)  generating awareness.
D)  using reminder advertising to reeducate consumers.
E)  using personal selling.F) C) and D)
G) D) and E)

Question 15

-According to Figure 9-2 above, column B would represent which type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) D) and E)
G) A) and C)

Question 16

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Accepted Answer

A)  production goods.
B)  components.
C)  accessories.
D)  support products.
E)  raw assemblies.F) C) and D)
G) C) and E)

Question 17

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

Accepted Answer

A)  service mix
B)  four I's of services
C)  service matrix
D)  4Ps of services
E)  service continuumF) A) and C)
G) A) and B)

Question 18

Business products are also referred to as __________.

Accepted Answer

A)  B2B products
B)  B2C products
C)  B4B products
D)  BOB products
E)  B4C productsF) A) and E)
G) A) and D)

Question 19

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These activities are addressed at every stage except new-product strategy development.F) A) and B)
G) A) and C)

Question 20

Among business products, printer paper would be classified as which type of support product?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materialsF) D) and E)
G) A) and B)

Exam 9: Developing New Products and Services

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Correct Answer
verified

Business products are also referred to as __________.

Correct Answer
verified

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

Correct Answer
verified

With respect to price, which of the following type of consumer product would usually be very expensive?

Correct Answer
verified

Shopping products refer to items that the consumer

Correct Answer
verified

A nondurable good is defined as a(n)

Correct Answer
verified

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Correct Answer
verified

Among business products, printer paper would be classified as which type of support product?

Correct Answer
verified

Among business products, drafting tables would be best considered which type of support products?

Correct Answer
verified

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

The four I's of services consist of

Correct Answer
verified

A 3M researcher worked with university students to develop the Post-it^→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Correct Answer
verified

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

Correct Answer
verified

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

Correct Answer
verified

Correct Answer
verified

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

Correct Answer
verified

-According to Figure 9-2 above, column B would represent which type of product?

Correct Answer
verified

The emphasis of a marketing strategy for a continuous innovation concentrates on

Correct Answer
verified

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct Answer
verified

What type of organization is the U.S. Forest Service, which manages our national park system?

Correct Answer
verified

Exam 9: Developing New Products and Services

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Correct AnswerverifiedShow Answer

Business products are also referred to as __________.

Correct AnswerverifiedShow Answer

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

Correct AnswerverifiedShow Answer

With respect to price, which of the following type of consumer product would usually be very expensive?

Correct AnswerverifiedShow Answer

Shopping products refer to items that the consumer

Correct AnswerverifiedShow Answer

A nondurable good is defined as a(n)

Correct AnswerverifiedShow Answer

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Correct AnswerverifiedShow Answer

Among business products, printer paper would be classified as which type of support product?

Correct AnswerverifiedShow Answer

Among business products, drafting tables would be best considered which type of support products?

Correct AnswerverifiedShow Answer

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

The four I's of services consist of

Correct AnswerverifiedShow Answer

A 3M researcher worked with university students to develop the Post-it→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Correct AnswerverifiedShow Answer

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

Correct AnswerverifiedShow Answer

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

Correct AnswerverifiedShow Answer

-According to Figure 9-2 above, column B would represent which type of product?

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a continuous innovation concentrates on

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

What type of organization is the U.S. Forest Service, which manages our national park system?

Correct AnswerverifiedShow Answer

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Idea generation is the second stage of t...
View Answer

Correct Answer
verified

A 3M researcher worked with university students to develop the Post-it^→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Correct Answer
verified

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